Customers may be ‘confused’ by new carbon labels
The introduction of carbon labels on food items could be confusing for customers, the National Consumer Council (NCC) has said.
According to Lucy Yates, the senior policy advocate at the NCC, carbon labels may be difficult to interpret by customers.
“Consumers find it very hard to understand what a gram of carbon is,” she explained.
Furthermore, such information could create conflicting messages for customers, particularly on products that already display labels such as organic and Fairtrade, or nutritional information, she added.
However, Ms Yates noted that the NCC is pleased to see that retailers are addressing their “carbon hotspots”, saying: “We are very supportive of retailers ‘ and other companies’ efforts to carbon footprint their supply chain.”
Supermarket giant Tesco has announced that it is to be the first retailer to trial an innovative carbon labelling system.
Laundry detergent items, orange juice, potatoes and light bulbs will all soon display the carbon footprint of the product.
NCC: Carbon footprint labels on food are confusing for consumers.
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