Food labelling ‘ignored’ by consumers
Many consumers do not read nutritional guidelines on food products, a new poll has revealed.
Conducted by Standard Life Healthcare, a third of men do not examine nutrition information on food packets, Medical News Today reports.
One in five women also avoid reading the guidelines, the survey of 1,000 adults showed, while females are more likely than men to check the fat and calorific content of foods.
In general, the firm found, adults under the age of 25 are more interested in calories than the older generation.
Mandy Blanks, a Standard Life Healthcare spokesperson, stated that many consumers will focus on the information relevant to their age range, with the over-55s concentrating on sugar content.
“The issue is how many people don’t check out what’s healthy and what’s not and that suggests that there is still confusion,” she said.
In other news today, the Food Standards Agency has urged food companies to make their labelling on products clearer.
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