Fizzy juice proves successful
An innovative carbonated fruit drink has cemented its place in the market and is set to make £3 million in its first year.
The Express reports that Suso, the UK’s first fizzy fruit juice, is being stocked in 600 supermarkets following a successful pilot at Tesco.
Aimed at 16 to 24-year-olds, the drink was launched by former Red Bull, Coca-Cola, PepsiCo and Mars executives in January and since then has sold one million products, according to the newspaper.
Market analyst Chris Brook-Carter was quoted as saying: “There is room in the drinks and food market for small newcomers. However, they need a compelling selling point – consumers want that.”
The juice, which contains no additives, was created in response to demands for healthy products.
Last week Suso launched a press and outdoor marketing campaign in order to raise the brand’s profile. Marketing Week reported that a planned £4 million would be spent on advertising the drink this year.
