Latest Food & Drink Industry News

  • Monday, June 29th, 2015, (3:20 pm)

    Danio yogurt unveils new #HungerCry campaign

    hungercry campaignConsumers will be able to express their hunger in a whole new way in a new campaign from danio.

    The strained yogurt brand is unleashing a #HungerCry campaign across social media, out of home print ads, video on demand and a will include a stunt.

    Designed to target young consumers between 18 and 34, the campaign will hit first on social media with influential viners and Facebookers Arron Crascall, Ben Phillips and Anto Sharp unleashing their individual ‘hunger cries’. (more…)

  • Monday, June 29th, 2015, (1:10 pm)

    Fosters unveils new spirit flavoured beer range

    fosters rocks flavoured beerFoster’s is launching two new spirit flavoured beers – Spiced Rum and Classic Rum – the first flavours in the new ‘Foster’s Rocks’ brand extension, available from August.

    Inspired by 19th Century Australian rum traders from New South Wales, who weathered storms to keep the supply of rum flowing, brand owner Heineken hopes Foster’s Rocks will continue to drive the lager category, making it more popular amongst 18-24 year olds.

    They are available in 440ml cans in packs of four (RRP £4.50) and ten (RRP £11), with the launch supported by a £2m marketing and sampling campaign. (more…)

  • Monday, June 29th, 2015, (11:19 am)

    New scones from Country Choice

    country choice sconesCountry Choice is introducing three new hand crafted baked scones.

    The thaw and serve scones can be defrosted at ambient temperature and on the plate in two to three hours, and have a shelf life of one day unwrapped.

    The three varieties include: (more…)

  • Monday, June 29th, 2015, (9:10 am)

    The Groovy Food Company launches new marinade and dressings range

    The Groovy Food Company launches new marinade and dressings rangeThe Groovy Food Company is launching a new range of marinades and salad dressings.

    The new range is made using The Groovy Food Company’s sweet Agave Nectar, an organically grown natural sweetener from Mexico’s Blue Webber agave plant, and combined with a selection of fresh ingredients.

    With a range of flavours, the marinades and dressings are designed to help add a twist to food without the hassle of chopping all the ingredients. (more…)

  • Monday, June 29th, 2015, (7:00 am)

    Stella Artois unveils Wimbledon Tennis campaign

    stella artois wimbledonStella Artois, the official beer and Cidre of The Championships Wimbledon, has announced a new 360 integrated campaign and an array of ‘Perfect Flight’ experiences celebrating the perspective of Rufus the Hawk, ‘Wimbledon’s Guardian of Perfection.’

    As well as celebrating the campaign through limited edition packaging, available to the off trade, Stella Artois will tell the story of Wimbledon’s aerial guardian through a variety of opportunities.

    Winners can win a virtual flight as Rufus over the hallowed All England Club courts on the world’s first hawk simulator, and enjoying a Google cardboard app that lets you see his unique bird’s eye view. (more…)

  • Friday, June 26th, 2015, (3:30 pm)

    Carlsberg launches alcohol-free beer

    carlsberg alcohol freeCarlsberg UK is continuing its year of innovation by announcing the launch of Carlsberg’s new 0.0% ABV lager.

    Carlsberg 0.0% retains the taste of the brands traditional lager, yet is completely free of alcohol.

    Crafted using the natural ingredients of hops, malt and water, the new 0.0% ABV product is available to the off-trade in a four x 275ml bottle format. (more…)

  • Friday, June 26th, 2015, (1:12 pm)

    Butterkist unveils new Discoveries Popcorn

    butterkist discoveriesButterkist, the popcorn brand, is hoping uncover incremental sales for retailers with the launch of its new taste-intense Discoveries range.

    Butterkist Discoveries has been developed to meet consumer demand for more adventurous flavour fusions.

    The new flavours of Hickory BBQ Pulled Pork and Sweet Chilli & Zesty Lime will join the Salted Caramel flavour. (more…)

  • Friday, June 26th, 2015, (11:00 am)

    Vita Coco Kids gets new packaging

    vita coco kidsVita Coco Kids UK, the children’s variant from Vita Coco 100% Natural Coconut Water, blended with natural fruit flavourings, will this month unveil new packaging.

