Sainsbury’s stores in Northern Ireland are to switch to only locally-sourced beef, following a similar move with its lamb stocks.
The meat is to be packaged and processed in the province as well, the store told Meatinfo.co.uk.
Annie Graham, the Sainsbury’s agriculture manager, told the websites that the switch to local lamb has been a hit with the locals.
“We continually strive to meet our customer’s demands and Sainsbury’s shoppers are very clear in what they want from us, which is great food at fair prices,” she remarked.
Tesco and Morrisons have also made similar announcements recently.
Morrisons has added chicken to its range of 100 per cent British foods, which includes beef, lamb and pork, while Tesco has vowed to increase the amount of local foods it stocks in its stores by opening buying offices in different regions of the UK.