Latest Food & Drink Industry News

  • Friday, April 24th, 2015, (3:25 pm)

    Orangina undergoes revamp

    Screen shot 2015-04-24 at 07.25.38Orangina has been given a revamp, with new visual design, range, target consumer and communications.

    A global brand, with a loyal fan base, Orangina is unlocking its iconicity in the UK by creating and owning a brand new sector in the soft drinks category, ‘Special Any Day’.

    Worth an estimated £79m and growing at +21.8%, ‘Special Any Day’ aims to fulfill consumers’ desire for premium and unique offerings. (more…)

  • Friday, April 24th, 2015, (1:17 pm)

    Batchelors launches new soup, noodles and snack range

    Ali aaaaaaaaaaaaScreen shot 2015-04-24 at 07.17.43Batchelors is introduction a brand new product – Batchelors Mugfull, a new Limited Edition Super Noodles variant and strengthened Deli Box range.

    The brand is launching the new Batchelors Mugfull range of low fat soups containing rice, noodles or pasta, whilst simultaneously unveiling improved recipes across the existing portfolio of its Deli Box line-up.

    The brand also will be adding a Limited Edition flavour – Steak & Ale Pie – to its Super Noodles range. (more…)

  • Friday, April 24th, 2015, (11:15 am)

    Pepsi Max reveals new glass bottle

    Screen shot 2015-04-24 at 07.14.42Pepsi has announced the launch of a new on-trade glass bottle range, leading with Pepsi MAX.

    This will be supported by a range of new signature spirit serves, including Vermouth MAX, Brandy MAX, Tequila MAX and Bourbon MAX.

    The new contoured Pepsi MAX bottle is inspired by the original heritage bottle and will also be rolled out across Diet Pepsi and original Pepsi. (more…)

  • Friday, April 24th, 2015, (9:10 am)

    Cadbury unveils seven-flavour chocolate bar

    Screen shot 2015-04-24 at 07.10.13For the first time in over 100 years, Cadbury has created a sharing chocolate bar complete with seven different flavours to match all of Cadbury Dairy Milk’s hero variants.

    Only fifty bars of ‘Cadbury Dairy Milk Spectacular 7’ will be made with a selection for a few Brits to win on Twitter, and will contain one row of each of the most popular Cadbury Dairy Milk flavours, meaning consumers no longer have to choose just one.

    The Cadbury R&D team has been working alongside food artist Prudence Staite to create this bar in response to research which shows that Brits can be hesitant to try new flavours. (more…)

  • Friday, April 24th, 2015, (7:00 am)

    Jucee relaunches relaunches entire range as 100% no added sugar

    Screen shot 2015-04-23 at 08.24.03Jucee is set to become one of the first soft drinks brands to move its entire range to 100% no-added sugar.

    The brand, which has grown 33% in value over the last two years and is now the number two brand in independent retailers, made the move to respond to a growing market of health-conscious consumers who are looking for soft drinks that contain no-added sugar.

    The last three SKUs in the Jucee range with added sugar will be removed from May 2015, and replaced with No Added Sugar variants. (more…)

  • Thursday, April 23rd, 2015, (3:10 pm)

    Pimm’s re-launches No.6 Vodka Cup

    Screen shot 2015-04-21 at 19.10.01Diageo has announced Pimm’s No.6 Vodka Cup is retuning in late May.

    The product will be available to on and off trade customers via Justerini & Brooks and nationally available to consumers via the and

    Originally launched in 1964, Pimm’s Vodka Cup was the sixth variety of Pimm’s to hit shelves across the UK. (more…)

  • Thursday, April 23rd, 2015, (1:13 pm)

    Mars unveils new Football Giveaway on-pack promotion

    Screen shot 2015-04-21 at 19.13.40Building on the success of last year’s England shirt giveaway, this year, Mars will again offer fans the chance to win exclusive England merchandise.

    The one million exclusive England designed footballs will be given away as part of the ‘Win 1 of 1 million’ on-pack promotion.

    New packaging across Mars formats has been designed to unlock consumer purchase intent and to drive incremental sales, with special packs available for retailers nationwide. (more…)

  • Thursday, April 23rd, 2015, (11:17 am)


    fdin_logo_smallish1-299x300In May we’re talking hosting a highly interactive and thought provoking professional development event.

    It’s called Creating High Performance Innovation Teams.

