Latest Food & Drink Industry News

  • Thursday, October 30th, 2014, (1:15 pm)

    Starbucks and Costa Coffee lead the way for food and drink brands on social media

    Screen shot 2014-10-28 at 20.56.01Coffee chain giants Starbucks and Costa Coffee are leading the way when it comes to engaging with UK social media users, according to the latest Food and Beverage Social Media Benchmark from eDigitalResearch.

    Measuring the number of ‘likes’ on UK based social media pages the coffee giants come out on top, each attracting over one million followers and moving them up to the top of the league table.

    However, the benchmark also measured the reach of some global brand pages. (more…)

  • Thursday, October 30th, 2014, (11:10 am)


    fdin_logo_smallish1-299x300Our annual ‘foodie’ conference is happening on Tuesday 11th November in Bloomsbury, Central London, and it’s called Food & Drink Trends 2015 and beyond.

    This year we’re totally thrilled to have Michael Whiteman as our chair. Michael is worshipped as one of the big food gurus of our time.

    He has a massive career span and there ain’t much he don’t know about food & drink trends. (more…)

  • Thursday, October 30th, 2014, (7:11 am)

    WKD unveils Christmas 2014 campaign

    Screen shot 2014-10-28 at 20.35.28SHS Drinks is focusing on Christmas and supporting WKD with a selection of case deals to encourage outlets to stock up and maximise profits.

    SHS Drinks will be providing a range of witty POS items to highlight WKD’s festive offers.

    Humorous sprout-themed posters, wobblers, and shelf-strips aim to raise smiles, while special door notices will have spaces to communicate a store’s all-important Christmas opening hours. (more…)

  • Wednesday, October 29th, 2014, (3:12 pm)

    KFC launches new TV campaign for Brownie Bucket

    Screen shot 2014-10-27 at 19.12.59KFC has launched a new TV campaign, created by BBH London, to drive awareness of the new Colonel’s Brownie Bucket.

    The campaign aims to bring more families into KFC for dinner during the week and weekend.

    The TV advert, ‘Fans’, shows how even the most opposite of family members can come together and find common ground through sharing KFC. (more…)

  • Wednesday, October 29th, 2014, (1:03 pm)

    Pulled Pork in a Sticky BBQ Sauce crowned Walkers Do Us A Flavour champion

    Screen shot 2014-10-27 at 19.03.58Walkers has announced Pulled Pork in a Sticky BBQ Sauce is the winning flavour of its ‘Do Us A Flavour’ campaign.

    After a three months Paul Rothwell, from Westcliff-On-Sea, Essex bagged the £1million prize.

    Pulled Pork in a Sticky BBQ Sauce was the favourite among the Great British public, receiving a total 26% of the votes cast. (more…)

  • Wednesday, October 29th, 2014, (11:10 am)

    Heinz unveils new gluten free social media campaign

    Screen shot 2014-10-27 at 18.58.13Heinz’s Gluten Free social media campaign launches this month, providing simple, easy-to-make video recipes using Heinz’s range of gluten free pasta and sauces.

    The Heinz ‘Deliciously Gluten Free’ range offers Coeliac and Gluten Intolerance sufferers the chance to enjoy some of their favourite pasta dishes – without having to compromise on taste.

    Research by Heinz found a frustration amongst Coeliac and Gluten Intolerance sufferers who found that Gluten Free recipes tend to feel complicated or inaccessible. (more…)

  • Wednesday, October 29th, 2014, (9:18 am)

    KP Nuts unveils new price mark packs

    Screen shot 2014-10-27 at 18.14.41KP Nuts is launching a selection of £1 price-marked packs (PMPs) across its best-selling flavours to help retailers drive incremental retail sales value in the Nuts category.

    Available exclusively to convenience and independent retailers, the new KP Nuts £1 PMP handy packs will be available in cases of 12 across the brand’s best-selling variants – Original, Dry Roasted, Spicy Chilli and Salt & Vinegar.

    Retailers can also take advantage of special deals that are being offered through key wholesale accounts, including a ‘2 for £11’ case promotion. (more…)

  • Wednesday, October 29th, 2014, (9:11 am)

    SPAR unveils Halloween 2014 range

    Screen shot 2014-10-27 at 18.49.24SPAR UK is getting into the Halloween ‘spirit’ this year with its range of Trick or Treat confectionery.

    Meanwhile, SPAR has a large range of products for Bonfire Night, such as SPAR’s farm assured 100% British pork sausages, offered at a price of two packs for £5.

