Burger King criticised for latest promotion

July 2nd, 2008

The latest promotional offer to be presented by fast food chain Burger King has been met with opposition by food campaigners.

As reported by the Guardian, the restaurant is providing an Indiana Jones themed toy to children with a purchase from the kid’s menu options.

There are eight different toys to collect and as such 170 organisations have written to the chain to suggest the tie in with the film may be promoting bad eating habits to children.

Co-ordinator of Sustain’s Children’s Food Campaign Richard Watts told the paper that the initiative is “shameless”.

“Promotions to children play an important part in shaping their food preferences and encouraging regular visits does not promote a balanced diet,” he said.

It emerged earlier this week that drinks giant Coca-Cola no longer uses controversial additive sodium benzoate in the production of its Diet Coke beverages.

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