Latest Food & Drink Industry News

  • Friday, April 17th, 2015, (3:20 pm)

    Maoam launches Sour Stripes

    Screen shot 2015-04-17 at 08.20.17Maoam Stripes are getting extra bite with the national roll out of Sour Stripes, a new addition to the Maoam range.

    The fruity chew brand, which increased its market share by 17.7% during 2014, has combined the popularity of its flagship product Maoam Stripes with the trend for sour treats, which have seen growth of more than 26% in the last two years.

    Nadia Abou-Ragheb, Maoam brand manager, said: “Our standard Stripes are performing really well, they make up almost a quarter of our sales volume and are experiencing growth ahead of the market. (more…)

  • Friday, April 17th, 2015, (1:10 pm)

    Atkins expands range with new Cookie range

    atkins cookies

    The new Atkins Nutritional Approach has launched its low carb, low sugar Endulge Chocolate Cookies, Digestive Cookies and the Advantage Cookies and Cream bar into 800 UK stores later this month.

    The new range will also be available to buy online at

    Offering dieters ‘elevenses’ or afternoon snack options ahead of the summer diet season, the low carb, low sugar content in the products means they can be enjoyed during all phases of the New Atkins Nutritional Approach. (more…)

  • Friday, April 17th, 2015, (11:10 am)

    Maynards unveils new Celebrate Like Royalty promotion

    unnamed-1Maynards is offering consumers the chance to Celebrate Like Royalty this summer with banqueting prizes to be won through new promotional packs.

    Launching on 4th May, the Celebrate Like Royalty promotion will give consumers the chance to win a banquet on a private jet, worth £20,000, or one of 250 banquets in locations including Lookout Lodge at Whipsnade Zoo, the On Top of the World restaurant in Las Vegas or the underwater Al Mahara restaurant in Dubai, UAE.

    After revealing the code behind the promotional sticker and typing it into, consumers will enter a game to search for a crown on the jelly map to find the Maynards Crown for the chance to win a banquet worth £7,500 or a discount voucher for Maynards packs. (more…)

  • Friday, April 17th, 2015, (9:06 am)

    Mrs Crimble’s launches new gluten free cereal bars

    Screen shot 2015-04-17 at 08.08.59Britain’s gluten free bakery brand, Mrs Crimble’s, has created a new range of Cereal Bars, available in three flavours – Cherries & Berries, Sultana & Apricot and Banana.

    The bars form part of a new family of gluten free products called Gluten Free…and Good For Me which are calorie counted and designed to provide a convenient, great tasting and sustaining snack on the go.

    With no artificial additives, 150 calories or less and lots of fruit and oats, fibre and honey, the Cereal Bars are baked, rather than pressed. (more…)

  • Friday, April 17th, 2015, (7:10 am)

    New flavours from Cawston Press

    Screen shot 2015-04-15 at 20.46.06Cawston Press is adding new flavours to its 330ml canned range.

    Elderflower Lemonade and Ginger Beer join Cloudy Apple and Rhubarb in the firm’s line-up of adult-oriented sparkling drinks.

    Cawston’s move into adult soft drinks is the next stage of a long-term investment by the brand’s owners, which has seen sales triple in the past three years. (more…)

  • Thursday, April 16th, 2015, (3:19 pm)

    Cheestrings launches new Strong variant

    Screen shot 2015-04-15 at 21.21.31Kerry Foods is continuing to extend the appeal of its kids’ cheese snacking brand, Cheestrings, with a stronger flavoured, mature offering aimed at older kids.

    Cheestrings Strong expands the brand’s range of kids cheese snacks to appeal to children (aged nine and over) and introduces mums with older children to the category.

    Tom Willock, kids dairy snacks marketing manager at Kerry Foods, said: (more…)

  • Thursday, April 16th, 2015, (1:12 pm)

    Skittles unveils new bottle pack format

    Screen shot 2015-04-15 at 20.39.03Skittles is launching a new bottle format as it taps into the consumer demand for confectionery products to enjoy on the go.

    Worth over £40 million, Skittles is currently growing four times faster than the sugar confectionery category and this new pack format aims to help drive category growth and sales following its launch in May.

    The red container is designed to stand out on shelf, with an easy to open resealable lid to ensure people can enjoy Skittles when on the move. (more…)

  • Thursday, April 16th, 2015, (11:12 am)


    fdin_logo_smallish1-299x300In May we’re talking hosting a highly interactive and thought provoking professional development event.

    It’s called Creating High Performance Innovation Teams.

    It’s not so much a seminar, more of an immersive learning experience. And, of course, when you come, you will get CPD accreditation for it. (more…)

  • Thursday, April 16th, 2015, (9:10 am)

    Colman’s launches £1 million investment to support Meal Kits

    Screen shot 2015-04-15 at 21.17.41Colman’s, the British brand from Unilever UK, launched a new meal solution; Colman’s Meal Kits, in January and is now supporting the range with a £1 million multimedia marketing investment.

    The brand kicked off activity this week with a TV advert, airing until 31st May.

