The traditionally English pork pie, Melton Mowbray, is to become a protected geographical indication (PGI) food product.
Awarded by the European Commission (EC), the move means that anyone producing or marketing a product with the Melton Mowbray brand will have to adhere to strict and exact regulations.
The status will be in place by October 4th 2008, the EC has announced.
Chappell’s Fine Foods, one of seven manufacturers of Melton Mowbray pork pies is celebrating the development, with Ryan Wilkinson, chairman of the company, remarking that the prestigious award has been welcomed by the firm.
“We’re experiencing rising sales of our traditional British pork pies driven by growing consumer interest in provenance, authenticity and a demand for nostalgic food with a focus on flavour and quality,” he commented.
Located in Leicestershire, the town of Melton Mowbray is also renowned for production of stilton cheese.