The Co-operative Group has announced that it is to increase the production of its higher-welfare Elmwood chicken.
Its plain and frozen chicken ranges will be upgraded to the Elmwood standard by the end of August this year in response to growing consumer demand, Talking Retail reports.
Thus the firm has changed over some of its farms to the higher Elmwood standard in order to cope with the increased production of the poultry products.
Co-op now has 96 Elmwood chicken farms around the UK.
The retailer’s BBQ chicken range will also be upgraded to Elmwood by 2009.
Pressure from consumers over the welfare of chickens has intensified following a high-profile campaign by top chefs Jamie Oliver and Hugh Fearnley Wittingstall.
Grampian Country Food Group recently announced that it is to double production of free-range chicken at its farm in Scotland, the Press and Journal noted recently.