Sqqquishy and Squeeezy launched
Two new imaginatively-named drinks have been launched by RDA Organic, aimed at creating a new organic chilled drink sector for kids.
Sqqquishy smoothie and Squeeezy juice are made from blackcurrant, apple and banana, and mango, apple and orange respectively.
The juice has been certified by the Soil Association as using only 100 per cent organic fruits.
Managing director of RDA Organic Patrick O’Flaherty stated that the innovation had been long overdue.
“We have built up strong brand recognition among consumers with our core range and decided it was high time parents and children had the option of enjoying a 100 per cent organic, chilled juice drink that tastes fresh and full of natural flavour,” he said.
Furthermore, RDA Organic is encouraging children to squish and squeeze the juice as they drink it, as the beverages are contained in virtually spill-proof containers.
Last week, Hartley’s introduced its new range of fruit sauces, aimed at making desserts healthier and more fun for kids.
Related posts:
- RDA ORGANIC LAUNCHES SQQQUISHY SMOOTHIE AND SQUEEEZY PRODUCTS
- Organic juice has innovative packaging
- Mulberry juice drink to be launched
- Winnie the Pooh to encourage healthy juice drinking
- INNOCENT LAUNCHES NEW PURE FRUIT JUICE DRINK FOR KIDS
- New Apple Juice from Hancocks
- Freezable drinks launched
- BIONA ORGANIC REBRANDING DRIVES THE 100% JUICE CATEGORY