    The new packaging is aimed at enhancing the quality, value and brand awareness of its classic Apple & Blackcurrant and tropical Mango & Pineapple flavours.

    The new outer pack of the brand’s 180ml four-pack has been developed by creative design studio B&B, to communicate to parents a natural and lower sugar fruit beverage alternative for their children without any compromise on taste. (more…)

  • Friday, June 26th, 2015, (9:17 am)

    Landmark Wholesale unveils summer barbecue promotion

    bbq landmark wholesaleLandmark Wholesale has unveiled its latest ‘All You Need’ promotions, offering deals on best-selling barbecue essentials for a limited period.

    Running from 13 July to 1 August, Landmark Wholesale said member depots are offering discounts on the top 12 bestselling products for a barbecue, including Heinz Tomato Ketchup, Heinz Salad Cream, Carling, Fosters, Pimm’s, Echo Falls and Strongbow.

    Chris Doyle, Landmark Wholesale business development director, said: “These fantastic promotions ensure that retailers can compete locally against the supermarkets and discounters. (more…)

  • Friday, June 26th, 2015, (7:00 am)

    Maoam unveils limited edition Rhuberry flavour

    Maoam ‘Rhuberry’ flavourMaoam is adding a new Rhuberry flavour to its Pinballs range for a limited time only.

    Rhuberry is a new red Pinball that brings sour rhubarb and sweet strawberry together to create a new flavour combination, it also offers the texture and zing found in these treats.

    Nadia Abou-Ragheb, Maoam brand manager, said: “Rhuberry is a great addition to our bags of Pinballs. (more…)

  • Thursday, June 25th, 2015, (3:07 pm)

    Chippa launches gluten and dairy-free condiment range

    chippa gluten freeA market first, Chippa is launching into retail this month and will be the UK’s only gluten and dairy-free condiment range to address the growing appetite for free-from options.

    Chippa is the new brand replacing Tiger Tiger’s range of condiments that are listed in all UK supermarkets.

    Chippa will roll out into Sainsburys first this month and other retailers over the year. (more…)

  • Thursday, June 25th, 2015, (1:00 pm)

    Swizzels unveils new Bubblegum Drumstick

    bubblegum drumstickBritish sweet manufacturer Swizzels has introduced a new Bubblegum Drumstick lolly more than 50 years after launching the original lollies.

    Drumstick lollies launched in 1957 and have become one of Swizzels’ most popular sweets.

    The green logo with yellow and red striped packaging has remained largely unchanged over the decades.

  • Thursday, June 25th, 2015, (11:11 am)

    Grocer Editor Adam Leyland to talk at FDIN seminar

    fdin seminar logoAs you know the way people buy food nowadays is so very different.

    We have such significant growth in discounters, online, convenience and foodservice.

    And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)

  • Thursday, June 25th, 2015, (7:00 am)

    Robinsons launches ’80 Years at Wimbledon’ campaign

    Robinsons '80 years at Wimbledon’ campaignBritvic Soft Drinks has announced plans for a new multi-channel campaign, bringing a taste of Wimbledon to the nation to celebrate their 80 year partnership with Wimbledon.

    Entitled ‘80 Years at Wimbledon’, the campaign encourages the nation to join the celebrations through a combination of ATL ads, limited edition packs, activation, PR, digital and social media and limited edition point-of-sale materials for stockists.

    A new Robinsons TV advert will be rolled out nationwide from 22nd June, featuring a creative that celebrates the heritage of the two brands from a position at Wimbledon reserved only for the umpire and Robinsons Barley Water since 1935. (more…)

  • Wednesday, June 24th, 2015, (3:44 pm)

    Lambrini gets a new look

    lambrini new lookHalewood International, the UK’s independent drinks manufacturer, has revealed a new bottle design and consumer campaign for its flagship Lambrini brand.

    Filtering into stores from the end of June, the entire Lambrini range will feature a new contemporary label design, which represents the first update since 2011.

    Halewood International commissioned consumer research prior to launching the new label, with 78% of Lambrini drinkers and 77% of Lambrini non-drinkers preferring the new design, and commenting that it appeared more modern and fun/exciting. (more…)

  • Wednesday, June 24th, 2015, (1:10 pm)

    Irn-Bru unveils summer on-pack promotion

    Irn-Bru summer on-pack promotionAG Barr aims to drive retailer sales this summer with its biggest ever on-pack promotion for Irn-Bru, giving consumers the opportunity to win an all-expenses-paid trip of a lifetime – to anywhere on the planet.

