Latest Food & Drink Industry News

  • Friday, August 29th, 2014, (3:40 pm)

    Vita Coco Kids launches first ever TV ad campaign

    Screen shot 2014-08-25 at 20.40.03Vita Coco Kids, the children’s variant from Vita Coco 100% Natural Coconut Water, launches its first television advertising campaign this August.

    The advert will appear on children’s television network Nickelodeon and will feature across all 7 channels; Nickelodeon, Nick Jr, Nick Jr. 2, Nicktoons, Pop, Tiny Pop, Kix and Pop Girl.

    It will run for five weeks from August 26th until September 29th and aims to reach over a million parents and 2 million children nationwide. (more…)

  • Friday, August 29th, 2014, (1:09 pm)

    Great British Bake Off boosts supermarket sales

    Screen shot 2014-08-25 at 20.57.12According to Sainsbury’s, the “Bake-Off effect” has led to a big rise in bakery sales, with ingredients and equipment seeing significant uplifts.

    The retailer reported a 30% increase in the sale of flaked almonds after Mary Berry featured Florentines in one episode of the hit TV show.

    Similarly, Sainsbury’s has seen a 200% rise in bakeware sales, with rolling pins and cookie cutters up 22% week on week, Cooks Collection Bakeware up 53% and plain flour up 16%. (more…)

  • Friday, August 29th, 2014, (11:00 am)

    FREEFROM GROCERY & FOODSERVICE SUMMIT

    fdin_logo_smallish1-299x300As you know by the end of 2014 we will need to fully and clearly communicate all the allergens that are in our food & drink ingredients, products, drinks and dishes whatever the location or occasion.

    In short, by the end of this year, UK (and European) consumers should be able to confidently eat FreeFrom Everywhere.

    So whether you are producing and packing in a factory or preparing in a kitchen out of the home, our conferences on the 10th and 11th September will give you not only the theory you need, but also the experience of the major contractors, distributors and major contractors who are already serving FreeFrom and reaping the benefits of doing it well. (more…)

  • Friday, August 29th, 2014, (9:00 am)

    Cadbury unveils new Autumn promotion

    Screen shot 2014-08-25 at 20.47.19Cadbury is giving consumers the chance to take part in the road trip of a lifetime this autumn, with its brand new Win a Banger promotion from August.

    One winner will win a banger to take part in the “Barmy to Barcelona” Wacky Rally, driving from Lille to Barcelona and taking part in the experience of a lifetime with a friend.

    The promotion also has more than 5000 prizes a day up for grabs, including “banging tunes” to download from Amazon, bangers and mash at Mitchell and Butlers establishments, a trip to Bangor in Wales and a million free bars. (more…)

  • Friday, August 29th, 2014, (7:00 am)

    Laughing Cow back on TV with Lights range

    Screen shot 2014-08-25 at 20.51.22Laughing Cow, the UK’s cheese triangle, is back on the small screen this month with a burst of advertising to raise awareness of the brand’s full portfolio of Light flavours.

    With several lighter options available in a range of different flavours, The Laughing Cow has managed to develop a core of loyal consumers looking for healthier cheese spreads.

    The Laughing Cow Light contains 25 calories and Extra Light 20 calories and 2% fat. (more…)

  • Thursday, August 28th, 2014, (11:26 am)

    MaxiNutrition launches two new products

    Screen shot 2014-08-25 at 20.25.07GSK, the maker of brand MaxiNutrition, is launching two new products – MaxiNutrition Protein Bar and MaxiNutrition Cyclone Milk – into the fastest growing impulse lines of the sector.

    Currently valued at more than £300m1, the sports nutrition category represents a sales opportunity for retailers who can capitalise on its growing popularity with consumers.

    If its current growth rate continues, the category will jump five places in the next two years to become the seventh biggest wellness category. (more…)

  • Thursday, August 28th, 2014, (11:12 am)

    New Steak and Lobster restaurant brand launches in the UK

    Screen shot 2014-08-25 at 20.35.53A new chain of ‘affordable luxury’ steak and lobster restaurants, Bourgee, headed up by a renowned Great British Master Chef Mark Baumann, is hitting the UK in September 2014.

    Launching its first venue in Southend On Sea, Essex, Bourgee says it provides: ‘beautiful food with impeccable yet unfussy service in sumptuous settings.’

    Their promise of ‘affordable luxury’ will be consistent throughout every venue across the UK. (more…)

  • Thursday, August 28th, 2014, (9:11 am)

    The London Tea Company becomes fully Fairtrade

    Screen shot 2014-08-25 at 20.21.32The new look from The London Tea Company is more than just skin deep, as the brand is now fully Fairtrade certified across all blends and formats.