    It’s not so much a seminar, more of an immersive learning experience. And, of course, when you come, you will get CPD accreditation for it. (more…)

  • Thursday, April 23rd, 2015, (9:05 am)

    Grant’s Whisky launches new on-pack promotion

    Screen shot 2015-04-21 at 19.04.58Grant’s, the blended whisky, is launching an on-pack promotion for Grant’s Signature giving consumers the chance to win their ultimate weekend.

    The campaign, which will roll out in May, has been designed to engage with the brand’s new target, males in their 30s and 40s and turn consideration into purchase, encouraging consumers to reappraise blended whisky.

    The new packaging features a promotional label with prizes including driving the Monaco Grand Prix circuit, horse trekking in Morocco and white river rafting in Bosnia. (more…)

  • Thursday, April 23rd, 2015, (7:00 am)

    Onken launches Greek Style yogurt

    Screen shot 2015-04-21 at 19.00.05Onken has launched a new fruity range of Greek Style yogurt.

    Its new Greek Style big pot yogurt range, including four fruit flavour combinations – Rhubarb & Ginger, Lemon & Raspberry, Apple & Cinnamon and Orange & Fig (450g).

    The RRP is £1.75 and the new range launched this month in Tesco, followed by other major retailers later this year. (more…)

  • Wednesday, April 22nd, 2015, (3:30 pm)

    Dairy Crest launches new Butter and Spread packs

    Screen shot 2015-04-21 at 18.56.13Dairy Crest has announced the launch of tailored butter and spread packs created specifically for the Convenience sector.

    The new packs will span Dairy Crest’s Utterly Butterly and Country Life ranges and have been created to help retailers carefully manage their overall outlay and stock levels.

    The new tailored PMPs aim to enable convenience retailers to more effectively compete against everyday low pricing and deep cut promotional strategies regularly employed by supermarkets. (more…)

  • Wednesday, April 22nd, 2015, (1:12 pm)

    Smint unveils limited edition cover designs

    Screen shot 2015-04-21 at 18.54.19Smint has unveiled its striking new limited edition ‘Fresh to Impress’ range, available in stores nationwide this summer.

    Further to its ‘Design Our Cover’ competition that ran over two months last year, the three winning cover designs now feature across 300,000 packs of Smint Mint 8g.

    The removable covers have a lenticular, 3-D effect, offering stand out on-shelf to appeal to the powermint’s target audience of young professionals. (more…)

  • Wednesday, April 22nd, 2015, (11:10 am)

    Kopparberg launches Höga Kusten in the UK

    Screen shot 2015-04-21 at 18.20.49Höga Kusten, the number one Speciality Beer in Sweden, is the latest beer from the Kopparberg family to be launched in the UK.

    The beer taps into the consumer trend for differentiation in the UK beer market.

    With provenance dating back to 1857, Höga Kusten is brewed in the original brewery of the Swedish North, Zeunerts Brewery. (more…)

  • Wednesday, April 22nd, 2015, (9:00 am)

    Heinz Beanz unveils 50% less sugar range

    Screen shot 2015-04-21 at 15.59.17Heinz has announced it will be launching a brand new 50% less sugar product, which is set to replace its Reduced Sugar & Salt offering (RSS) currently providing consumers 30% less sugar than standard beans.

    Launching on May 1st, this brand new range offers a better claim for consumers, particularly health-conscious mums, providing reassurance around reduced sugar content.

    Heinz believes this can unlock consumption, ultimately driving healthy category growth within the sector. (more…)

  • Wednesday, April 22nd, 2015, (7:00 am)

    Nature Valley launches Popcorn Bars

    Screen shot 2015-04-21 at 15.55.54Nature Valley is launching a range of Popcorn Bars to meet the needs of snackers looking for an alternative treat, at home or on the go.

    On-shelf from early May, the New Nature Valley Popcorn bars will be available in two flavours: Cranberry & Yoghurt and Peanut & Sunflower Seed (RRP £2.89).

    Each popcorn bar has less than 100 calories and come in multipacks containing five individually wrapped bars with Peanut & Sunflower Seed also launching in 20g single bars (RRP £0.69). (more…)

  • Tuesday, April 21st, 2015, (3:32 pm)

    Alpen launches ‘Brighter Mornings’ campaign

    Screen shot 2015-04-19 at 17.34.03Alpen, the muesli brand, is launching its ‘Brighter Mornings Challenge’, an integrated marketing campaign that will look to reassert muesli as a nutritious breakfast choice for everyone.

