Latest Food & Drink Industry News

  • Friday, November 21st, 2014, (3:30 pm)

    Batchelors Peas rolls out new packaging

    Which-One-Do-You-Want-For-Dinner-300x150Batchelors Peas is set to roll out new packaging featuring The Red Tractor logo across more than 50 million cans in a bid to further promote its commitment to responsible British sourcing to shoppers.

    The brand, licensed by food and drink group Princes, sources all of its mushy, marrowfat and garden peas from Red Tractor assured British farms.

    Chris Wright, marketing director at Princes, said: “More than 5,000 tonnes of British peas are sourced and canned for the Batchelors peas brand each year. (more…)

  • Friday, November 21st, 2014, (1:12 pm)

    Udi’s expands UK Gluten-Free range

    unnamedUdi’s is introducing new ways to enjoy a gluten-free diet.

    Growing its existing range of products to include three new Bagels, a Tiger Bloomer, Multi Seeded Rolls, Wafers plus new Breakfast Bar and Bagel Chip variations, customers can expect more choice than before.

    Expanding its bagel range to include three new flavours: (more…)

  • Friday, November 21st, 2014, (11:14 am)

    Simplee Aloe launches new aloe vera drink

    1LPrismaFrontNewNew UK drinks brand, Simplee Aloe, is hoping to get Brits hooked on the health benefits of aloe vera through the launch of its first aloe vera drink in Whole Foods Market and Sainsbury’s stores across the UK.

    Simplee Aloe founders, Alex Lai and Raymond Pang, are on a mission to get more people in the UK drinking aloe vera.

    The plant has already been consumed as a drink for centuries in Asian markets, where it is renowned for keeping skin healthy, a great boost for the immune system and detoxing. (more…)

  • Friday, November 21st, 2014, (9:09 am)

    Gallo Family Vineyards launches new Autumn Red

    Screen shot 2014-11-19 at 19.38.14Gallo Family Vineyards has unveiled a new addition to its portfolio with the launch of Gallo Family Vineyards Autumn Red.

    This soft red wine from Gallo Family Vineyards is designed to capture the flavours of Autumn and bring a cosy feel and a taste of the season into people’s homes.

    Gallo Family Vineyards Autumn Red is a mellow red wine, with flavours of blackberry and caramel. (more…)

  • Friday, November 21st, 2014, (7:01 am)

    Cinnamon Kitchen launches At Home Indian cooking sauce range

    Screen shot 2014-11-19 at 19.32.35International convenience food manufacturer, Greencore is teaming up with chef Vivek Singh to launch a range of Indian chilled cooking sauces inspired by his restaurant Cinnamon Kitchen.

    Launching this November, the Cinnamon Kitchen At Home range will be sold exclusively in Waitrose and located in the fish, meat and poultry aisle and is designed to give shoppers an authentic Indian experience.

    Vivek Singh is one of the world’s leading chefs of modern Indian cuisine. (more…)

  • Thursday, November 20th, 2014, (3:29 pm)

    Bargain Booze to launch in Scotland

    Screen shot 2014-11-19 at 19.30.47Conviviality Retail, the parent company of Bargain Booze and Wine Rack, has announced plans to launch Bargain Booze in Scotland, in partnership with Scottish Midland Co-operative Society Group (Scotmid).

    Conviviality said a trial will run until June 2015, with Bargain Booze franchise stores rolling out across Scotland with Scotmid as its exclusive Scottish franchisee if the trial format proves successful.

    Conviviality also provided a trading update for the 26 weeks ending 26 October 2014, reporting unaudited revenues “broadly in line with last year at £183m”, while like-for-like store revenue was 1.7% down on last year. (more…)

  • Thursday, November 20th, 2014, (1:09 pm)

    Ready brek launches winter offer

    Screen shot 2014-11-19 at 19.26.42Ready brek is launching a winter giveaway in time for the festive season.

    Designed with little ones in mind, Ready brek is teaming up with fellow British business, The All-in-One Company to help children up and down the country stay snug this winter.

    Running across 1.5 million promotional packs over an eight week period, the promotion will see ten customers a day given the chance to design their own bespoke onesie. (more…)

  • Thursday, November 20th, 2014, (11:11 am)

    Frobishers’ unveils ‘Unusual Suspects’ mocktails campaign

    Screen shot 2014-11-18 at 19.35.37Juice supplier Frobishers is launching a new campaign to encourage operators to stock up and serve more mocktails.

