Latest Food & Drink Industry News

  • Friday, July 3rd, 2015, (3:20 pm)

    Primrose’s Kitchen Raw Vegetable Mueslis get new stockist

    primrose kitchen cerealFollowing the success of Primrose’s Kitchen in department stores and supermarkets across the UK, the raw vegetable muesli can now be found in the aisles of health food store Holland & Barrett.

    Holland & Barrett stores will stock Primrose’s Kitchen Raw Vegetable Muesli in two flavours:

    Beetroot and Ginger Muesli and Raw Carrot and Apple and Ginger Muesli. (more…)

  • Friday, July 3rd, 2015, (11:06 am)

    Heineken unveils Rugby World Cup bottle

    Heineken set for Rugby World CupHeineken has unveiled its off-trade plans to support the 2015 Rugby World Cup, following the announcement last October that the brand would be the official beer sponsor of the tournament.

    Heineken has produced limited edition packaging that will be available from July across 650ml bottles, 500ml cans and 330ml cans and bottles.

    In addition, shoppers who purchase 12-packs will be in with a chance of winning a pair of tickets or the chance to toss the coin at the beginning of the match by finding one of 50 hidden golden bottles. (more…)

  • Friday, July 3rd, 2015, (9:00 am)

    Tropicana launches new Essentials range

    tropicana essentials fruit and vegTropicana has launched a new Essentials range, which includes fruit and vegetable juices packed with extra vitamins and minerals such as Tropicana Essentials Immune Support Orange Mango & Persimmon, and Essentials Fruit and Veg: Mango Passionfruit & Pumpkin.

    The new juice drinks are made from fruits with extra vitamin c and zinc which help support a healthy immune system.

    Each portion contains one of your five a day. (more…)

  • Friday, July 3rd, 2015, (7:00 am)

    Ritz Crisp & Thin gets multimillion pound campaign

    ritz crisp and thin advertMondelēz International is launching a brand new multi-million pound master-brand campaign for the launch of its new product, Ritz Crisp & Thin, a baked savoury snack.

    The concept of the campaign is based around ‘Putting on the Ritz’ – the idea being that Ritz Crisp & Thin transforms every day snacking moments, adding a bit of ritziness.

    Designed to open the Ritz brand to a younger audience, the campaign is aimed at a 24-45 year old demographic who love crisps and snacks. (more…)

  • Thursday, July 2nd, 2015, (3:20 pm)

    Sheppy’s launches new Blackberry and Elderflower Cider

    sheppy's blackberry and elderflower ciderSheppy’s is launching a new Cider with Blackberry & Elderflower.

    The new cider combines blackberry with the floral overtones of elderflower.

    Fruity and aromatic – this latest addition to the Sheppy’s cider family hopes to appeal as a flavour for summer. (more…)

  • Thursday, July 2nd, 2015, (1:10 pm)

    Zeo launches new ‘lightly carbonated’ range

    zeo soft drinksPremium soft drinks brand zeo has launched four new flavours in time for summer.

    All boast low sugar content and use only naturally sourced ingredients and botanicals – all without compromising on great taste.

    The zeo collection includes: Peach & Grapefruit, Zesty Lime, Blood Orange & Citrus, and Mixed Berry. (more…)

  • Thursday, July 2nd, 2015, (11:12 am)

    How do people buy food in 2015? – FDIN omnichannel seminar answers all

    fdin seminar logoAs you know the way people buy food nowadays is so very different.

    We have such significant growth in discounters, online, convenience and foodservice.

    And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)

  • Thursday, July 2nd, 2015, (9:04 am)

    VITHIT extends its reach

    VITHIT health drinksIrish lifestyle drinks brand VITHIT has extended its reach into leading healthcare retailers, Boots and Superdrug.

    The drinks will feature nationwide over the coming weeks and follow the recent expansion of listings throughout the Tesco estate.