    Blending, brewing and drinking ethical teas since 2003, The London Tea Company is determined to spread the word on how great ethical tea can be.

    After undergoing months of development and testing the new look and blends launched to positive acclaim from distributors, retailers and consumers alike. (more…)

  • Thursday, August 28th, 2014, (7:09 am)

    Wolf Blass unveils ‘above beyond’ campaign

    Screen shot 2014-08-25 at 20.17.23Australian wine brand, Wolf Blass, from Treasury Wine Estates (TWE) has unveiled a new marketing campaign, Above Beyond, to inspire consumer awareness and sales.

    The campaign will build on its established association with sport, through a TV partnership with Sky Sports and a new TV advertising campaign to engage with consumers.

    The Wolf Blass campaign kicked off on 9th August with the sponsorship of Sky Sports’ coverage of Southern Hemisphere rugby. (more…)

  • Wednesday, August 27th, 2014, (3:03 pm)

    Bannister’ Farm unveils new brand

    Screen shot 2014-08-24 at 17.00.58Bannisters’ Farm, the family-owned frozen potato brand, is set for further UK expansion, with new listings in Waitrose, Ocado, and Booths, and the launch of the brand into Wholefoods Market.

    The new retailer listings demonstrate the continuous demand for wholesome and tasty convenience products in the frozen food category and the growing success of the brand.

    The new listings see Bannisters’ Farm four Ready Baked Potatoes stocked in Waitrose. (more…)

  • Wednesday, August 27th, 2014, (1:09 pm)

    Tiger tiger introduces Oriental Stir-In Sauces to its range

    Screen shot 2014-08-24 at 16.44.42Eastern Food brand Tiger Tiger is set to extend its reach even further with a market first – the launch of its oriental Stir-in Sauces.

    The four strong range, available in Sweet Teriyaki, Spicy Szechuan, Tangy Kung-Po and Sticky Hoisin variants will be launching into 350 Morrisons stores and Hyperama stores nationwide this month.

    The brand took learnings from the pasta sauce stir-ins already available on the market, and set out to  produce a selection of oriental stir-in sauces that enable consumers to enjoy a mid week meal in just three minutes. (more…)

  • Wednesday, August 27th, 2014, (11:09 am)

    Vita Coco launches new Coconut Oil

    Screen shot 2014-08-24 at 16.42.05Vita Coco, the coconut water brand, has announced it will be launching a new product ‘Vita Coco Coconut Oil’, synonymous with all-natural hydration and replenishment, into the natural and health channel.

    Launching this September 2014, the oil will be rolling out into the mainstream retail channels and online in 2015.

    Just as Vita Coco coconut water is ‘never from concentrate’ – part of the brand’s commitment to producing the most nutrient-rich beverages possible – its coconut oil is produced with premium quality in mind. (more…)

  • Wednesday, August 27th, 2014, (9:00 am)

    Coors Light launches new integrated Ice Bar campaign

    Screen shot 2014-08-24 at 16.29.38Coors Light has launched a new integrated campaign featuring brand ambassador, Jean Claude Van Damme (JCVD).

    The all new Ice Bar campaign is the latest chapter in JCVD’s on-going quest to get as close as possible to the ice-cold refreshment of a Coors Light.

    This time he’s gone one step further – he has built his very own ice bar high in the Rocky Mountains. (more…)

  • Wednesday, August 27th, 2014, (7:00 am)

    Potash Farm unveils new Single Origin Chocolate Slabs

    Screen shot 2014-08-24 at 16.23.30Kent’s only organic cobnut producer, Potash Farm, has extended its luxury treat range to include new Single Origin Chocolate Slabs With Toasted Kentish Cobnuts and Kentish Honey With Toasted Cobnuts.

    Brought to you by Potash Farm, from the hamlet of St Marys Platt in Kent where the cobnuts, native to that area of the UK are grown, artisans lightly toast the British delicacy to caramelise the nut before coating them in either a single estate Ecuador plain or Ghana milk chocolate.

    The new slabs cost £6.50 for a 120 g bar. (more…)

  • Tuesday, August 26th, 2014, (3:15 pm)

    New look for Stowford Press

    Screen shot 2014-08-21 at 20.42.41Westons Cider is hoping to reinvigorate its flagship cider Stowford Press, giving the brand a new look which emphasises its place within the premium cider category.

    The new packaging is an evolution rather than a revolution of the previous design and has been simplified and sharpened to better represent the brand’s mainstream positioning.

