Latest Food & Drink Industry News

  • Monday, July 27th, 2015, (10:10 pm)

    Trebor unveils new pack design

    trebor mintsTrebor, the mint brand, will be unleashing a rejuvenated brand identity that will make its debut on packs this month.

    The contemporary new design aims to provide greater standout for all packs within the range whilst proudly keeping its identity as a minty brand that has been a part of its heritage since 1918.

    The brand’s iconic red star mark has become the heart of the new identity using tonal colours on each pack to enhance the illusion of movement and to reflect the intense and explosive flavours within. (more…)

  • Monday, July 27th, 2015, (3:02 pm)

    Dr Carrie Ruxton runs Post SACN briefing day

    post sacn briefing dayThe final SACN report is out now.

    It is said that the reduction in sugar recommended for our food and drink has to be draconian, and fibre is the new black. No action is not an option.

    So we’ve asked Dr Carrie Ruxton to run a Post SACN briefing day on Wednesday 23rd September. (more…)

  • Monday, July 27th, 2015, (1:10 pm)

    Maryland launches new Peanut Butter Gooeys

    maryland gooeys peanutBurton’s Biscuit Company is expanding its NPD portfolio with the launch of a new Maryland Gooeys variant.

    The latest NPD sees the introduction of a new peanut flavour; a crunchy peanut cookie filled with chocolate goo.

    David Costello, Burton’s Biscuit Company’s Head of Customer Category Management, said:
    (more…)

  • Monday, July 27th, 2015, (11:20 am)

    Yee Kwan launches new flavours for Ice Cream range

    yee kwanYee Kwan continues to extend its range of exotic creams and sorbets with two new flavours launching in Wholefoods Market at the end of this month.

    The Chocolate Miso and Yuzu are characteristically exotic additions to Yee Kwan’s range of ice creams and sorbets which take inspiration from popular Asian ingredients and flavours.

    A relatively new fruit to the UK, yuzu is a citrus fruit native to Japan. (more…)

  • Monday, July 27th, 2015, (11:10 am)

    Heineken extends Strongbow Cloudy Apple into the off-trade

    strongbow cloudy appleStrongbow is extending its new premium cider, Strongbow Cloudy Apple, into the off-trade this August.

    The new variant takes inspiration from the traditional world of cloudy cider, but critically delivers Strongbow’s signature cut-through refreshment with the crisp, rich taste of bittersweet apples from Herefordshire.

    The result is a 4.5% ABV sparkling cloudy cider with a greater depth of flavour and rounded apple taste. (more…)

  • Monday, July 27th, 2015, (9:10 am)

    Ribena unveils new £6m campaign

    ribenaThis month sees the launch of a £6m marketing drive that has been designed to appeal to 16- to 34-year-old Ribena drinkers and carries the strapline “You can’t get any more Ribenary”.

    The campaign includes a new TV advert, outdoor advertising and in-store activation, which will also carry the message, “Taste the Fruitiest, Fruity Flavours” to emphasise the breadth of the portfolio in-store, said marketing director Hanna Norbury.

    The creative focuses on the Ribena 500ml ready-to-drink (RTD) range, with Blackcurrant and Light Blackcurrant variants featuring in the final end-frame. (more…)

  • Monday, July 27th, 2015, (7:00 am)

    Butterkist launches new ‘try for cash’ promotion

    butterkist popcornPopcorn brand Butterkist is to introduce “Try for Cash” promotional packs into the independent trade from 1 August.

    Butterkist’s rugby-inspired promotion will feature a prize fund of £500,000 on more than seven million sharing bags, including best-selling SKUs Toffee, Cinema Sweet, Sweet & Salted, Salted, and Sweet.

    Plain sharing bags carry a recommended retail price of £1.49 and a £1 price-marked pack is also available. There is also a 100g Toffee pack with a £1 price-mark. (more…)

  • Friday, July 24th, 2015, (3:01 pm)

    Firefly unveils new look

    firefly drinksFirefly Juice Drinks is relaunching with a refreshed brand position from the end of June.

    The changes include a redesign, the release of a 400ml on-the-go PET range and improved recipes for its drinks range.

