Production efforts are being doubled at one free-range chicken farm in Scotland, it has been reported.
Grampian Country Food Group is planning to boost production of free-range poultry by increasing the number of birds it process a week from 45,000 to 90,000, the Press and Journal reports.
Family firm Farmlay is also increasing production capacity at its plant, with Robert Chapman of the company noting that sales have increased by between 25 and 30 per cent in recent times.
The free-range egg producer is planning to add an extra 30,000 eggs to its production process each week.
“Folk are becoming more aware of how food is produced and where it comes from,” he said.
“All these things are more important to consumers.”
Mr Chapman added that demand has risen since the start of the year, when TV chefs Hugh Fearnley-Whittingstall and Jamie Oliver sought to encourage consumers to ditch cheap chicken products and buy better-quality foods.
The Food Standards Agency recently noted that consumers are becoming more aware of healthy eating habits.