Tesco adds carbon footprint info to labels
Shoppers will be able to see how much carbon a product has created through the introduction of an innovative labelling scheme at Tesco.
Carbon labelling has been added to 20 products under the supermarket’s own brand products of orange juice, potatoes and light bulbs.
The retailer hopes to extend is pilot project to other products in the future if shoppers like the idea of being able to choose products using carbon miles as a criteria.
It has worked with the Carbon Trust and Department for Environment, Food and Rural Affairs in collaboration with BSI British Standards.
Other manufacturers and retailers that have introduced the labelling include Walkers crisps and Halifax.
Sir Terry Leahy, chief executive of Tesco, said: “We want to give our customers the power to make informed green choices for their weekly shop, and enlist their help in working towards a revolution in green consumption.”
David North, Tesco’s community and government director, told Reuters that calculating carbon emission was a complex matter.
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