    The new, premium packaging will feature brighter colours, botanical drawings along the side of bottles and a new Firefly logo. (more…)

  • Friday, July 24th, 2015, (1:19 pm)

    Tangerine Confectionery launches biggest ever on-pack promotion

    Dip Dab Sweet Beats PromoTangerine Confectionery is launching its biggest ever on-pack promotion to build an association between its retro brands and music across its core range.

    ‘Sweet Beats’ aims to engage the nation with a host of musical prizes for all age groups and increase sales for retailers with promotional packs in-store from 17th August.
    Running until January 2016 there will be thousands of prizes up for grabs every week during the promotional period. (more…)

  • Friday, July 24th, 2015, (11:10 am)

    Spar updates confectionery range

    spar confectionarySpar has updated its own brand confectionery range with the launch of two new lines, Strawberry Bon Bons and Fruit Chews – both price marked at £1 per 170g sharing bag.

    Other lines in the range have also been improved, including Clotted Cream Fudge, Mint Humbugs and Mint Selection, in a bid to create a higher quality range of products.

    Susan Darbyshire, Spar UK brand director, said: “Our Spar Brand confectionery range continues to be a real success story, with sales two years on from launch growing at 25% year on year. (more…)

  • Friday, July 24th, 2015, (7:10 am)

    Branston announces summer of sampling line-up

    BranstonBranston will be popping up at various picnic occasions this summer, taking its van and sampling squad to treat crowds to a snack.

    Following the success of last year’s National Sandwich Day sampling campaign at Waterloo, Branston is dialling up its sampling investment to over £150,000.

    Running across the country from London to Lincoln until the end of October, Branston will co-sponsor the Luna Cinema Series and will be popping-up at 30 events with the aim of sampling at least 150,000 people. (more…)

  • Friday, July 24th, 2015, (7:02 am)

    Quorn expands Everyday range

    quorn pastaQuorn Foods is adding a selection of new products to its Everyday range.

    Gammon Steaks have been introduced after Quorn recognised a gap in the market for more of consumers’ favourite meals in the frozen category and research highlighted a consumer demand for more centre plate options.

    The product pack, which comes with four meat free gammon steaks, proved popular in early store trials and also appeals to non-vegetarians thanks to its new smoked bacon flavour. (more…)

  • Thursday, July 23rd, 2015, (3:18 pm)

    Mentos partners with Spotify

    mentos spotifyMentos has teamed up with digital music service Spotify to launch Mentos Freshener; a brand new smart app designed to freshen up playlists.

    The digital and social partnership will run for six months and will be supported by competitions and advertising.

    To activate the campaign Mentos will be giving away £1,500 worth of prizes to encourage users to trial the app. (more…)

  • Thursday, July 23rd, 2015, (1:13 pm)

    Prestat’s launches first Organic Collection

    prestat organic rangePrestat’s new box of Fabulous Organic Chocolate Truffles is the first ever organic collection created by the chocolatier.

    The selection of truffles include sweet juicy orange, summer strawberry, heather blessed honey and sea salt caramels – all enrobed in milk and dark chocolate.

    The box – ‘Sunrise at Glastonbury’ – designed by Kitty Arden, captures a bucolic arcadia filled with a host of mythical creatures. (more…)

  • Thursday, July 23rd, 2015, (11:04 am)

    Coca-Cola unveils Rugby World Cup 2015 campaign

    coca cola zeroCoca-Cola is set to launch its Rugby World Cup 2015 campaign next week, giving away up to one million limited edition Coca-Cola rugby balls as it looks to excite the nation ahead of the tournament later this year.

    As official soft drink, water and sport drinks supplier of Rugby World Cup 2015, the campaign will be Coca-Cola’s biggest ever rugby on-pack promotion, giving consumers the chance to win an exclusive Rugby World Cup 2015 Coca-Cola Gilbert replica rugby ball.

    The size four limited-edition rugby balls aim to appeal to a wide range of consumers from beginners to rugby fans, from families to friends, inspiring them to get active this summer. (more…)

  • Thursday, July 23rd, 2015, (9:10 am)

    Kallø launches new Belgian Milk Chocolate Corn Cakes

    kallo milk chocolate corn cakeThis summer, Kallø is offering a new edition to its Corn Cake range with the launch of new Belgian Milk Chocolate Corn Cakes.

