Richmond sausages get Jumbo addition
Richmond has expanded its range of products by adding a new Jumbo variant to its portfolio.
The larger sausages will be part of the firm’s frozen products, a category in which Richmond has a 16 per cent stake.
Jumbo sausages will be thicker and longer than the biggest bangers Richmond currently produces.
However, they will still be made with firm’s traditional Irish recipe.
According to Mark Brown, the senior brand manager at Richmond, customers will enjoy the increase in variety.
“The new Jumbo will offer existing consumers a wider choice and also help to attract new purchasers to the brand,” he remarked.
Jumbo sausages will be launched in time for the summer barbequing season.
In other news, the creator of sausagefans.com – a website listing the best bangers in the UK – is to go on a tour around the country to promote the tastiest sausages available.
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