    With a marketing spend of over £1 million, the ‘Brighter Mornings’ campaign, fronted by TV celebrity Amanda Holden, kicks off in April and will look to build on the brand’s health associations.

    With over £30m worth of retail sales in 2014 alone, Alpen muesli already has mass unisex appeal but the new multi-channel campaign aims to reassert muesli as an ideal breakfast choice to a whole new audience. (more…)

  • Tuesday, April 21st, 2015, (1:13 pm)

    Belvoir Fruit Farms launches new summer range

    Screen shot 2015-04-19 at 17.27.23Belvoir has launched a range of fresh new summer drinks which are available now: Elderflower & Rose Cordial; Mango & Peach Cordial; Mango & Peach Pressé and Summer Fruits Pressé.

    As with all Belvoir’s drinks, the new summer collection is hand made on the family farm using only real pressed fruit juices and freshly picked flowers with no artificial additives or preservatives.

    Elderflower & Rose Cordial (50cl) is available from Ocado and was inspired by the popularity of their Elderflower & Rose Pressé. (more…)

  • Tuesday, April 21st, 2015, (11:14 am)


    fdin_logo_smallish1-299x300In May we’re talking hosting a highly interactive and thought provoking professional development event.

    It’s called Creating High Performance Innovation Teams.

    It’s not so much a seminar, more of an immersive learning experience. And, of course, when you come, you will get CPD accreditation for it. (more…)

  • Tuesday, April 21st, 2015, (9:10 am)

    YO! Sushi unveils new menu

    YO! Sushi has unveiled a major shake up of its authentic Japanese menu.

    From Japanese Seabass Ceviche to Yuzu Cured Salmon, the new dishes celebrate the joy of Japanese cuisine.

    YO! Sushi also becomes one of the few UK restaurants to offer Albacore Tuna, which hopes to excite fans in the forms of either Tuna Tataki or Nigiri with Truffle Ponzu. (more…)

  • Tuesday, April 21st, 2015, (7:00 am)

    Pilsner Urquell unveils new brown bottle

    Screen shot 2015-04-19 at 17.24.42Pilsner Urquell has unveiled a new ‘brown’ bottle packaging format to the UK market.

    The amber coloured glass will replace the green bottle in a move to reinforce the brand’s quality and original Pilsner credentials.

    The new packaging will feature a retro styled new label on 330ml and 500ml bottles, and nod to the brand’s Czech lineage. (more…)

  • Monday, April 20th, 2015, (3:30 pm)

    Mrs Crimble’s unveils new gluten free pasta range

    Screen shot 2015-04-19 at 16.54.29Gluten free bakery brand, Mrs Crimble’s, have created a new range of Pasta and Sauce in three flavours – Fusilli with a Rich Tomato and Mediterranean Herb Sauce, Fusilli with a Gourmet Mushroom and Cream Sauce and Fusilli with a Cheese and White Wine Sauce.

    The pasta range will be part of a new family of gluten free products called Gluten Free…and Good For Me which are low in fat and designed to provide a fast balanced meal or a sustaining snack.

    These pastas are made with real Italian fusilli, providing a point of provenance on the free from fixture. (more…)

  • Monday, April 20th, 2015, (1:15 pm)

    Heinz Rolls BBQ Heroes campaign across Europe

    Screen shot 2015-04-19 at 17.15.25This summer, Heinz unveils a refreshed £4.2m campaign to promote its range of sauces during the BBQ season.

    Returning for a second year and launching in April to maximise the full BBQ season, the Heinz BBQ Heroes campaign has increased its promotional spend from last year to include television adverts for the first time as well as an increased social media presence.

    The key focus for the 2 x 20 second television adverts supporting the launch is to drive relevance and taste appeal of Heinz sauces by inspiring consumers to use Heinz sauces at the BBQ occasion. (more…)

  • Monday, April 20th, 2015, (11:03 am)

    Positively Good For You launches new High Polyphenol Olive Oils

    Screen shot 2015-04-19 at 17.04.50Positively Good For You has launched a range of seven single estate, extra virgin olive oils – the first to carry a UK Trading Standards approved health claim for heart health due to their high polyphenol level.

    Sourcing the oil saw the business partners GP and author Dr Simon Poole and brand strategist Eddie Stableford travel across the Mediterranean in search of a single estate producing oils of high quality.