    Susan Darbyshire, SPAR UK Brand Director, said: “Halloween is a great impulse sales opportunity for convenience stores, so we want our retailers, to make the most of the festivities with a great range of products and some fun in-store displays.” (more…)

  • Wednesday, October 29th, 2014, (9:00 am)

    New Pyramid Power range from Newby Teas

    Screen shot 2014-10-28 at 20.42.59Served in many of the World’s prestigious hotels – such as Gleneagles, The Goring and Burj al Arab – London-based Newby teas’ new silken pyramid range can now be enjoyed at home and is available at Waitrose nationwide.

    Specialists in first and second flush teas, all twelve of the teas in Newby’s silken pyramid range are adorned with a different antique teapot from the company’s unique collection.

    Each pack of 15 individual, biodegradable silken pyramids, is sealed in triple-layer alu-foil for freshness and carries specific brewing instructions and a short history of the tea or tisane. (more…)

  • Wednesday, October 29th, 2014, (7:00 am)

    YAZOO launches new oat smoothie range

    unnamedIn contrast to the fruit-based options that dominate smoothie choices, YAZOO’s new Yogurt Smoothie is a blend of three ingredients: yogurt, fruit and oats.

    A dairy based smoothie, it is a natural source of nutrients including vitamin B2, calcium and protein.

    All ingredients – even the oats – are finely blended so that the product is completely smooth. (more…)

  • Tuesday, October 28th, 2014, (3:28 pm)

    Fox’s Biscuits introduces price marked pack range

    Screen shot 2014-10-27 at 18.37.54Fox’s Biscuits has announced a new price-marked pack (PMP) initiative across a range of its best-selling lines to optimise shelf stand-out and mobilise sales within the convenience sector.

    The launch follows on from the recent announcement of a £10m master brand re-launch campaign which aims to capture the hearts and minds of biscuit lovers everywhere by guaranteeing ‘More Yum Per Crumb’.

    Alastair Johns, senior brand manager at Fox’s said: “More Yum Per Crumb is about delivering a truly holistic biscuit eating experience in terms of adding more generous ingredients resulting in delicious taste and above all fun. (more…)

  • Tuesday, October 28th, 2014, (1:11 pm)

    Soreen unveils Halloween loafs

    Screen shot 2014-10-27 at 18.28.49Soreen has conjured up some new products for Halloween this year with the launch of two new Lunchbox Loaf flavours in its limited edition ‘Scream’ range: Chocolate and Toffee Apple.

    Toffee Apple Scream is a toffee and apple malt loaf with the same squidgy Soreen texture, but with added gooeyness from toffee pieces.

    Chocolate Scream is a chocolatey twist on the malt loaf, loaded with chocolate chips. (more…)

  • Tuesday, October 28th, 2014, (11:12 am)

    Smint to showcase ‘Design our Cover’ entries

    Screen shot 2014-10-27 at 18.21.27Smint will be showcasing the very best of design talent when it holds the World’s Tiniest Exhibition at The Deck, a rooftop events venue situated on the roof of the National Theatre on November 15th.

    For one night only, the top 25 short-listed entrants in Smint’s ‘Design our Cover’ competition will see their designs on show to industry professionals, journalists, judges and retail buyers.

    The top three entrants not only win a cash prize but will also have the chance to see their design in shops across the UK. (more…)

  • Tuesday, October 28th, 2014, (7:09 am)

    Richmond unveils limited edition Halloween packs

    Screen shot 2014-10-27 at 18.09.47Richmond has unveiled new packaging this Halloween with the launch of limited edition seasonal themed packs of sausages.

    The standout packaging features Halloween bats and pumpkins, and is designed to capture consumers’ attention during a key trading period.

    Available now, Kerry Foods, the experts in chilled, said it had launched the packs in response to insights that showed shoppers liked interactive packs around key events such as Halloween. (more…)

  • Monday, October 27th, 2014, (3:27 pm)

    Chewits launches Vampire Fangs for Halloween

    Screen shot 2014-10-26 at 19.27.25Chewits is launching Vampire Fangs sweets into stores this Halloween.

    Each bag of fruit flavour jelly sweets are designed for Halloween parties or sharing with friends and family.

    Chewits trade marketing manager Bev Seymour said: “Halloween is one of the biggest occasions of the year in Confectionary, valued at £40m in value sales in 2013 and achieving strong year-on-year growth. (more…)

  • Monday, October 27th, 2014, (1:11 pm)

    Jack Daniel’s unveils limited edition Winter Wonder Punch

    Screen shot 2014-10-26 at 19.21.41Following a successful first year in limited distribution last year with value sales totaling over £1m, Jack Daniel’s, part of Bacardi Brown Forman-Brands, will be making its festive apple whiskey punch available to all grocery and managed convenience outlets from October onwards.

