Latest Food & Drink Industry News

  • Thursday, April 17th, 2014, (1:01 pm)

    First chilled gluten-free savoury pastry range hits the UK

    Screen shot 2014-04-11 at 22.53.36The first chilled gluten-free savoury pastry range has been launched to appeal to the one in 100 people in the UK who have coeliac disease.

    Too Good To Be Gluten Free, which is Coeliac UK certified, launched this month into Whole Foods Market stores across the country.

    The NO.G launch range includes: Slow Cooked Beef & Mushroom Pie, Butternut, Spinach & Emmental Pie, Chorizo Topped Frittata, Cheese & Tomato Topped Frittata, Mini Cheese & Bacon Soufflés, Chocolate & Morello Cherry Tart, and Blueberry & Vanilla Cheesecake. (more…)

  • Thursday, April 17th, 2014, (11:19 am)

    Mars Chocolate Drinks launches Skittles Shake and Snickers Shake

    Screen shot 2014-04-11 at 22.22.43The flavoured milk category continues to grow at a rate of 19%, with chocolate milk remaining the category’s favourite flavour with a 34% share of value sales.

    Innovation within the category has also seen flavours outside of the core varieties, chocolate, banana and strawberry, grow by 40%, accounting for 23% of total value sales.

    In line with this growth trend, Mars Chocolate Drinks and Treats has announced two new flavours to its 350ml milk drinks range with the arrival of Skittles Shake and Snickers Shake. (more…)

  • Thursday, April 17th, 2014, (9:01 am)

    Mexicana cheese unveils new packaging

    Screen shot 2014-04-11 at 22.30.38Mexicana, the cheese that mixes traditional Cheddar with chillies and Mexican spices, launches new packaging this week.

    Owned by the Ilchester based speciality cheese manufacturer, Norseland, Mexicana’s three varieties include Sweet Chilli, Original Hot and Extra Hot.

    All varieties will all have a strong, bold black background to the label, with standout flaming chilli illustration replacing original red labelling, giving it great stand out on shelf. (more…)

  • Thursday, April 17th, 2014, (7:09 am)

    Oasis unveils new Tropical variant

    Screen shot 2014-04-11 at 22.13.47Coca-Cola Enterprises Ltd is making an investment into its Oasis juice drink range with the launch of a new tropical variant.

    The launch is for independent retailers to help recruit teens to the brand and drive sales.

    The juice drink brand is building on the growth seen in the Juice Drinks sector by launching a Pineapple Rush variant to tap into the popularity of tropical flavours. (more…)

  • Wednesday, April 16th, 2014, (3:19 pm)

    National sampling campaign for Refresco Gerber

    Screen shot 2014-04-10 at 21.22.54Refresco Gerber is to undertake a nationwide brand sampling campaign from May to November at 13 major county shows and lifestyle events attended by 1.7 million people.

    Over 200,000 samples of Del Monte, Umbongo, Fruit Burst, Sunpride and Welch’s will be distributed along with books of discount vouchers, which are designed to encourage juice consumption across a number of occasions from breakfast through to dinner, to be redeemed in-store

    The campaign will kick off at the Badminton Horse Trials on 7th May. (more…)

  • Wednesday, April 16th, 2014, (1:12 pm)

    Rustlers adds Chip Shop Curry Noodles to its range

    unnamed-2Kepak Convenience Foods is introducing a new ‘Chip Shop Curry’ variant to its range of Rustlers Noodle Pots.

    The new 300g variant (rrp £1.99) combines chicken breast pieces with noodles in a chip shop curry sauce.

    It comes with a fork and can be microwaved in two minutes. (more…)

  • Wednesday, April 16th, 2014, (11:01 am)

    Tesco launches new Healthy Living range

    Screen shot 2014-04-10 at 21.07.06Tesco has announced the launch of its new Healthy Living range, developed to help customers who want to make healthier food choices that fit in with their lifestyle.

    From chilled prepared meals, salads and salad dressings, through to desserts, snacks and sweets, the range has been developed so that eating healthily doesn’t have to taste like a compromise.

    Every dish has been crafted by Tesco nutritionists to be full of flavour, and created especially for people who want good food and want to control levels of sugar, salt, fat and saturates. (more…)

  • Wednesday, April 16th, 2014, (9:15 am)

    Yeo Valley hits the road with latest on-pack promotion

    Screen shot 2014-04-10 at 09.04.03In an effort to get families outside and enjoying the great outdoors this summer, Yeo Valley have teamed up with Danbury Motor caravans to launch its biggest on-pack promotion to date.

    Running across 20 million packs from now until July, customers will be given the chance to win one of two classic VW Campervans.