    Their journey took them to the Pata family olive groves in the ancient town of Monte Poro in Calabria, Southern Italy where they have nurtured and created oils in the traditional way since 1910 using olives of a single variety grown on older trees which are nurtured without the use of irrigation or chemicals. (more…)

  • Monday, April 20th, 2015, (9:00 am)

    New Fowl Chicken Scratchings are the first of their kind in UK market

    Screen shot 2015-04-19 at 17.00.01Fowl Chicken Scratchings are the first of their kind snack to hit the UK market.

    Made from British chicken breast skin, the taste comes from its simply flavoured form.

    They are entirely free from gluten, MSG and additives. (more…)

  • Monday, April 20th, 2015, (7:01 am)

    New raspberry flavour from Lipton Ice Tea

    Screen shot 2015-04-19 at 16.57.30Britvic Soft Drinks has announced the launch of new raspberry flavoured Lipton Ice Tea.

    With sales of iced tea and coffee up +30.7% year-on-year and with a current value of £68m as a segment, the new flavour of Lipton Ice Tea coincides with beginning of British Summer Time.

    Targeting its core audience of 18-34 year olds, Lipton Raspberry Ice Tea, joins existing variants Peach, Lemon and Mango to complete the existing fruity range. (more…)

  • Friday, April 17th, 2015, (3:20 pm)

    Maoam launches Sour Stripes

    Screen shot 2015-04-17 at 08.20.17Maoam Stripes are getting extra bite with the national roll out of Sour Stripes, a new addition to the Maoam range.

    The fruity chew brand, which increased its market share by 17.7% during 2014, has combined the popularity of its flagship product Maoam Stripes with the trend for sour treats, which have seen growth of more than 26% in the last two years.

    Nadia Abou-Ragheb, Maoam brand manager, said: “Our standard Stripes are performing really well, they make up almost a quarter of our sales volume and are experiencing growth ahead of the market. (more…)

  • Friday, April 17th, 2015, (1:10 pm)

    Atkins expands range with new Cookie range

    atkins cookies

    The new Atkins Nutritional Approach has launched its low carb, low sugar Endulge Chocolate Cookies, Digestive Cookies and the Advantage Cookies and Cream bar into 800 UK stores later this month.

    The new range will also be available to buy online at

    Offering dieters ‘elevenses’ or afternoon snack options ahead of the summer diet season, the low carb, low sugar content in the products means they can be enjoyed during all phases of the New Atkins Nutritional Approach. (more…)

  • Friday, April 17th, 2015, (11:10 am)

    Maynards unveils new Celebrate Like Royalty promotion

    unnamed-1Maynards is offering consumers the chance to Celebrate Like Royalty this summer with banqueting prizes to be won through new promotional packs.

    Launching on 4th May, the Celebrate Like Royalty promotion will give consumers the chance to win a banquet on a private jet, worth £20,000, or one of 250 banquets in locations including Lookout Lodge at Whipsnade Zoo, the On Top of the World restaurant in Las Vegas or the underwater Al Mahara restaurant in Dubai, UAE.

    After revealing the code behind the promotional sticker and typing it into, consumers will enter a game to search for a crown on the jelly map to find the Maynards Crown for the chance to win a banquet worth £7,500 or a discount voucher for Maynards packs. (more…)

  • Friday, April 17th, 2015, (9:06 am)

    Mrs Crimble’s launches new gluten free cereal bars

    Screen shot 2015-04-17 at 08.08.59Britain’s gluten free bakery brand, Mrs Crimble’s, has created a new range of Cereal Bars, available in three flavours – Cherries & Berries, Sultana & Apricot and Banana.

    The bars form part of a new family of gluten free products called Gluten Free…and Good For Me which are calorie counted and designed to provide a convenient, great tasting and sustaining snack on the go.

    With no artificial additives, 150 calories or less and lots of fruit and oats, fibre and honey, the Cereal Bars are baked, rather than pressed. (more…)

  • Friday, April 17th, 2015, (7:10 am)

    New flavours from Cawston Press

    Screen shot 2015-04-15 at 20.46.06Cawston Press is adding new flavours to its 330ml canned range.

    Elderflower Lemonade and Ginger Beer join Cloudy Apple and Rhubarb in the firm’s line-up of adult-oriented sparkling drinks.

    Cawston’s move into adult soft drinks is the next stage of a long-term investment by the brand’s owners, which has seen sales triple in the past three years. (more…)

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