    Winter Jack is a blend of festive spices infused with apples and Jack Daniel’s Old No.7 Tennessee Whiskey.

    The recipe is a Tennessee tradition that has been passed down through generations of the Jack Daniel’s family; from Mr Jack himself, to his great grand-niece, Ms Lynne Tolley, one of the brand’s most respected whiskey tasters. (more…)

  • Monday, October 27th, 2014, (11:07 am)


    fdin_logo_smallish1-299x300As you know The Provision Of Food Information To Consumers legislation is nearly upon us and while a lot of branded and manufacturer products on the shelves now comply, we are seeing some important enforcement actions under the Regulation on Nutrition and Health Claims.

    So just to be sure we’re all singing off the same hymn sheet, we’re running a briefing day called Marketing Food & Drink in The New Regulatory Environment.

    It’s on Wednesday 10th December 2014 in central London at The Holiday Inn, Coram Street, London WC1. (more…)

  • Monday, October 27th, 2014, (9:11 am)

    Tyrrells launches ‘Merry Crisp-mas’ crisps

    Screen shot 2014-10-26 at 19.17.15Tyrrells, the English snack brand, is celebrating the festive season with the launch of Merry Crisp-mas Crisps.

    Made from red and white potatoes, these crisps are hand cooked at Tyrrells Court Farm.

    Packs will be available for a limited time in independent retailers nationwide from 1st November with a RRP of £2.19 for a sharing- sized 125g bag. (more…)

  • Monday, October 27th, 2014, (7:00 am)

    Cathedral City launches British Cheese Variety pack

    Screen shot 2014-10-26 at 19.11.49Cathedral City has launched a new British Cheese Variety pack – an expansion of its cheese snacking brand, Cathedral City Selections.

    The new pack will include four individually wrapped pieces of Red Leicester and Double Gloucester cheeses, as well as six pieces of Cathedral City Mature.

    The launch takes the Cathedral City brand beyond Cheddar for the first time, with the addition of two British cheese favourites: Red Leicester is the most popular regional cheese with 67% value share, bought by more than one in four UK households, while Double Gloucester holds 17% share and is enjoyed by almost one in five households. (more…)

  • Friday, October 24th, 2014, (3:30 pm)

    Pukka Herbs launches four new tea flavours

    Screen shot 2014-10-21 at 21.02.31Pukka Herbs, the organic herb specialist, is launching a new range of herbal teas comprising of four blends: Wild Apple & Cinnamon with Ginger; Womankind; Detox with Lemon and Chamomile Vanilla & Manuka Honey.

    Packed full of herbs, Pukka’s teas boast organic ingredients that are all Soil Association certified. (more…)

  • Friday, October 24th, 2014, (1:01 pm)

    Carte D’Or launches new Carte D’Or Logs

    Screen shot 2014-10-21 at 21.01.02Carte D’Or, the premium dessert ice cream brand, is expanding its luxury dessert range with two new winter themed desserts – available to retailers from October 2014.

    The Carte D’Or Logs, available in Vanilla Pecan Caramel and Raspberry Vanilla flavours, combine ice cream on a crunchy biscuit base with a chocolate coating to offer consumers a festive sharing option.

    Jenny King, brand manager for Carte D’Or at Unilever UK, said: (more…)

  • Friday, October 24th, 2014, (11:00 am)

    Hellmann’s unveils limited-edition Christmas packaging

    Screen shot 2014-10-21 at 20.57.24Hellmann’s, the  mayonnaise brand from Unilever UK, is launching a special-edition jar for the Christmas season, available to retailers from October 2014.

    Aiming to grow the £148 million Mayonnaise market by encouraging consumers to replenish their stocks in the run up to Christmas, the limited-edition Real Mayonnaise jar features Hellmann’s signature blue ribbon alongside Christmas cues on pack, including a season’s greetings card, snowflakes and the words ‘Ho Ho Ho’ in place of the Hellmann’s logo.

    All the new cues aim to emphasise the product’s relevance to eating occasions during the festive season. (more…)

  • Friday, October 24th, 2014, (9:10 am)

    FRijj unveils new packaging

    Screen shot 2014-10-21 at 20.50.54FRijj, the flavoured milk brand from Dairy Crest, will undergo a packaging refresh and logo reinvigoration across its core range of 471ml packs this October.