    By entering the unique on-pack promotional code online, customers will be notified whether or not they are an instant winner. (more…)

  • Wednesday, April 16th, 2014, (7:14 am)

    Nature’s Path launches free-from granola bars

    Screen shot 2014-04-09 at 21.15.46Nature’s Path, the organic cereal producer dedicated to free-from products, has come up with its first-ever granola bars.

    Proving that gluten-free doesn’t need to be humour-free, they are playfully called ‘Nice and Nobbly’ bars.

    They’re ‘nice’ because they are packed full of wholesome things – and they’re ‘nobbly’ because the whole seeds and oats inside make it impossible for them to have a smooth outside. (more…)

  • Tuesday, April 15th, 2014, (3:17 pm)

    Rexam launches sparkling green tea beverage

    Screen shot 2014-04-08 at 20.17.50Rexam, a leading global beverage can manufacturer, has been selected by iced tea brand MangaJo to launch its new range of lightly carbonated green tea beverages, MangaJo Sparkling Pressé.

    The 330ml cans, produced at Rexam’s Milton Keynes plant, sees MangaJo switch from glass to an aluminium format for the first time.

    Selected for its recycling credentials and contemporary feel, the cans, developed by Rexam, help position MangaJo Sparkling Pressé as a premium drink in the category and help catch the eye of health-conscious consumers. (more…)

  • Tuesday, April 15th, 2014, (1:11 pm)

    Vita Coco Coconut Water unveils new Lemonade flavour

    Screen shot 2014-04-08 at 20.11.41Available in store from April 28th 2014, Vita Coco Coconut Water is extending its core 330ml range, to introduce a sixth flavour; Lemonade.

    As the first coconut water brand to bring this variant to market, Vita Coco Lemonade contains less sugar and has lower calories than other leading UK chilled still lemonades.

    With its strong taste credentials combined with naturally healthy and hydrating ingredients, this product aims to become a serious contender in the soft drinks market. (more…)

  • Tuesday, April 15th, 2014, (11:05 am)

    SUGARS & SWEETENERS MASTERCLASS

    Screen shot 2012-10-19 at 22.06.10Whether you’re out-and-proud about using sugar or you’re on low-sugar for your products (or thinking of switching) then our Sugars & Sweeteners Masterclass on Thursday 8th May in London, is definitely for you.

    The full agenda is below, but in summary we’ll look at the real evidence behind claims that sugar influences health.

    Why sugar has suddenly become a big issue and what food and drink companies can do about it? (more…)

  • Tuesday, April 15th, 2014, (9:14 am)

    Davidstow re-launches Extra Mature Cheddar

    unnamed-1Dairy Crest has announced the re-launch of Davidstow Extra Mature 200g.

    The Extra Mature 200g will target the gap for the older affluent shoppers who seek a smaller pack size, but still offer the same exceptional flavour and premium proposition.

    Davidstow is currently worth £16 million and continues to show strong growth at +8.8% YOY. (more…)

  • Tuesday, April 15th, 2014, (7:07 am)

    Ocean Spray launches new mango blend

    Screen shot 2014-04-08 at 20.07.38Farmers’ cooperative Ocean Spray is building on a burgeoning consumer appetite for tropical tastes with the introduction of Cranberry & Mango Juice Drink to its range of ambient blends.

    The new line is the first in a number of NPD streams set to be unveiled in 2014, signalling the brand’s continued commitment to meeting the needs of the UK market.

    Consumer research has shown that Cranberry & Mango will have the greatest incremental sales opportunity for the brand, as both tropical and mango flavours have been gaining more fans across the UK. (more…)

  • Monday, April 14th, 2014, (3:09 pm)

    Kestrel lager launches ‘hole in one’ golf campaign

    Screen shot 2014-04-08 at 20.02.11Kestrel Premium Lager, crafted in Scotland, is launching a national marketing campaign that champions renaming golf’s ‘hole in one’, to scoring a ‘Kestrel’ in order to raise awareness for dwindling populations numbers of the iconic bird of prey.

    Rolling out across potentially 250 golf clubs initially throughout Scotland, the campaign will be supported by PR and ‘in-club’ marketing collateral which will include posters, branded beers mats and other bar signage.

    Golf has a number of bird terms including Eagle, Birdie and Albatross, but the hole in one does not. (more…)

  • Monday, April 14th, 2014, (1:16 pm)

    Doritos launches Joe Hart penalties on-pack promotion

    Screen shot 2014-04-08 at 19.56.11Doritos is giving shoppers the chance to win one of their biggest on pack promotions to date.

    The campaign will run throughout the summer, giving people the chance to win cash prizes by scoring penalties in an online game against No.1 goalkeeper Joe Hart.