    The new Kallø Belgian Milk Chocolate Corn Cakes are suitable for vegetarians and coeliac friendly.

    At only 78 calories per Corn Cake these treats hope to appeal as a guilt free snack. (more…)

  • Thursday, July 23rd, 2015, (9:10 am)

    Butterkist launches on-pack prize giveaway

    Butterkist Sweet & Salted 100g 'RWC' RenderButterkist, the popcorn brand, is launching a ‘Try for Cash’ promotional pack to reinforce its positioning as a sharing snack for enjoying during the upcoming rugby season.

    Butterkist’s rugby inspired ‘Try for Cash’ promotion will feature a prize fund of £500,000 on just over seven million sharing bags, including best-selling SKUs Toffee, Cinema Sweet, Sweet & Salted, Salted and Sweet.

    Sharing bags have an MRRSP of £1.49 whereas price mark packs, and 100g Toffee, are £1. (more…)

  • Wednesday, July 22nd, 2015, (3:11 pm)

    Ten Acre unveils two new popcorn flavours

    popcorn ten acreTen Acre has unveiled two new popcorn flavours to add to their growing repertoire of hand cooked crisps and popcorn.

    Yumsh Snacks – creators of this brand – are introducing Lucia Popperley’s Cappuccino Popcorn and Cousin Penelope’s Strawberry & Cream Popcorn.

    As with all Ten Acre products, they are “Free From Plus”- meaning they are gluten, dairy and MSG free, vegan, halal and kosher – as well as British. (more…)

  • Wednesday, July 22nd, 2015, (1:12 pm)

    Presenter Laura Whitmore fronts Gallo Family Vineyards

    gallo laura whitmoreGallo Family Vineyards has joined forces with TV Presenter and DJ Laura Whitmore, as part a new campaign to support the launch of new Gallo Family Vineyards Spritz.

    The integrated marketing campaign, which kicks off in July, aims to reflect the lively and fruity nature of Spritz, shake up the wine rules and aim to recruit the next generation of wine consumers who want wine but who prefer alcoholic drinks with a fruitier and sweeter taste profile.

    In collaboration with Laura Whitmore, the Gallo Family Vineyards ‘Spritz your Summer’ campaign encourages consumers
    to try Spritz and transform ordinary of locations into the party hotspots. (more…)

  • Wednesday, July 22nd, 2015, (11:15 am)

    What six key trends shape the future convenience landscape?

    fdin seminar logoAs you know the way people buy food nowadays is so very different.

    We have such significant growth in discounters, online, convenience and foodservice.

    And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)

  • Wednesday, July 22nd, 2015, (9:17 am)

    John Smith’s extends ‘Only Ordinary By Name’ campaign

    john smithsJohn Smith’s is launching a new section of its campaign .

    The ale brand has acquired the first ever pint shaped constellation, made up from 100 stars in the night sky, and is giving “ordinary British blokes with extraordinary talents” the chance to own one of them.

    Part of the brand’s Only Ordinary By Name campaign, the John Smith’s Constellation will make stars of ordinary John Smith’s lovers who have previously uncelebrated talents. (more…)

  • Wednesday, July 22nd, 2015, (7:02 am)

    Mondelēz International unveils Halloween 2015 products

    screme eggHalloween confectionery is growing in popularity in the UK and is now worth £26.8 million, making it a huge opportunity for retailers.

    During the season, shoppers are looking for little treats to give to their family in the lead up to the day, favourite brands they trust to deliver great products that families love, and attractive deals to help with the family budget.

     

    Seasonal self-eats are now worth £1.1million. (more…)

  • Tuesday, July 21st, 2015, (3:05 pm)

    Sweet Sally Tea launches in the UK

    Sweet Sally TeaFollowing 18 months of research and development, Sweet Sally is launching its first product – a bottled spiced iced tea to be served over ice, or mixed with a spirit.

    Stockists include venues across London such as The Truscott Arms (Maida Vale), Michelin starred Harwood Arms (Fulham), The Wells (Hampstead), The Stag (Belsize Park) and the Mall Tavern (Notting Hill).