    The ‘Unusual Suspects’ campaign aims to shake up the industry’s view on the profit making potential of soft drinks, showcasing a range of new non-alcoholic cocktails using a combination of premium fruit juices and other ingredients kept behind the bar.

    Designed to highlight to operators the value that soft drinks can add to their bottom line, the Frobishers ‘Unusual Suspects’ mocktail campaign offers bars and restaurants ideas and inspiration to elevate the status of their premium fruit juices with a few simple ingredients, garnishes and the correct glassware. (more…)

  • Thursday, November 20th, 2014, (9:02 am)

    Chewits unveils festive products

    Screen shot 2014-11-18 at 19.31.10Chewy sweet brand, Chewits, is introducing two seasonal confectionery products this Christmas.

    The Chewits Selection Box contains eight full-size chewy stickpacks, including favourites Strawberry, Fruit Salad and Xtreme Sour Apple.

    The products have an RRP of £2.00 in Asda and all good retailers. (more…)

  • Thursday, November 20th, 2014, (7:00 am)

    Del Monte launches new Minnie Mouse and Spiderman kids Nectars

    Screen shot 2014-11-18 at 19.27.38Del Monte has signed a license agreement with the Walt Disney Company Middle East for Disney and Marvel characters.

    Minnie Mouse and Spider-Man, two of the most iconic characters amongst children and families, will feature in a new range of fruit nectars.

    These Del Monte Nectars are fortified with Vitamins B & C. (more…)

  • Wednesday, November 19th, 2014, (3:23 pm)

    Kerry Foods launches new Yollies

    Screen shot 2014-11-18 at 19.24.38Kerry Foods has announced the launch of Yollies – the world’s first yogurt on a stick – into convenience chillers.

    Debuting in Nisa from 9th November, Yollies is Kerry Foods’ first foray into the branded yogurts category and is aimed at tapping into the huge healthy-eating lunchbox opportunity, as well as after-school and out-of-home eating occasions.

    Yollies – a fruity yogurt on a lolly stick – is a new format available in Strawberry and Raspberry flavours and will offer mums a new way to provide kids with a source of calcium and vitamin D, while unlocking new sales opportunity for retailers. (more…)

  • Wednesday, November 19th, 2014, (1:19 pm)

    First marketing campaign for Lazy Jack’s cider

    Screen shot 2014-11-18 at 19.19.22Halewood International has announced the first major marketing campaign for its cloudy apple cider brand, Lazy Jack’s.

    Lazy Jack’s was launched earlier in the year at the Grillstock BBQ and Music Festivals in Bristol and Manchester as a major new proposition within the cider category.

    The brand has American undertones, with a green 12 fl. oz. (355ml) bottle, containing a cloudy cider which appeals to younger, 22-30 year old consumers. (more…)

  • Wednesday, November 19th, 2014, (11:15 am)

    Soreen unveils Festive Loaf

    Screen shot 2014-11-18 at 19.17.58Soreen has unveiled it’s new Festive loaf for 2014.

    Made with raisins, currants, cherries, citrus and winter spices, this Soreen loaf is designed to appeal during the festivities.

    Soreen Festive Loaf is both versatile and beautifully indulgent. (more…)

  • Wednesday, November 19th, 2014, (9:10 am)

    Coca-Cola unveils Just Dance promotion

    Screen shot 2014-11-18 at 19.11.12Coca-Cola is unveiling the next step in its global partnership with game manufacturer Ubisoft designed to build on the 250ml slimline Coca-Cola can’s growth since launching in 2013.

    The new packs will give consumers access to unique content for the game Just Dance Now on the 250ml Coca-Cola portfolio – now the second fastest selling instant consumption pack in independents and symbols.

    Each pack features a QR code that enables people to download the mobile game for free. (more…)

  • Wednesday, November 19th, 2014, (7:00 am)

    Propercorn launches new Sweet Ginger & Orange flavour

    DSC_2460-901x1024Building on the success of thier five previous flavours, Propercorn has introduced a Sweet Ginger & Orange variety to its collection.

    Coming in at under 110 calories per serving, this new addition to the range is once again designed to appeal to the health-conscious consumer who is increasingly unwilling to compromise on taste.

    This new product launches exclusively in Waitrose and Ocado this November. (more…)

  • Tuesday, November 18th, 2014, (3:22 pm)

    McCoy’s announces Football League partnership

    Screen shot 2014-11-17 at 19.23.34McCoy’s has teamed up with Sky Sports as the Official Crisp Partner of the Football League.