    In April, May and June, every Doritos single and sharing bag will contain a unique code which unlocks a chance to play. (more…)

  • Monday, April 14th, 2014, (11:09 am)

    New KitKat Cone Ice Cream for summer 2014

    Screen shot 2014-04-08 at 19.54.21R&R Ice Cream has announced it is adding the classic KitKat bar to its impulse range for 2014, reinvented in an ice cream cone format.

    The KitKat Cone is the latest addition to R&R’s expanding Nestle range which already includes the likes of Fab, Rowntrees Fruit Pastilles and Milky Bar.

    The addition of the KitKat Cone to this portfolio signifies the two pronged strategy of R&R: capitalising on the popularity of the KitKat brand, and the growing market for cone ice cream. (more…)

  • Monday, April 14th, 2014, (9:00 am)

    Schwartz herbs and spices teams up with Bar-Be-Quick

    Screen shot 2014-04-08 at 19.51.36Bar-Be-Quick – the original instant barbecue manufacturer – has teamed up with Schwartz, the UK’s herbs and spices brand, to offer four seasonal recipes on promotional packs, available in Asda from Easter.

    The Schwartz-branded regular size instant barbecues (£3.99 RRP) feature four different on-pack recipes that make up the Grill Mates range – Tennessee Ribs, Brazilian Churrasco Style BBQ Beef, Grilled Salmon and Grilled Rare Tuna Steak – to enable customers to create easy, varied meals.

    This allows them to cook much more than burgers and sausages when they choose to dine al fresco, or away from home. (more…)

  • Monday, April 14th, 2014, (7:09 am)

    Libby’s launches one litre chilled orange juice carton

    Screen shot 2014-04-08 at 19.48.40Libby’s is launching a one litre chilled Orange C in a new one litre chilled carton format, which highlights its high vitamin c content.

    Iceland is the first retailer to list the product, which will be available in-store from mid April at a price of £1 a carton.

    Appealing to the value minded and the health conscious, the new chilled orange juice drink is 25% juice, has no added sugar and is a low calorie drink with just 33 calories per 250ml serving. (more…)

  • Friday, April 11th, 2014, (3:12 pm)

    New Rubicon Coconut Water hits shelves

    Screen shot 2014-04-07 at 00.17.05A G Barr is building on Rubicon’s position as Exotic Juice Drink brand with the launch of new Rubicon Coconut Water.

    The brand has played a pivotal role in the changing tastes of Britain, with 10 million mainstream consumers now drinking Rubicon.

    Adrian Troy, Head of Marketing for A G Barr, said: “Exotic flavours have seen a rapid growth in recent years as consumers seek new, authentic flavours. (more…)

  • Friday, April 11th, 2014, (1:09 pm)

    Mars Ice Cream unveils World Cup 2014 on-pack promotion

    unnamedMars Ice Cream is aiming to drive further volume and sales growth with a strategic on-pack promotion in support of the forthcoming Football World Cup in Brazil.

    As an official sponsor of the FA, this exclusive giveaway will permit Mars to reward England football supporters by offering them the unique opportunity to win one of 500,000 official England football shirts – available across both the Mars Confectionery and Mars Ice Cream ranges.

    The promotion will be on the Mars Ice Cream Singles bars and Mars Ice Cream 4-Packs, and is available to all retailers now. (more…)

  • Friday, April 11th, 2014, (11:04 am)

    Dorset Cereals launches Tasty Toasted lighter crunch range

    Screen shot 2014-04-07 at 00.04.55Dorset Cereals is shaking up the cereals category with new Tasty Toasted, a range of mueslis with a lighter texture and crunch.

    The new range aims to bring more consumers into the wholesome breakfast category and capitalise on the trends towards more unprocessed breakfasts.

    Latest data shows shoppers leaving ready-to-eat adult cereals and flakes for more natural oat-based filling alternatives such as Muesli, Porridge and Granola. (more…)

  • Friday, April 11th, 2014, (9:01 am)

    Stork unveils new look packaging

    Screen shot 2014-04-07 at 00.01.57Stork, the baking brand from Unilever UK, is set to revamp its block and tub baking spreads with a brand new pack design.

    Rolling out to retailers in time for Easter, the packaging will display a new look and feel.

    It will feature inspiring, contemporary and ‘foodie’ lifestyle photography to reflect its use across various baking products and communicate its expertise in the baking sector. (more…)

  • Friday, April 11th, 2014, (7:19 am)

    New products and packaging refresh from Provamel

    Screen shot 2014-04-04 at 22.25.05Provamel, the plant-based food brand, has unveiled a brand new look and a raft of new products, as the brand continues its drive to strengthen and modernise its plant-based offering beyond its soya heartland and reinvigorate the category.

