One of the world’s leading ice cream manufacturers has opened a centre of excellence to further development of the food.
Unilever has established sites for the centre – dubbed Ice Foods – in the UK and Italy and says it will develop “exciting, tasty and wholesome ice-based pleasure foods”.
Speaking at the opening the centre’s director, Iain Campbell, said: “We want to be a treasure trove of technologies for new innovations that wow our consumers.”
Ice Foods’ planned initiatives include the use of ice as an ingredient for products, developing it in “drinkable or fizzy” forms.
The centre also aims to create new recipes for all Unilever’s ice creams, which include the brands Cornetto, Magnum, Ben & Jerry’s and Carte D’Or, using natural ingredients that minimise fat and sugar content.
Last week supermarket chain Asda predicted that 350 million litres of the frozen snack would be eaten in Britain this year, as sales rose by 80 per cent in its stores.