    The iconic crisp brand is to start a TV and on-pack marketing campaign to launch its new partnership, targeting its core younger male demographic.

    The on-pack promotion will offer a chance to win thousands of 2 for 1 Football League tickets with McCoy’s between now and mid-April, plus an array of fantastic ‘money-can’t-buy’ prizes. (more…)

  • Tuesday, November 18th, 2014, (1:20 pm)

    Fisherman’s Friend launches new multi-packs

    Screen shot 2014-11-17 at 19.21.13Fisherman’s Friend is launching an Original Extra Strong multi-pack following a stellar 12 months for the brand, which saw its inaugural lozenge flavour skyrocket to a top 10 slot within the medicated confectionery category.

    Launched to hit shelves in time for winter, the 3 x 25g pack – designed to leverage the brand’s high consumer loyalty and increase portability for consumers on the go – is expected to continue this success and spearhead growth for the 2014-15 cold and flu season.

    Martin Stimson, Area Business Manager for the UK said: (more…)

  • Tuesday, November 18th, 2014, (11:09 am)

    Britvic launches ‘There’s Joy in the blend’ J20 Campaign

    Screen shot 2014-11-17 at 19.16.56Soft drinks manufacturer, Britvic, is launching a new communications platform for its soft drink brand J2O.

    ‘There’s Joy in the blend’ is a £2.3m integrated marketing campaign created to encourage consumers make an active choice when it comes to choosing a soft drink.

    The campaign focuses on blending two fruits together to create ‘something amazing’ and will include a brand new TV advert, online (digital and social) and experiential activity. (more…)

  • Tuesday, November 18th, 2014, (9:00 am)

    Cadbury teams with ITV for new Christmas campaign

    Screen shot 2014-11-17 at 19.14.35Keith, Fearne, Paddy, Phillip, Christine and Stephen are hoping to light up ITV, in a series of seasonal TV short films that aim to inject fun and frolics into festive moments

    Two of the nation’s brands, ITV and Cadbury, are delivering a series of Christmas short films starring six of Britain’s most-loved celebrities.

    If you’ve ever pondered what Fearne Cotton, Keith Lemon, Paddy McGuinness, Christine Bleakley, Phillip Schofield and Stephen Mulhern get up to when thrown together at Christmas… then look no further. (more…)

  • Tuesday, November 18th, 2014, (7:09 am)

    Nākd introduces new Christmas Pud bar

    Screen shot 2014-11-17 at 19.10.19Natural Balance Foods is set to tap into the seasonal confectionery market for the first time with a Christmas Pud variant of its £18.9m wholefood brand Nākd.

    With three million extra shoppers buying into seasonal impulse in 2013, resulting in 20% value growth for the category, Nakd identified an opportunity to introduce a healthy alternative to seasonal confectionery.

    Nākd’s Christmas Pud bar offers a guilt-free treat for consumers looking for healthier choice at a time where over-indulgence is far more prevelant. (more…)

  • Monday, November 17th, 2014, (3:20 pm)

    Diageo launches Parrot Bay Spirit Drinks

    Screen shot 2014-11-16 at 14.06.52Diageo is investing further into the lower ABV flavoured spirit drinks category with the launch of new Parrot Bay Spirit Drinks.

    The new range includes three 70cl variants which are best mixed with lemonade or cola.

    Since the launch of their ‘Freeze and Squeeze’ cocktail pouches 18 months ago, Parrot Bay has sold 5 million units in the UK, with 60% of buyers going on to make a repeat purchase. (more…)

  • Monday, November 17th, 2014, (1:09 pm)

    Holland’s adds two new Guinness pies to its range

    Screen shot 2014-11-16 at 14.13.12Holland’s, the UK’s producer of pies and pastries for over 160 years, and  Guinness, have joined forces to bring fans of its original Steak & Guinness Pie, which launched earlier this year, two new Steak & Guinness creations; new Steak & Guinness Pastry Topped Pie and new Steak & Guinness Pudding.

    The craft of Holland’s bakers and year’s of traditional cooking techniques have been used throughout the creation of this range.

    Available to enjoy at home, this range features the finest ingredients – with the taste of Guinness beer. (more…)

  • Monday, November 17th, 2014, (11:10 am)

    Funkin unveils consumer campaign ‘Funkin Fast’

    unnamedCocktail innovator Funkin has launched a new consumer campaign ‘Funkin Fast’ to catapult the business into its next phase of growth.