    The new livery hopes to drive brand standout and create real differentiation against an extensive backdrop of mainstream cider brands. (more…)

  • Tuesday, August 26th, 2014, (1:09 pm)

    New hampers & gift sets from Cartwright & Butler

    Screen shot 2014-08-21 at 20.49.36Yorkshire’s Cartwright & Butler, who produce a range of successful delicacies, have launched new hampers and gift sets for Autumn/Christmas 2014.

    Both seasons feature new products that are sold in the exclusive Harrods, Selfridges, John Lewis and Harvey & Nichols – all wrapped in beautiful C&B packaging.

    Specialising in preserves, chutneys and sweet and savoury biscuits using the finest ingredients, Cartwright & Butler are the first port of call for indulgent treats. (more…)

  • Tuesday, August 26th, 2014, (11:00 am)

    FOOD & DRINK PACKAGING INNOVATION SUMMIT

    fdin_logo_smallish1-299x300With a great line-up of industry thought-leaders for our 6th Annual Food & Drink Packaging Innovation Summit in Central London, we’ve made sure the sequence of the day follows the classic NPD process from strategy to launch.

    Delegates will also get some great case studies to illustrate the point.

    Arla’s slow churn butter dish, Coca Cola with it’s unique names campaign, and NoshDetox … unbelievably fresh result with high pressure packaging. (more…)

  • Tuesday, August 26th, 2014, (9:03 am)

    Birds Eye unveils new logo and packaging

    Screen shot 2014-08-21 at 20.39.27Food brand Birds Eye is entering the next phase of its brand update with a new logo and packaging.

    Rolling out from this month, the new look forms part of the brand’s repositioning following the launch of ‘The Food of Life’ advertising campaign earlier this year.

    Iglo Group has invested £60m on the brand relaunch across Europe to change the view of frozen food from ‘fall back’ to ‘first choice’. (more…)

  • Tuesday, August 26th, 2014, (7:00 am)

    Limited edition Budweiser packs celebrate Made for Music initiative

    Screen shot 2014-08-21 at 20.36.54Budweiser has announced the launch of new limited edition packaging to celebrate its global Made for Music platform featuring Jay Z.

    As part of the packs, there’s also a new primary can design which mirrors the outer packaging and is the first time Budweiser has used a limited edition music design for its cans.

    The new, music inspired packs will be available in key UK multiple retailers and convenience stores and the packaging features a design themed around music fans having great times, striking Budweiser red and white colours across the packs along with the Made for Music logo. (more…)

  • Friday, August 22nd, 2014, (3:31 pm)

    Volvic unveils biggest redesign in the brand’s history

    Screen shot 2014-08-21 at 19.56.40Volvic has launched a brand new look across its entire plain, sparkling, Juiced and Touch of Fruit ranges.

    The new look aims to give the brand a fresh, modern twist and create a more consistent look across Volvic’s different ranges.

    Alastair Strang, brand lead for Volvic said: “We are thrilled to be bringing this new look for Volvic to British consumers. (more…)

  • Friday, August 22nd, 2014, (1:09 pm)

    Soupologie unveils on-pack promotion

    Screen shot 2014-08-21 at 19.55.55Soupologie are promoting their “Pea & Leek” soup.

    From now until May 2015 Soupologie will be working with Prostate Cancer UK and supporting their high profile campaign, ‘Men United v Prostate Cancer’.

    Soupologie will be donating 10 per cent of their profits made from the sales of Pea & Leek soup to support the charity in supporting men, providing information and funding research into causes and treatments of the disease. (more…)

  • Friday, August 22nd, 2014, (11:09 am)

    SPAR launches Indian range

    Screen shot 2014-08-21 at 19.53.44SPAR has celebrated the launch of its new Indian and Oriental food range with a curry night for 200 RAF troops on 12 August.

    In an evening of fun celebrations at SPAR Brize Norton, SPAR UK will launch its 17-strong new range of Indian and Oriental foods – projected to be worth £3.4 million in sales.

    The range consists of 17 lines including ready meals, accompaniments and stir fry, with six new lines including four new ready meals; SPAR Chicken Jalfrezi with rice 450g; SPAR Lamb Rogan Josh with rice 450g; SPAR Thai green chicken curry with rice 450g; SPAR Chicken in Blackbean with rice 450g and two new stir fry sauces; SPAR Sweet chilli stir fry sauce 180g; SPAR Chinese stir fry sauce 180g. (more…)

  • Friday, August 22nd, 2014, (9:01 am)

    Tilda launches wholegrain Basmati & Quinoa range

    Screen shot 2014-08-21 at 19.51.46Basmati brand Tilda is building on the success of Tilda Steamed Basmati wholegrain by launching two varieties of Brown Basmati & Quinoa into the ready-to-heat rice market.

