Latest Food & Drink Industry News

  • Thursday, July 2nd, 2015, (9:04 am)

    VITHIT extends its reach

    VITHIT health drinksIrish lifestyle drinks brand VITHIT has extended its reach into leading healthcare retailers, Boots and Superdrug.

    The drinks will feature nationwide over the coming weeks and follow the recent expansion of listings throughout the Tesco estate.

    The range offers a healthier alternative to sugary fruit juices and sports drinks and has become established throughout multiple retailer fixtures over the past 18 months. (more…)

  • Thursday, July 2nd, 2015, (7:01 am)

    Tesco launches Sweet Summer Cabbage

    cabbage tescoGetting kids to eat their greens at dinner time has never been an easy job – as many long suffering parents will know.

    But now that task should be a little easier as a sweeter variety of homegrown cabbage – a vegetable that is packed with nutrients – is to be trialled by Tesco.

    The new variety, known as Sweet Summer Cabbage, is grown in Lincolnshire and has been naturally developed to re-generate interest in the vegetable. (more…)

  • Wednesday, July 1st, 2015, (3:12 pm)

    Kellogg’s launches new summer cereals

    kellogg's new all branKellogg’s is launching a series of new breakfast and snack products.

    The array of new foods is designed to be more diverse, and all were created with a laser-beam focus on driving growth in the breakfast and cereal snack categories.

    The new Special K Protein Crunch is hitting the shelves in July, comes in the form of crunchy clusters. (more…)

  • Wednesday, July 1st, 2015, (1:20 pm)

    Rustlers reveals push for new panini range

    rustlers paniniRustlers, the micro-snacking brand, is backing its recently launched panini range with #RustlersOnTour, a national sampling campaign.

    The activity, the biggest-ever sampling campaign for Rustlers, will run across 32 cities throughout the UK, sampling 80,000 consumers with products and money-off coupons, said Kepak Convenience Foods marketing director John Armstrong.

    Brand owner Kepak says the sampling campaign will be backed by heavyweight social media activity on Rustlers’ Facebook and Twitter channels, ensuring shoppers are on the lookout for #RustlersOnTour. (more…)

  • Wednesday, July 1st, 2015, (11:12 am)

    High Protein Coconut Water launches in the UK

    coco proCocoPro, the world’s first high protein coconut water has launched.

    The drink combines 20 grams of whey protein (per 330ml serving) with the natural nutritional properties of coconut water to deliver muscle recovery and hydration in a post-workout drink.

    CocoPro is made with 100% natural ingredients and no added sugar and is available in two variants, coconut and coconut with pineapple. (more…)

  • Wednesday, July 1st, 2015, (9:12 am)

    John West unveils new Mackerel sauces range

    john west mackerelJohn West is set to further enhance its entire mackerel sauces range with the addition of new foodie variants in a major new push.

    The new range of seven products – which will appear on shelf from May onwards in major multiples – will consist of:

    Sundried Tomato and Basil, Tomato & Chilli, Dijon Mustard, Teriyaki, Sweet Chilli, Mexican, Korma. (more…)

  • Wednesday, July 1st, 2015, (7:09 am)

    Lupetta expands sauce line with mushrooms, capers and olives

    lupetta saucesLast year, Donatantonio launched Lupetta, a line of Italian store cupboard essentials, answering to consumer culinary interest in provenance and regionality.

    The Lupetta Cherry Tomato Sauce was part of the original range, and since has been joined by the Cherry Tomato Sauce with Porcini Mushrooms and the Cherry Tomato Sauce with Olives & Capers.

    The sauces aim to respond to the consumer trend for higher quality, artisan products from independent producers. (more…)

  • Tuesday, June 30th, 2015, (3:30 pm)

    New ice cream brand Emily’s launches

    Emily's ice creamEmily Watkins, Chef Proprietor at The Kingham Plough and previous contestant on BBC’s Great British Menu, has launched a range of homemade ice creams.

    The range includes four flavours, Lemon & Honeycomb, Forced Rhubarb, Toffee Apple and Elderflower & Raspberry, and is available in 110ml and 500ml tubs.