    Bru-Planet will run throughout July and August, offering two consumers the chance to each win a £20,000 personalised holiday – Any Time, Any Place, Anywhere.

    In addition, thousands of Irn-Bru branded selfie sticks will be up for grabs, with AG Barr estimating one selfie stick will be won every 10 minutes throughout the duration of the promotion. (more…)

  • Wednesday, June 24th, 2015, (11:12 am)

    Walkers adds new Crispy Thins to Sensations range

    walkers sensations crispy thinsWalkers is continuing to expand its portfolio into the savoury snacks market with new Crispy Thins from the Sensations brand.

    The crispy crackers provide a mix of the brand’s crisp flavours in a new baked format, delivering a more premium snacking experience.

    Available from 21st June, the Sensations Crispy Thins range are baked in the oven until golden brown to create a light and crispy texture and then seasoned whilst warm to maximise the ingredient infusions. (more…)

  • Wednesday, June 24th, 2015, (9:10 am)

    Perfectly Clear unveils new range

    Perfectly Clear new rangeBritish flavoured-water brand, Perfectly Clear, is celebrating its 20th year on the market with the launch of a new range of premium, sparkling flavoured waters.

    The Clear Sensation range will be available in a 500ml bottle format and will consist of four flavours: Lemon & Mint, Strawberry & Raspberry, Pomegranate & Blueberry and Apple & Pear.

    The range aims to appeal to the ever-growing number of health-conscious consumers by offering a healthier alternative to regular, carbonated drinks. (more…)

  • Wednesday, June 24th, 2015, (7:00 am)

    Cathedral City launches new Selections Mini Bag

    cathedral city selectionsDairy Crest has announced the launch of the brand new Cathedral City Selections Mini Bag.

    Created specifically for the convenience sector, Cathedral City Selections Mini Bag include five individually wrapped 12g pieces of the branded cheddar including Mature, Extra Mature and Vintage variants.

    The new smaller pack size has been designed as a bespoke solution for top-up shop and on-the-go snacking occasions in Convenience, meeting the increasing demand for adult cheese snacks which has seen growth of 8% YoY. (more…)

  • Tuesday, June 23rd, 2015, (3:30 pm)

    Marmite unveils limited edition summer spread

    marmite summer of hateMarmite, the British brand from Unilever UK, is rolling out a limited edition summer spread, available to retailers from July – September while stocks last.

    Made with 100% lager yeast for a lighter summery blend, the new limited edition variant is a more delicately flavoured adaptation of the traditional recipe.

    In keeping with Marmite’s opinion splitting ways, the new summer flavour will come in two illustrated ‘Summer of Love’ and ‘Summer of Hate’ jars, taking design inspiration from Woodstock and the summer of love in 1967. (more…)

  • Tuesday, June 23rd, 2015, (1:10 pm)

    Mars launches new Galaxy Duet bars

    Mars launches new Galaxy Duet barsMars Chocolate UK has unveiled its brand-new sub-brand Galaxy Duet, a new permanent addition to the Galaxy family.

    Two Galaxy Duet variants will bring the combinations, Cookies and Cream, and Caramel and Shortcake, to the chocolate category in a brand new format.

    The Duet bar has two flavour combinations, both wrapped in Galaxy chocolate, giving consumers the freedom to experiment and create their own taste sensation. (more…)

  • Tuesday, June 23rd, 2015, (11:00 am)

    Seminar: Product Innovation in an Omnichannel World

    fdin seminar logoAs you know the way people buy food nowadays is so very different.

    We have such significant growth in discounters, online, convenience and foodservice.

    And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)

  • Tuesday, June 23rd, 2015, (9:17 am)

    Cawston Press launches new flavours

    cawston press elderflower, ginger beerCawston Press has launched two new soft drink flavours in time for summer 2015.

    Elderflower Lemonade and Ginger Beer are the latest launches from the soft drinks company and aim to satisfy the increasing demand for discernible, non-alcoholic drinks for grown-ups that aren’t full of artificial flavours, colourings or preservatives.

