A new wine has been launched by pub owners The Orchid Group, which promises drinkers taste and quality despite lower levels of alcohol.
The Deakin Estate Moscato 2007 will be the first wine the modern carvery group has sold that is only five per cent alcohol by volume, the Morning Advertiser reports.
A test of the new product revealed that customers could not tell the difference between the lower alcohol wine and normal varieties in terms of taste.
Simon Dodd, Orchid’s commercial director, explained that this was particularly important to the group.
“Historically the problem has been that lower alcohol wines meant lower quality of taste but we have spent considerable time and effort sourcing a fantastic wine that offers customers a lower alcohol level but with no compromise on taste,” he said.
The firm now owns 290 pubs, bars and restaurants after purchasing the venues from Punch Taverns in April 2006.