Permanent packaging pricing will encourage more customers to buy Rustlers hot snacks, its owner Kepak Convenience Foods says.
It has introduced the new packaging on three of its best selling products to help growth of sales, according to Talking Retail.
Rustlers Quarter Pounder with Cheese, flame grilled Chicken Sandwich and the BBQ Rib, priced at Â£1.89, will also be packaging marked at a discount price of Â£1.29 for a limited period.
Sales director Peter Fazal said customers liked price marked products and the move could increase sales.
The company says HIM figures show more than a third (36 per cent) consumers are more likely to pick up a product if it is price marked.
“Price mark pack is a proven mechanic for increasing sales, with many other market-leading products enjoying sales increases as much as 60 per cent,” added Mr Fazal.
The new packaging will start to appear in stores in April.
Kepak’s business also specialises in beef, lamb and trading.