    The cocktail industry continues to flourish and Funkin is aiming to revolutionise the way it speaks to its consumers with a digital and social campaign that highlights how quick and easy it is to make bartender-quality cocktails at home.

    ‘Funkin Fast,’ created by The Red Brick Road, uses six-second Vines and display advertising to show the three simple steps needed to make cocktails with the strapline, ‘ice in, spirit in, Funkin.’ (more…)

  • Monday, November 17th, 2014, (9:01 am)

    Kinder launches new bite-sized range

    Screen shot 2014-11-16 at 14.00.58Ferrero is expanding its Kinder brand with the introduction of a new range of bite-sized chocolate confectionery suitable for sharing or on-the-go treating.

    With two different sizes and three variants to choose from, the brand is aiming to cater for the growing in-home sharing occasion, as well as on-the-go treating.

    Available from January 2015, the range will include: Kinder Choco-Bons, Kinder Chocolate Mini and Kinder Chocolate with Cereals Mini. (more…)

  • Monday, November 17th, 2014, (7:00 am)

    Birds Eye launches Steamfresh

    Screen shot 2014-11-16 at 13.58.35Food brand Birds Eye is targeting commuters with a London sampling campaign to promote its latest product launch, Steamfresh.

    To promote the 17-strong range and show consumers that side dishes can be as exciting as the main, Birds Eye has reimagined a vegetable stand at Waterloo station.

    Thousands of samples were handed out to members of the public as people headed home from work. (more…)

  • Friday, November 14th, 2014, (3:14 pm)

    Oddbins launches own brand craft beers

    unnamedFollowing the success of Oddbins No 1 and No 2, the company has teamed up with two home-grown breweries to launch its limited edition IPAs: Oddbins No 3 and Oddbins No 4

    Offering further variety to its customer base, the extension of Oddbins’ craft beer range follows the launch of Oddbins No 1 and No 2 earlier this year, which saw sales of locally produced craft beers in Oddbins stores rise by 37 per cent.

    Oddbins has teamed up with Scotland-based Alechemy Brewery, to brew Oddbins No 3 (5% ABV). (more…)

  • Friday, November 14th, 2014, (1:00 pm)

    Primula cheese gets a Christmas makeover

    Screen shot 2014-11-12 at 19.57.46Primula cheese has been given a Christmas makeover by brand design agency, enspire.

    The limited edition range will run over the Christmas period, designed to appeal to the Christmas shopper and increase purchases of the product over the festive period.

    New photography showcases on the tubes, which feature Christmas themed recipes, promoting Primula as being the ideal accompaniment for Christmas parties. (more…)

  • Friday, November 14th, 2014, (11:15 am)

    Warburtons launches Paddington on-pack promotion

    Screen shot 2014-11-12 at 20.14.44Warburtons has unveiled a £2.5 million investment in a major Half & Half on pack cinema ticket promotion tod rive excitement in the bakery aisle and create greater standout in-store.

    The promotion, which is part of Warburtons’ on-going strategic Paddington partnership, offers a child’s Cineworld cinema ticket to see the Paddington movie with any two packs of Warbeartons Half & Half range purchased.

    Warburtons great value family promotion is worth £10 per person and will be running across five million packs of Half & Half. (more…)

  • Friday, November 14th, 2014, (9:03 am)

    TV debut for McVitie’s Victoria biscuit selection

    Screen shot 2014-11-12 at 20.04.35United Biscuits (UB) has announced the Christmas TV debut for its McVitie’s Victoria biscuit selection.

    Appearing on television for the first time in its history this festive season, the campaign will launch on 4th December, bringing the ‘chocolatey cheer’ of the UK’s number one branded assortment to screens across the country.

    An investment of £1m will see the 60-second advert, created by Grey London, target high-profile programming across the three week period leading up to Christmas Day. (more…)

  • Friday, November 14th, 2014, (7:09 am)

    Cathedral City unveils new seasonal packaging

    Screen shot 2014-11-12 at 19.51.56Cathedral City will once again be getting in the festive spirit by rolling out seasonal packaging this Christmas.

    The seasonal design will run across the Cathedral City block range and will also feature on Cathedral City Selections adult snacking packs.

    It will be the fifth year that Cathedral City has featured the festive pack designs, which will appear on shelf from November. (more…)

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