Jubbly smoothie set for UK launch
A smoothie based on an ice lolly is to be launched on to the UK market, it has been announced.
Well-known manufacturer Calypso Soft Drinks has designed the smoothie using the inspiration of its Jubbly ice lolly, according to Talking Retail.
The juice smoothie is bought unfrozen and ready for popping into the home freezer.
Its packaging “combines the tetrahedral shape of the original Jubbly ice lolly with the taste and texture of a smoothie”, Calypso says.
The Jubbly smoothie, available in Orange, Mango & Passion Fruit and Strawberry & Banana, is 70 per cent pure fruit juice and crushed fruit and will be available from this month in packs of ten.
Jubbly made its name in the 1950s and 1960s and enjoyed a revival in popularity when it was relaunched in 2005 as a children’s juice drink made with natural mineral water that could be frozen.
The relaunch was accompanied by a competition where children could win retro 1960s toys such as chopper bikes, yo-yos and space-hoppers, the retail website notes.
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