    The new ‘Garden Vegetable & Quinoa’ and ‘Brown Basmati & Quinoa’ Tilda Steamed Basmati variants will be available from the end of August, and will provide consumers with an introduction to quinoa which is often regarded as a ‘superfood’ for its nutritional properties especially for its source of protein.

    The launch is expected to help drive further innovation within the Ready-to-Heat category, which is currently worth £180 million. (more…)

  • Friday, August 22nd, 2014, (7:00 am)

    Mars Chocolate Drinks announces product recalls

    Screen shot 2014-08-18 at 17.36.56Mars Chocolate Drinks has announced the voluntary recall of a selected number of branded sports-cap and 750ml ‘fridge pack’ bottles of milk drinks, manufactured by Milchwerke Mittelelbe GMBH, with best before dates between: 19/12/2014 to 11/4/2015.

    The company said retailers in possession of any of the products listed below with these best before dates should immediately remove them from sale and contact their point of purchase.

    Products impacted include: (more…)

  • Thursday, August 21st, 2014, (3:27 pm)

    Lactofree refreshes packaging with new look

    Screen shot 2014-08-18 at 17.26.20Lactofree, the UK’s lactose-free dairy range, is launching a new packaging design for the portfolio in a bid to increase brand recognition on shelf and dial up the brand’s taste credentials.

    On shelf from the start of August the new packaging retains key elements of the original design which has remained the same since the brand launched in 2006.

    The free-from industry has developed and grown significantly since Lactofree pioneered the category eight years ago. (more…)

  • Thursday, August 21st, 2014, (1:02 pm)

    Opies announces brand refresh

    Screen shot 2014-08-18 at 17.24.56Pantry essentials brand Opies has announced it has had a big refresh as it launches redesigns on all its labels across the Opies range.

    The move will roll out from today and will be across all jars, including its famous Cocktail Cherries and Cocktail Onions, giving them a fresher more contemporary feel with the use of raw product imagery.

    Opies, a family business established in 1880 has recently expanded its site in Sittingbourne, Kent and is currently in harvest season in the UK with its Pickled Walnuts, which are a major seller for the brand throughout Christmas and the winter months. (more…)

  • Thursday, August 21st, 2014, (11:09 am)

    FREEFROM GROCERY & FOODSERVICE SUMMIT

    fdin_logo_smallish1-299x300As you know by the end of 2014 we will need to fully and clearly communicate all the allergens that are in our food & drink ingredients, products, drinks and dishes whatever the location or occasion.

    In short, by the end of this year, UK (and European) consumers should be able to confidently eat FreeFrom Everywhere.

    So whether you are producing and packing in a factory or preparing in a kitchen out of the home, our conferences on the 10th and 11th September will give you not only the theory you need, but also the experience of the major contractors, distributors and major contractors who are already serving FreeFrom and reaping the benefits of doing it well. (more…)

  • Thursday, August 21st, 2014, (9:11 am)

    Walkers Shortbread expands Festive tin selection

    Screen shot 2014-08-18 at 16.57.22Walkers Shortbread is extending its festive range with the launch of two new collectible tins.

    Set to offer broad consumer appeal across the seasonal purchasing peak, Walkers is adding a new Christmas Bell Tin and Scottish Explorer Tin as it continues to develop original and novel products that deliver both commercially across the Christmas period.

    Th brand also hopes to provide customer confidence with its global reputation for quality and excellence. (more…)

  • Thursday, August 21st, 2014, (7:00 am)

    Birds Eye unveils new logo and packaging

    Screen shot 2014-08-18 at 16.45.45UK food brand Birds Eye is entering the next phase of its master brand update with a new logo and packaging.

    Rolling out from this month, the new look forms part of the brand’s repositioning following the launch of ‘The Food of Life’ advertising campaign earlier this year.

    Iglo Group has invested £60m on the brand relaunch across Europe to change the view of frozen food from ‘fall back’ to ‘first choice’. (more…)

  • Wednesday, August 20th, 2014, (3:12 pm)

    No Fear Extreme Energy unveils new on-pack promotion

    Screen shot 2014-08-18 at 16.36.16To celebrate its new music download cans and the launch of its Citrus Storm flavour, No Fear Extreme Energy is going “on tour” to take over a number of skate parks in London, Manchester, Leeds and Sheffield.

    This is the chance for independent retailers to get in on the action and win some special edition No Fear Extreme Energy PMP £1 free music download cans.

    Consumers can win some headphones to enjoy the thousands of free tracks available with No Fear. (more…)

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