    The new, contemporary design aims to better reflect the FRijj brand identity of ‘full-on fun and enjoyment’ and will increase consumer appeal, resonating with shoppers at point of purchase.

    The range will also showcase new product names including ‘Full-on Fudge Brownie’, ‘Choc-a Chocolate’ and ‘Mucho Cookie Dough’, creating individual personalities for each flavour variant that will be brought to life by the brand over the course of 2015. (more…)

  • Friday, October 24th, 2014, (7:11 am)

    Secret Gardens launches new pomegranate dressing

    Screen shot 2014-10-21 at 20.45.34Tastes of the Mediterranean hit UK shores this month in the form of Pomegranate Essence by Secret Gardens.

    Originating in Turkey, the fruity dressing has summer bottled and offers British palettes the chance to enjoy the flavours of pomegranates, handpicked from the Antakya region.

    Designed for marinades, salads, sauces, dipping and even as a health supplement, the 100% pure pomegranate recipe hopes to appeal to a range of consumers. (more…)

  • Thursday, October 23rd, 2014, (3:46 pm)

    Cuisine de France re-launches its range

    Screen shot 2014-10-20 at 21.48.14Bake-off supplier Cuisine de France has re-launched its range to provide independent retailers with an “artisan” bakery proposition.

    The initiative includes a range of new and exclusive products, classic new product names and a fresh new look to all Cuisine de France packaging – all intended to enable convenience outlets to promote a boulangerie feel in-store..

    The range includes French bread, viennoiserie, sweet treats, rolls and a selection of speciality breads, aimed at meeting the growth in consumer demand for artisan flavours and textures in the convenience channel. (more…)

  • Thursday, October 23rd, 2014, (3:26 pm)

    The Saucy Fish Co. unveils new magazine style website

    Screen shot 2014-10-20 at 21.25.56The Saucy Fish Co., the chilled fish brand ,has unveiled its new website,, designed and built by full service digital and marketing, technology and commerce consultancy Amaze.

    In its mission to make fish more enjoyable for everyone, the FMCG brand is adopting the same approach to its website as it did to its arrival in supermarket fish aisles, with a site which combines a lifestyle approach to content with intuitive navigation.

    Built to be fully responsive across mobile and tablet devices, the site merges all of The Saucy Fish Co.’s digital assets into a single destination. (more…)

  • Thursday, October 23rd, 2014, (1:00 pm)

    Waitrose trials click and collect lockers

    Screen shot 2014-10-20 at 21.44.27Waitrose has announced it is now trialling its automated, temperature-controlled lockers for online grocery orders in third party locations, first announced last year.

    Online grocery orders are stored in ambient, chilled and frozen temperature-controlled lockers which can be refilled several times in a day.

    Customers placing orders will be sent a text message containing a PIN which will release the locker and allow the order to be collected. (more…)

  • Thursday, October 23rd, 2014, (11:11 am)


    fdin_logo_smallish1-299x300Our annual ‘foodie’ conference is happening on Tuesday 11th November in Bloomsbury, Central London, and it’s called Food & Drink Trends 2015 and beyond.

    This year we’re totally thrilled to have Michael Whiteman as our chair. Michael is worshipped as one of the big food gurus of our time.

    He has a massive career span and there ain’t much he don’t know about food & drink trends. (more…)

  • Thursday, October 23rd, 2014, (9:10 am)

    Gressingham launches ‘Indulgent Experiences’ competition

    Screen shot 2014-10-20 at 21.39.12Gressingham Duck, has partnered with Hand Picked Hotels to launch its largest on pack promotion ‘Indulgent Experiences’.

    The ‘indulgent experiences’ competition will run for over three months from the 20th October 2014 till 31st January 2015 and will be on 500,000 packs of Gressingham fresh duck products.

    The promotional sticker directs consumers to the Gressingham website address to enter. (more…)

  • Thursday, October 23rd, 2014, (7:01 am)

    Pernod Ricard unveils new marketing campaigns

    Screen shot 2014-10-20 at 21.36.01Pernod Ricard UK is putting investment behind three of its brands this October, to drive demand amongst consumers and growth for its customers.

    Each of the campaigns offer something different and bespoke, from creating a digital community to celebrate craftsmanship, to calling on Hollywood’s finest to launch a search for social entrepreneurs.

    The new Jameson campaign focuses on combining the brand’s passion for craftsmanship, with the art of Irish storytelling and the spirit of inclusiveness. (more…)

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