    The range offers a healthier alternative to sugary fruit juices and sports drinks and has become established throughout multiple retailer fixtures over the past 18 months. (more…)

  • Thursday, July 2nd, 2015, (7:01 am)

    Tesco launches Sweet Summer Cabbage

    cabbage tescoGetting kids to eat their greens at dinner time has never been an easy job – as many long suffering parents will know.

    But now that task should be a little easier as a sweeter variety of homegrown cabbage – a vegetable that is packed with nutrients – is to be trialled by Tesco.

    The new variety, known as Sweet Summer Cabbage, is grown in Lincolnshire and has been naturally developed to re-generate interest in the vegetable. (more…)

  • Wednesday, July 1st, 2015, (3:12 pm)

    Kellogg’s launches new summer cereals

    kellogg's new all branKellogg’s is launching a series of new breakfast and snack products.

    The array of new foods is designed to be more diverse, and all were created with a laser-beam focus on driving growth in the breakfast and cereal snack categories.

    The new Special K Protein Crunch is hitting the shelves in July, comes in the form of crunchy clusters. (more…)

  • Wednesday, July 1st, 2015, (1:20 pm)

    Rustlers reveals push for new panini range

    rustlers paniniRustlers, the micro-snacking brand, is backing its recently launched panini range with #RustlersOnTour, a national sampling campaign.

    The activity, the biggest-ever sampling campaign for Rustlers, will run across 32 cities throughout the UK, sampling 80,000 consumers with products and money-off coupons, said Kepak Convenience Foods marketing director John Armstrong.

    Brand owner Kepak says the sampling campaign will be backed by heavyweight social media activity on Rustlers’ Facebook and Twitter channels, ensuring shoppers are on the lookout for #RustlersOnTour. (more…)

  • Wednesday, July 1st, 2015, (11:12 am)

    High Protein Coconut Water launches in the UK

    coco proCocoPro, the world’s first high protein coconut water has launched.

    The drink combines 20 grams of whey protein (per 330ml serving) with the natural nutritional properties of coconut water to deliver muscle recovery and hydration in a post-workout drink.

    CocoPro is made with 100% natural ingredients and no added sugar and is available in two variants, coconut and coconut with pineapple. (more…)

  • Wednesday, July 1st, 2015, (9:12 am)

    John West unveils new Mackerel sauces range

    john west mackerelJohn West is set to further enhance its entire mackerel sauces range with the addition of new foodie variants in a major new push.

    The new range of seven products – which will appear on shelf from May onwards in major multiples – will consist of:

    Sundried Tomato and Basil, Tomato & Chilli, Dijon Mustard, Teriyaki, Sweet Chilli, Mexican, Korma. (more…)

  • Wednesday, July 1st, 2015, (7:09 am)

    Lupetta expands sauce line with mushrooms, capers and olives

    lupetta saucesLast year, Donatantonio launched Lupetta, a line of Italian store cupboard essentials, answering to consumer culinary interest in provenance and regionality.

    The Lupetta Cherry Tomato Sauce was part of the original range, and since has been joined by the Cherry Tomato Sauce with Porcini Mushrooms and the Cherry Tomato Sauce with Olives & Capers.

    The sauces aim to respond to the consumer trend for higher quality, artisan products from independent producers. (more…)

  • Tuesday, June 30th, 2015, (3:30 pm)

    New ice cream brand Emily’s launches

    Emily's ice creamEmily Watkins, Chef Proprietor at The Kingham Plough and previous contestant on BBC’s Great British Menu, has launched a range of homemade ice creams.

    The range includes four flavours, Lemon & Honeycomb, Forced Rhubarb, Toffee Apple and Elderflower & Raspberry, and is available in 110ml and 500ml tubs.

    Emily’s Ice Cream will be available to purchase from The Kingham Plough, for just £2 for a 110ml tub and £5 for 500ml. (more…)

  • Tuesday, June 30th, 2015, (1:10 pm)

    New Yushoi Snapea Rice Sticks hit the UK

    New Yushoi Snapea Rice Sticks hit the UKA new savoury snack brand has launched offering consumers an alternative to fried crisps.