    Emily’s Ice Cream will be available to purchase from The Kingham Plough, for just £2 for a 110ml tub and £5 for 500ml. (more…)

  • Tuesday, June 30th, 2015, (1:10 pm)

    New Yushoi Snapea Rice Sticks hit the UK

    New Yushoi Snapea Rice Sticks hit the UKA new savoury snack brand has launched offering consumers an alternative to fried crisps.

    The product, Yushoi Snapea Rice Sticks, is made using green peas and manufactured by Calbee UK, the first European subsidiary of Calbee Inc.

    The baked snack is made from green peas and has less than 99 calories per bag or per serving. (more…)

  • Tuesday, June 30th, 2015, (11:00 am)

    Omnichannel guru Jeremy Garlick assembles team of experts for FDIN seminar

    fdin seminar logoAs you know the way people buy food nowadays is so very different.

    We have such significant growth in discounters, online, convenience and foodservice.

    And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)

  • Tuesday, June 30th, 2015, (9:13 am)

    New soft drink brand Life Tonics launches in the UK

    New soft drink brand Life Tonics launches in the UKA brand new soft drink is hitting the shelves this month that claims to hydrate, energise and hydrate on the go.

    Offering a blend of coconut water and natural fruit extracts, the new Life Tonics range combines original flavours along with fortified minerals and vitamins and an isotonic formulation delivering an original and functional drink.

    Formulated with sweetness derived only from natural fruit extracts and natural sweetener Stevia, each bottle only contains 90 calories and is suitable for a Low GI diet. (more…)

  • Tuesday, June 30th, 2015, (7:02 am)

    Free’ist sugar free brand expands range

    sugar free brand Free’istFree’ist, the Irish specialist in sugar free and no added sugar products, has added new products to its range.

    The new range includes a range of confectionary from sugar free popcorn, and breakfast biscuits to marshmallows.

    Based in Belfast, the company is hoping to develop into one of the leading innovators in the free-from category. (more…)

  • Monday, June 29th, 2015, (3:20 pm)

    Danio yogurt unveils new #HungerCry campaign

    hungercry campaignConsumers will be able to express their hunger in a whole new way in a new campaign from danio.

    The strained yogurt brand is unleashing a #HungerCry campaign across social media, out of home print ads, video on demand and a will include a stunt.

    Designed to target young consumers between 18 and 34, the campaign will hit first on social media with influential viners and Facebookers Arron Crascall, Ben Phillips and Anto Sharp unleashing their individual ‘hunger cries’. (more…)

  • Monday, June 29th, 2015, (1:10 pm)

    Fosters unveils new spirit flavoured beer range

    fosters rocks flavoured beerFoster’s is launching two new spirit flavoured beers – Spiced Rum and Classic Rum – the first flavours in the new ‘Foster’s Rocks’ brand extension, available from August.

    Inspired by 19th Century Australian rum traders from New South Wales, who weathered storms to keep the supply of rum flowing, brand owner Heineken hopes Foster’s Rocks will continue to drive the lager category, making it more popular amongst 18-24 year olds.

    They are available in 440ml cans in packs of four (RRP £4.50) and ten (RRP £11), with the launch supported by a £2m marketing and sampling campaign. (more…)

  • Monday, June 29th, 2015, (11:19 am)

    New scones from Country Choice

    country choice sconesCountry Choice is introducing three new hand crafted baked scones.

    The thaw and serve scones can be defrosted at ambient temperature and on the plate in two to three hours, and have a shelf life of one day unwrapped.

    The three varieties include: (more…)

  • Monday, June 29th, 2015, (9:10 am)

    The Groovy Food Company launches new marinade and dressings range

    The Groovy Food Company launches new marinade and dressings rangeThe Groovy Food Company is launching a new range of marinades and salad dressings.

    The new range is made using The Groovy Food Company’s sweet Agave Nectar, an organically grown natural sweetener from Mexico’s Blue Webber agave plant, and combined with a selection of fresh ingredients.

