Sugar company Tate & Lyle has outlined plans to make all of its products Fairtrade approved.
The food giant has made the pledge at the beginning of Fairtrade Fortnight, which started on Monday and lasts until March 9th.
It wants to move 100 per cent of its range to Fairtrade, starting with its Granulated White Cane Sugar.
Steven Hermiston commented on the importance of the decision for the firm.
“Our commitment will help ensure a livelihood for farmers and the Fairtrade premium will be invested to improve their long-term prospects,” he said.
“We are only at the beginning of this journey but are ambitious to have all our retail cane sugar range bearing the Fairtrade Mark by the end of 2009.”
Tate & Lyle will be the biggest UK company to make the switch so far, Harriet Lamb, Fairtrade Foundation executive director, stated.
The Fairtrade Foundation recently announced sales of the Fairtrade category rose by 81 per cent in the UK last year, with bananas being the most popular product.