    The product, Yushoi Snapea Rice Sticks, is made using green peas and manufactured by Calbee UK, the first European subsidiary of Calbee Inc.

    The baked snack is made from green peas and has less than 99 calories per bag or per serving. (more…)

  • Tuesday, June 30th, 2015, (11:00 am)

    Omnichannel guru Jeremy Garlick assembles team of experts for FDIN seminar

    fdin seminar logoAs you know the way people buy food nowadays is so very different.

    We have such significant growth in discounters, online, convenience and foodservice.

    And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)

  • Tuesday, June 30th, 2015, (9:13 am)

    New soft drink brand Life Tonics launches in the UK

    New soft drink brand Life Tonics launches in the UKA brand new soft drink is hitting the shelves this month that claims to hydrate, energise and hydrate on the go.

    Offering a blend of coconut water and natural fruit extracts, the new Life Tonics range combines original flavours along with fortified minerals and vitamins and an isotonic formulation delivering an original and functional drink.

    Formulated with sweetness derived only from natural fruit extracts and natural sweetener Stevia, each bottle only contains 90 calories and is suitable for a Low GI diet. (more…)

  • Tuesday, June 30th, 2015, (7:02 am)

    Free’ist sugar free brand expands range

    sugar free brand Free’istFree’ist, the Irish specialist in sugar free and no added sugar products, has added new products to its range.

    The new range includes a range of confectionary from sugar free popcorn, and breakfast biscuits to marshmallows.

    Based in Belfast, the company is hoping to develop into one of the leading innovators in the free-from category. (more…)

  • Monday, June 29th, 2015, (3:20 pm)

    Danio yogurt unveils new #HungerCry campaign

    hungercry campaignConsumers will be able to express their hunger in a whole new way in a new campaign from danio.

    The strained yogurt brand is unleashing a #HungerCry campaign across social media, out of home print ads, video on demand and a will include a stunt.

    Designed to target young consumers between 18 and 34, the campaign will hit first on social media with influential viners and Facebookers Arron Crascall, Ben Phillips and Anto Sharp unleashing their individual ‘hunger cries’. (more…)

  • Monday, June 29th, 2015, (1:10 pm)

    Fosters unveils new spirit flavoured beer range

    fosters rocks flavoured beerFoster’s is launching two new spirit flavoured beers – Spiced Rum and Classic Rum – the first flavours in the new ‘Foster’s Rocks’ brand extension, available from August.

    Inspired by 19th Century Australian rum traders from New South Wales, who weathered storms to keep the supply of rum flowing, brand owner Heineken hopes Foster’s Rocks will continue to drive the lager category, making it more popular amongst 18-24 year olds.

    They are available in 440ml cans in packs of four (RRP £4.50) and ten (RRP £11), with the launch supported by a £2m marketing and sampling campaign. (more…)

  • Monday, June 29th, 2015, (11:19 am)

    New scones from Country Choice

    country choice sconesCountry Choice is introducing three new hand crafted baked scones.

    The thaw and serve scones can be defrosted at ambient temperature and on the plate in two to three hours, and have a shelf life of one day unwrapped.

    The three varieties include: (more…)

  • Monday, June 29th, 2015, (9:10 am)

    The Groovy Food Company launches new marinade and dressings range

    The Groovy Food Company launches new marinade and dressings rangeThe Groovy Food Company is launching a new range of marinades and salad dressings.

    The new range is made using The Groovy Food Company’s sweet Agave Nectar, an organically grown natural sweetener from Mexico’s Blue Webber agave plant, and combined with a selection of fresh ingredients.

    With a range of flavours, the marinades and dressings are designed to help add a twist to food without the hassle of chopping all the ingredients. (more…)

  • Monday, June 29th, 2015, (7:00 am)

    Stella Artois unveils Wimbledon Tennis campaign

    stella artois wimbledonStella Artois, the official beer and Cidre of The Championships Wimbledon, has announced a new 360 integrated campaign and an array of ‘Perfect Flight’ experiences celebrating the perspective of Rufus the Hawk, ‘Wimbledon’s Guardian of Perfection.’

