Port may be a drink with rather stuffy connotations but it is becoming more popular with the British public, it would seem.
Sales of the tipple have increased by four per cent in 2007, data from Nielsen discovered.
As reported in Talking Retail, the fortified wine bucked the trend of falling sales in the category.
Paulo Pinto, marketing manager for the port regulatory body IVDP, remarked that innovation in the sector had seen the drink’s potential realised.
“The potential of port as an all-year round drink is being realised, as are different serving suggestions, such as chilled tawny port,” Mr Pinto stated.
“In 2008, the IVDP will once again be working to educate consumers and retailers as to portÂ’s versatility.”
Vermouth sales fell by three per cent over the past 12 months, the research revealed, while sherry stayed constant.
Thatchers recently announced that it is to introduce a new bottle design for its cider products that will reduce packaging weight.