    Marking its biggest packaging makeover for more than seven years, the revamped Provamel range will boast slim-line Tetra Edge cartons with a modern design.

    The products will also benefit from the addition of enhanced recipes and brand new products including a first-of-its-kind Macadamia plant-based alternative to milk and an Rice Almond plant-based alternative to milk. (more…)

  • Thursday, April 10th, 2014, (3:07 pm)

    Peperami brings back Fanimal on-pack promotion

    Screen shot 2014-04-05 at 20.06.36Peperami has announced the return of its Fanimal promotion this summer.

    Kicking off on 1st May, Peperami consumers can win one of 1,000 Fanimal shouting football mascots every day up until the end of June, using a simple text to win mechanic.

    The promotion is available on every product in the Peperami range and forms part of a £3 million investment into the brand for 2014. (more…)

  • Thursday, April 10th, 2014, (1:02 pm)

    Fanta unveils new on-pack promotion

    Screen shot 2014-04-05 at 19.53.01Fanta is hoping to help retailers grow their soft drink sales this summer by launching a new on-pack promotion with prizes to boost trial and engagement with consumers.

    The ‘Play #Fanta100 – 100 ways to play’ campaign aims to grow awareness of the brand with teenagers by giving them the chance to win a once-in-a-lifetime prize, such as flying a plane, feeding a lion or becoming a popstar for a day by visiting the Fanta 100 website.

    The promotion will feature from now on packs of variants across 2l, 6 x 330ml, 8 x 330ml future consumption packs across Fanta Orange, Orange Zero and Fruit Twist. (more…)

  • Thursday, April 10th, 2014, (11:00 am)

    Magnum celebrates 25 years of success with new marketing campaign

    Screen shot 2014-04-05 at 20.01.32Magnum, the UK’s ice cream brand from Unilever UK, is celebrating its 25th Birthday with a planned £13 million marketing investment.

    With a TV advert, the integrated campaign – which includes outdoor, cinema, digital and PR – will aim to emphasise the brand’s indulgent taste credentials and celebrate Magnum’s cracking chocolate and ice cream at its best.

    Set on the sunny streets of Paris, the TV advert opens with a girl chasing a gold Magnum balloon which bursts to reveal a classic Magnum ice cream. (more…)

  • Thursday, April 10th, 2014, (9:00 am)

    Cadbury Dairy Milk Marvellous Creations goes bitesize

    Screen shot 2014-04-05 at 19.47.59Following success for Cadbury Dairy Milk Marvellous Creations, the brand is more crazy concoctions to the category this spring, with the launch of Banana Caramel Crisp, and Marvellous Mix Ups – its first product in the bitesize segment.

    The new addition to the Cadbury Dairy Milk Marvellous Creations family is Banana Caramel Crisp, featuring an amalgamation of banana candy, caramel cubes and crispy pieces in a 200g tablet and 47g countline.

    The new variant aims to drive further incremental growth and attract new customers to the category, building on the success of the existing range. (more…)

  • Thursday, April 10th, 2014, (7:10 am)

    FreeFrom Food Awards Winners 2014 announced

    Screen shot 2014-04-05 at 20.12.33Gluten-free, dairy-free, egg-free, soya-free authentic Italian Focaccia walks off with the top prize at 2014 FreeFrom Food Awards.

    A crowd of nearly 300 ‘freefrom’ enthusiasts gathered at the Royal College of Physicians in Regents Park to watch Antony Worrall Thompson award Anni Reid of Focaccia per Tutti with ’Marble Mo’, the ultimate accolade for ‘freefrom food’ at the annual FreeFrom Food Awards.

    In an ever growing sector (the ‘freefrom’ food market is predicted to top the half billion pound mark by 2017), the FreeFrom Food Awards remain the industry’s only award to celebrate excellence and innovation in the field – and there was certainly plenty of both on show at this year’s awards. (more…)

  • Wednesday, April 9th, 2014, (3:12 pm)

    Carlsberg launches ‘Fan Squad’ campaign and on-pack promotion

    Screen shot 2014-04-04 at 22.14.02To support its sponsorships of the Barclays Premier League and England team Carlsberg UK has created the ‘Carlsberg Fan Squad’ to amplify fans’ enjoyment of the game.

    The campaign will run on-pack and be supported by print, broadcast, POS and digital with prizes available across the footballing calendar starting this week until December 2014.

    The Carlsberg Fan Squad is headed by a trio of celebrity football fans including comedian, Paddy McGuinness, former Arsenal and England legend, Ian Wright, and Sky Sports Soccer Saturday’s, Jeff Stelling. (more…)

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