    Founder Nicole said: “Our early adopters are market leaders, with a common shared passion to provide their customers with a complete drinks experience, beyond the traditional fizzy, sugary soft drinks.” (more…)

  • Tuesday, July 21st, 2015, (1:00 pm)

    Kronenbourg 1664 unveils limited edition packaging for summer

    Kronenbourg 1664 New Limited Edition PackagingKronenbourg 1664 is highlighting its Alsace roots this summer with the launch of new limited edition packaging in a range of formats, set to hit the shelves nationwide this month.

    The new design champions the French lager’s provenance and the Strisselpalt hops from Alsace that give Kronenbourg 1664 its  taste, using the tagline ‘Vive les hops d’Alsace’.

    The packaging also highlights the brewing experience behind Kronenbourg 1664, showcasing the brand’s heritage and authenticity at the point of purchase. (more…)

  • Tuesday, July 21st, 2015, (11:18 am)

    Del Monte unveils canned fruit price-marked packs

    del monteDel Monte has announced it is offering price-marked packs across its canned fruit range in the UK for the first time.

    With all products priced at £1, the range includes: Pineapple Slices in Juice; Pineapple Chunks in Juice; Peach Slices in Juice; Peach Slices in Light Syrup; Fruit Cocktail in Juice; and Fruit Cocktail in Syrup.

    Del Monte price-marked packs are available from Fine Food Distributor and Importer, RH Amar. (more…)

  • Tuesday, July 21st, 2015, (9:09 am)

    Qcumber Launches New Flavour Variant

    qcumber with gingerInnovative soft drinks brand Qcumber is adding a new flavour variant to its range – Qcumber with Ginger.

    The new flavour is a blend of natural cucumber with spicy ginger and aims to excite consumers.

    Building on the success of both original Qcumber and the 2014 launch of Qcumber with Mint, the new flavour will be launched next month. (more…)

  • Tuesday, July 21st, 2015, (7:00 am)

    Cadbury launches new Boost Bites

    boost bitesCadbury is bringing one of its brands to the chocolate bags category with the launch of Cadbury Boost Bites.

    Available from 3rd August, Cadbury Boost Bites features bitesize portions of the countline and is designed for sharing with a partner, family or friends for a sweet treat in the evening.

    The Cadbury Boost brand, worth £20m, has been within the chocolate singles market for over 30 years and it will now follow the likes of Cadbury Wispa and Cadbury Twirl, which have been extended into the bitesize category in recent years. (more…)

  • Monday, July 20th, 2015, (3:10 pm)

    Stella Artois Cidre unveils new cans

    stella artois cidreStella Artois has announced the newest additions to its Cidre range, with the launch of premium sleek cans, now available exclusively to the On Trade.
    ­­
    The new format will be available initially for the Cidre Raspberry, Cidre Peach and Cidre Elderflower variants and will provide consumers with a smaller format.

    Speaking of the new sleek cans, Emily Kraftman, Senior Brand Manager at Stella Artois said: (more…)

  • Monday, July 20th, 2015, (1:11 pm)

    Heinz expands infant feeding range with Fruit Pots

    heinz fruit potHeinz has unveiled a new addition is its infant feeding range – ‘Fruit Pots’.

    Made with 100% real fruit, new Heinz Fruit Pots will feature three combinations including: Apple and banana, Apple, banana, and apricot, and Apricot and banana, for children aged 4months+, RRP: £1.75.

    Through consumer research Heinz has found that mums prefer real fruit pot recipes over chocolate alternatives, as they feel reassured that this offers their children a healthier option. (more…)

  • Monday, July 20th, 2015, (11:13 am)

    The Famous Grouse launches new Mellow Gold expression

    famous grouse mellowBlended Scotch whisky The Famous Grouse, distributed by Maxxium UK, has announced a new premium expression, The Famous Grouse Mellow Gold (40% ABV, 70cl), will be added to its core portfolio.

    The Famous Grouse Mellow Gold has been crafted by Master Blender Gordon Motion to deliver a sweeter, mellow flavour.

    The scotch whisky is matured in sherry and bourbon casks to deliver a smooth, well rounded whisky. (more…)

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