    Each variant has been crafted by Micah Carr-Hill, Cawston’s Master Blender, and use fresh ingredients blended together with sparkling water and Cawston’s trademark pressed apple juice. (more…)

  • Tuesday, June 23rd, 2015, (7:01 am)

    Chambord ‘Because No Reason’ campaign returns

    chambordChambord, the French black raspberry liqueur from Bacardi Brown-Forman Brands, is driving awareness amongst its core female target audience this summer with the return of its ‘Because No Reason’ advertising campaign.

    Capitalising on the continued growth of the sparkling wine category, two Chambord adverts from the ‘Because No Reason’ campaign which first aired last summer will be returning to TV screens in July and August.

    Entitled ‘Flamingo’ and ‘Trumpet’, the adverts will be aired on TV and across digital platforms, hoping to make Chambord front of mind amongst the target female audience throughout the summer trading period. (more…)

  • Monday, June 22nd, 2015, (8:20 pm)

    Would you like to work for the FDIN?

    Food & Drink Innovation Network seminars and conferences in LondonThe FDIN is seeking a Business Development Manager / Sales Partner with at least five years ‘land and expand’ experience in B2B sales.

    The Food and Drink Innovation Network – an independent professional association – is relaunching in September and is looking for someone to be responsible for sales in a brand new business unit.

    We are going to be supplying the same blue chip companies such as Mars, Nestle, Innocent, PepsiCo and Waitrose – who we have worked with for over a decade. (more…)

  • Monday, June 22nd, 2015, (3:34 pm)

    Waitrose launches ‘Pick Your Own Offers’ promotion

    waitrose pick your own offersWaitrose has announced a new ‘Pick Your Own Offers’ promotion, offering loyalty card holders 20% off ten products of their choice from a list of nearly 1000 of its most popular branded and own-brand products.

    Waitrose said customer selections remain fixed for a set period, with initial selections staying in place in place until the end of summer.

    Waitrose managing director Mark Price said: “This is a ground-breaking move giving customers the power to choose the offers they want. (more…)

  • Monday, June 22nd, 2015, (1:12 pm)

    Prestat unveils new Yuzu Sake Truffles

    prestat yuzu truffelsPrestat’s new Yuzu Sake Truffles are a new addition to the chocolate brand’s selection.

    The dark chocolate locks in the exotic, oriental flavours of citrus bursting yuzu splashed with sake to create a truffle with a fresh zing.

    The new Yuzu Sake Truffles are on sale now with an RRP of  £12 (more…)

  • Monday, June 22nd, 2015, (11:17 am)

    Southern Comfort unveils new ‘Whatever’s Comfortable’ advert

    Southern Comfort Comfortable’ advertSouthern Comfort, from Bacardi Brown-Forman Brands, is encouraging the nation to embrace ‘Whatever’s Comfortable’ again with a new advert airing for the first time in the UK this June in cinemas.

    The new advert is the latest installment in the brand’s ‘Whatever’s Comfortable’ campaign, which first launched in 2012 to widespread acclaim.

    The next phase of the campaign, which aims to further build brand affinity amongst the 18-24 year old target audience, includes three versions of the creative. (more…)

  • Monday, June 22nd, 2015, (9:12 am)

    Weetabix launches new high protein range

    weetabix proteinBreakfast brand Weetabix is launching a new product range to appeal to consumers looking to increase their protein consumption.

    With the protein trend fast becoming a mainstream opportunity, Weetabix Protein Crunch has been developed to satisfy consumer demand for a high protein breakfast cereal.

    With 31 per cent of consumers looking to increase protein in their diet, a serving of Weetabix Protein Crunch with milk provides 20% of an adult’s reference intake of protein. (more…)

  • Monday, June 22nd, 2015, (7:07 am)

    KP Snacks unveils new look for McCoy’s

    KP Snacks unveil crisp new look for McCoy’sKP Snacks has revealed a new design for their ridged crisp brand, McCoy’s – the first major rebrand in years.

    Set to hit the shelves this summer, the new look and feel aims to target the ‘modern man’, enhance shelf stand-out and increase sales of the iconic snack range

    Coley Porter Bell was tasked to create a design that builds upon the brand’s heritage and popularity to generate a bold, dynamic and lively-looking pack design, with the McCoy’s logo being recrafted into a cleaner, more cutting edge style. (more…)

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