    As well as celebrating the campaign through limited edition packaging, available to the off trade, Stella Artois will tell the story of Wimbledon’s aerial guardian through a variety of opportunities.

    Winners can win a virtual flight as Rufus over the hallowed All England Club courts on the world’s first hawk simulator, and enjoying a Google cardboard app that lets you see his unique bird’s eye view. (more…)

  • Friday, June 26th, 2015, (3:30 pm)

    Carlsberg launches alcohol-free beer

    carlsberg alcohol freeCarlsberg UK is continuing its year of innovation by announcing the launch of Carlsberg’s new 0.0% ABV lager.

    Carlsberg 0.0% retains the taste of the brands traditional lager, yet is completely free of alcohol.

    Crafted using the natural ingredients of hops, malt and water, the new 0.0% ABV product is available to the off-trade in a four x 275ml bottle format. (more…)

  • Friday, June 26th, 2015, (1:12 pm)

    Butterkist unveils new Discoveries Popcorn

    butterkist discoveriesButterkist, the popcorn brand, is hoping uncover incremental sales for retailers with the launch of its new taste-intense Discoveries range.

    Butterkist Discoveries has been developed to meet consumer demand for more adventurous flavour fusions.

    The new flavours of Hickory BBQ Pulled Pork and Sweet Chilli & Zesty Lime will join the Salted Caramel flavour. (more…)

  • Friday, June 26th, 2015, (11:00 am)

    Vita Coco Kids gets new packaging

    vita coco kidsVita Coco Kids UK, the children’s variant from Vita Coco 100% Natural Coconut Water, blended with natural fruit flavourings, will this month unveil new packaging.

    The new packaging is aimed at enhancing the quality, value and brand awareness of its classic Apple & Blackcurrant and tropical Mango & Pineapple flavours.

    The new outer pack of the brand’s 180ml four-pack has been developed by creative design studio B&B, to communicate to parents a natural and lower sugar fruit beverage alternative for their children without any compromise on taste. (more…)

  • Friday, June 26th, 2015, (9:17 am)

    Landmark Wholesale unveils summer barbecue promotion

    bbq landmark wholesaleLandmark Wholesale has unveiled its latest ‘All You Need’ promotions, offering deals on best-selling barbecue essentials for a limited period.

    Running from 13 July to 1 August, Landmark Wholesale said member depots are offering discounts on the top 12 bestselling products for a barbecue, including Heinz Tomato Ketchup, Heinz Salad Cream, Carling, Fosters, Pimm’s, Echo Falls and Strongbow.

    Chris Doyle, Landmark Wholesale business development director, said: “These fantastic promotions ensure that retailers can compete locally against the supermarkets and discounters. (more…)

  • Friday, June 26th, 2015, (7:00 am)

    Maoam unveils limited edition Rhuberry flavour

    Maoam ‘Rhuberry’ flavourMaoam is adding a new Rhuberry flavour to its Pinballs range for a limited time only.

    Rhuberry is a new red Pinball that brings sour rhubarb and sweet strawberry together to create a new flavour combination, it also offers the texture and zing found in these treats.

    Nadia Abou-Ragheb, Maoam brand manager, said: “Rhuberry is a great addition to our bags of Pinballs. (more…)

  • Thursday, June 25th, 2015, (3:07 pm)

    Chippa launches gluten and dairy-free condiment range

    chippa gluten freeA market first, Chippa is launching into retail this month and will be the UK’s only gluten and dairy-free condiment range to address the growing appetite for free-from options.

    Chippa is the new brand replacing Tiger Tiger’s range of condiments that are listed in all UK supermarkets.

    Chippa will roll out into Sainsburys first this month and other retailers over the year. (more…)

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