Trucks will emulate gorilla advert success, says Cadbury

May 3rd, 2008

The success of the Cadbury’s iconic gorilla advert will be matched with its latest TV advertising campaign, the company has announced.

Featuring trucks racing in a deserted airport to Queen’s Don’t Stop Me Now, Cadbury has stated that the new advert will repeat the excitement surrounding last year’s promotional campaign that reinvigorated the brand, Talking Retail reports.

“The last Glass and a Half Full Productions ad Gorilla, achieved a nine per cent increase in Cadbury Dairy Milk sales and the new Trucks advert is set to continue the success,” trade communications manager at Cadbury Trebor Bassett Kate Harding said.

Furthermore, she stated that “experiential marketing” will support the new advert, which has already launched on TVs around the country.

The interest surrounding the Trucks marketing drive will help the launch of the new Cadbury packaging and product sizes, Ms Harding added.

Cadbury announced last month that its Dairy Milk product will now be packaged in a matt-finish wrapper.

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