    With a range of flavours, the marinades and dressings are designed to help add a twist to food without the hassle of chopping all the ingredients. (more…)

  • Monday, June 29th, 2015, (7:00 am)

    Stella Artois unveils Wimbledon Tennis campaign

    stella artois wimbledonStella Artois, the official beer and Cidre of The Championships Wimbledon, has announced a new 360 integrated campaign and an array of ‘Perfect Flight’ experiences celebrating the perspective of Rufus the Hawk, ‘Wimbledon’s Guardian of Perfection.’

    As well as celebrating the campaign through limited edition packaging, available to the off trade, Stella Artois will tell the story of Wimbledon’s aerial guardian through a variety of opportunities.

    Winners can win a virtual flight as Rufus over the hallowed All England Club courts on the world’s first hawk simulator, and enjoying a Google cardboard app that lets you see his unique bird’s eye view. (more…)

  • Friday, June 26th, 2015, (3:30 pm)

    Carlsberg launches alcohol-free beer

    carlsberg alcohol freeCarlsberg UK is continuing its year of innovation by announcing the launch of Carlsberg’s new 0.0% ABV lager.

    Carlsberg 0.0% retains the taste of the brands traditional lager, yet is completely free of alcohol.

    Crafted using the natural ingredients of hops, malt and water, the new 0.0% ABV product is available to the off-trade in a four x 275ml bottle format. (more…)

  • Friday, June 26th, 2015, (1:12 pm)

    Butterkist unveils new Discoveries Popcorn

    butterkist discoveriesButterkist, the popcorn brand, is hoping uncover incremental sales for retailers with the launch of its new taste-intense Discoveries range.

    Butterkist Discoveries has been developed to meet consumer demand for more adventurous flavour fusions.

    The new flavours of Hickory BBQ Pulled Pork and Sweet Chilli & Zesty Lime will join the Salted Caramel flavour. (more…)

  • Friday, June 26th, 2015, (11:00 am)

    Vita Coco Kids gets new packaging

    vita coco kidsVita Coco Kids UK, the children’s variant from Vita Coco 100% Natural Coconut Water, blended with natural fruit flavourings, will this month unveil new packaging.

    The new packaging is aimed at enhancing the quality, value and brand awareness of its classic Apple & Blackcurrant and tropical Mango & Pineapple flavours.

    The new outer pack of the brand’s 180ml four-pack has been developed by creative design studio B&B, to communicate to parents a natural and lower sugar fruit beverage alternative for their children without any compromise on taste. (more…)

  • Friday, June 26th, 2015, (9:17 am)

    Landmark Wholesale unveils summer barbecue promotion

    bbq landmark wholesaleLandmark Wholesale has unveiled its latest ‘All You Need’ promotions, offering deals on best-selling barbecue essentials for a limited period.

    Running from 13 July to 1 August, Landmark Wholesale said member depots are offering discounts on the top 12 bestselling products for a barbecue, including Heinz Tomato Ketchup, Heinz Salad Cream, Carling, Fosters, Pimm’s, Echo Falls and Strongbow.

    Chris Doyle, Landmark Wholesale business development director, said: “These fantastic promotions ensure that retailers can compete locally against the supermarkets and discounters. (more…)

  • Friday, June 26th, 2015, (7:00 am)

    Maoam unveils limited edition Rhuberry flavour

    Maoam ‘Rhuberry’ flavourMaoam is adding a new Rhuberry flavour to its Pinballs range for a limited time only.

    Rhuberry is a new red Pinball that brings sour rhubarb and sweet strawberry together to create a new flavour combination, it also offers the texture and zing found in these treats.

    Nadia Abou-Ragheb, Maoam brand manager, said: “Rhuberry is a great addition to our bags of Pinballs. (more…)

  • Thursday, June 25th, 2015, (3:07 pm)

    Chippa launches gluten and dairy-free condiment range

    chippa gluten freeA market first, Chippa is launching into retail this month and will be the UK’s only gluten and dairy-free condiment range to address the growing appetite for free-from options.

    Chippa is the new brand replacing Tiger Tiger’s range of condiments that are listed in all UK supermarkets.

    Chippa will roll out into Sainsburys first this month and other retailers over the year. (more…)

  • Thursday, June 25th, 2015, (1:00 pm)

    Swizzels unveils new Bubblegum Drumstick

    bubblegum drumstickBritish sweet manufacturer Swizzels has introduced a new Bubblegum Drumstick lolly more than 50 years after launching the original lollies.

    Drumstick lollies launched in 1957 and have become one of Swizzels’ most popular sweets.

    The green logo with yellow and red striped packaging has remained largely unchanged over the decades.
    (more…)

  • Thursday, June 25th, 2015, (11:11 am)

    Grocer Editor Adam Leyland to talk at FDIN seminar

    fdin seminar logoAs you know the way people buy food nowadays is so very different.

    We have such significant growth in discounters, online, convenience and foodservice.

    And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)

  • Thursday, June 25th, 2015, (7:00 am)

    Robinsons launches ’80 Years at Wimbledon’ campaign

    Robinsons '80 years at Wimbledon’ campaignBritvic Soft Drinks has announced plans for a new multi-channel campaign, bringing a taste of Wimbledon to the nation to celebrate their 80 year partnership with Wimbledon.

    Entitled ‘80 Years at Wimbledon’, the campaign encourages the nation to join the celebrations through a combination of ATL ads, limited edition packs, activation, PR, digital and social media and limited edition point-of-sale materials for stockists.

    A new Robinsons TV advert will be rolled out nationwide from 22nd June, featuring a creative that celebrates the heritage of the two brands from a position at Wimbledon reserved only for the umpire and Robinsons Barley Water since 1935. (more…)

  • Wednesday, June 24th, 2015, (3:44 pm)

    Lambrini gets a new look

    lambrini new lookHalewood International, the UK’s independent drinks manufacturer, has revealed a new bottle design and consumer campaign for its flagship Lambrini brand.

    Filtering into stores from the end of June, the entire Lambrini range will feature a new contemporary label design, which represents the first update since 2011.

    Halewood International commissioned consumer research prior to launching the new label, with 78% of Lambrini drinkers and 77% of Lambrini non-drinkers preferring the new design, and commenting that it appeared more modern and fun/exciting. (more…)

  • Wednesday, June 24th, 2015, (1:10 pm)

    Irn-Bru unveils summer on-pack promotion

    Irn-Bru summer on-pack promotionAG Barr aims to drive retailer sales this summer with its biggest ever on-pack promotion for Irn-Bru, giving consumers the opportunity to win an all-expenses-paid trip of a lifetime – to anywhere on the planet.

    Bru-Planet will run throughout July and August, offering two consumers the chance to each win a £20,000 personalised holiday – Any Time, Any Place, Anywhere.

    In addition, thousands of Irn-Bru branded selfie sticks will be up for grabs, with AG Barr estimating one selfie stick will be won every 10 minutes throughout the duration of the promotion. (more…)

  • Wednesday, June 24th, 2015, (11:12 am)

    Walkers adds new Crispy Thins to Sensations range

    walkers sensations crispy thinsWalkers is continuing to expand its portfolio into the savoury snacks market with new Crispy Thins from the Sensations brand.

    The crispy crackers provide a mix of the brand’s crisp flavours in a new baked format, delivering a more premium snacking experience.

    Available from 21st June, the Sensations Crispy Thins range are baked in the oven until golden brown to create a light and crispy texture and then seasoned whilst warm to maximise the ingredient infusions. (more…)

  • Wednesday, June 24th, 2015, (9:10 am)

    Perfectly Clear unveils new range

    Perfectly Clear new rangeBritish flavoured-water brand, Perfectly Clear, is celebrating its 20th year on the market with the launch of a new range of premium, sparkling flavoured waters.

    The Clear Sensation range will be available in a 500ml bottle format and will consist of four flavours: Lemon & Mint, Strawberry & Raspberry, Pomegranate & Blueberry and Apple & Pear.

    The range aims to appeal to the ever-growing number of health-conscious consumers by offering a healthier alternative to regular, carbonated drinks. (more…)

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