    Building upon recent Colman’s campaigns, the advert places the brand at the centre of contemporary British life, while helping Brits overcome their reserve via meals that ‘say it all’. (more…)

  • Thursday, April 16th, 2015, (7:00 am)

    Chupa Chups launches new Air Heads

    Screen shot 2015-04-15 at 20.34.02Confectionery manufacturer Perfetti Van Melle is introducing a new addition to its Chupa Chups range – Airheads – the new chewy, fruit flavoured candies.

    Following a successful launch in the US, Airheads will be available in the UK from April.

    The bite sized candies come packaged in a brightly coloured aluminium foil packet and aims to appeal to adults, teenagers and children alike. (more…)

  • Wednesday, April 15th, 2015, (3:30 pm)

    Yazoo unveils new PET bottles

    Screen shot 2015-04-13 at 20.57.09Flavoured milk brand Yazoo has unveiled new bottles that are even better for the environment – and feature a new ergonomic design.

    They are made of a PET plastic that includes 20% recycled material, rather than the HDPE plastic used in the current bottles.

    What’s more, they eliminate the need for an aluminium foil lid. (more…)

  • Wednesday, April 15th, 2015, (3:10 pm)

    KP Snacks launches Space Raiders Beef Grab Bags

    Screen shot 2015-04-08 at 20.39.14KP Snacks is launching a ‘grab bag’ for its Space Raiders snacks.

    Available from April, the new bigger pack format offers consumers even more of the Beef flavoured Space Raiders at an price point of 55p RRP.

    As the fastest selling handy-pack snack on the market and worth £7.3m in retail sales value annually, the new Space Raiders Beef Grab Bag hopes to appeal to consumers who want a bigger, more fulfilling portion. (more…)

  • Wednesday, April 15th, 2015, (1:10 pm)

    Adnams unveils new look for Copper House Gin

    unnamed-1Adnams, the Suffolk-based brewer and distiller, has revealed a new and updated bottle design for its Copper House Gin.

    The gin, which was awarded the Gin Trophy at the 2013 International Wine and Spirit Competition (IWSC), is the first spirit to receive a make over since the Adnams began distilling less than five years ago.

    Since opening its Copper House Distillery in November 2010, the Copper House range of spirits, which includes Adnams’ award-winning gin and Barley Vodka, has been central to the distiller’s wider selection of spirits. (more…)

  • Wednesday, April 15th, 2015, (11:10 am)

    Swizzels unveils new packaging

    unnamedBritish sweet manufacturer, Swizzels has transformed the packaging of its bestselling Loadsa share bag range.

    The redesign of the £1 price-marked packaging has been implemented to help products continue to stand out on shelf and appeal to consumers of all ages.

    Over a million £1 price-marked Loadsa bags were sold in 2014, and the brand continues to see strong (+20%) year on year growth. (more…)

  • Wednesday, April 15th, 2015, (9:10 am)

    Highland Spring unveils new summer campaign

    Screen shot 2015-04-13 at 20.55.37Highland Spring has invested £1.6m in a new integrated marketing and sponsorship campaign designed to help families get active and enjoy tennis.

    Building on the brand’s ‘Full of the Joys’ positioning and its role as the official bottled water of the Lawn Tennis Association (LTA), the Highland Spring ‘Everyone For Tennis’ campaign rolls out this April with a new TV campaign.

    It features a cast of children, bored of being stuck indoors, transported outside into the parks where they can get active and enjoy tennis. (more…)

  • Wednesday, April 15th, 2015, (7:00 am)

    Ritz launches new Ritz Crisp & Thin range

    Screen shot 2015-04-13 at 20.46.29Ritz, the savoury biscuit brand, is launching a new product Ritz Crisp & Thin, aimed at the growing demand for savoury snacks in the UK.

    Ritz, which is currently worth £19million in the UK , growing at +33% value YOY , is aiming to shake up the snacks aisle from mid May with a baked and light potato snack – ‘Ritz Crisp & Thin’.

    The new product has been developed and produced by Mondelēz International, which has a proven track record in bringing new consumers and growth to categories through consumer understanding and focused investment in innovative NPD. (more…)

  • Tuesday, April 14th, 2015, (3:25 pm)

    Walkers Shortbread unveils new Scottish Biscuits range

    Screen shot 2015-04-13 at 08.25.37Expanding on its product portfolio, Walkers Shortbread is launching a new range of Scottish Biscuits.

    The new selection of traditional Scottish Biscuits are a representation of the longstanding baking heritage accustomed to Walkers Shortbread.

    Made entirely with British wheat and available in nine different variants, the flavours combine old fashion favourites with new exotic tastes which to tap into the continued popularity of this anytime snack favourite. (more…)

  • Tuesday, April 14th, 2015, (1:10 pm)

    Crosse & Blackwell 4Kids Meatballs launches new holiday campaign

    Screen shot 2015-04-13 at 08.30.07Crosse & Blackwell 4Kids Meatballs, which feature characters from Scooby-Doo, is set to partner with Butlin’s to launch a new on-pack promotion to further enhance its growth within the category.

    The promotion will give shoppers the chance to win one of two family breaks to a Butlin’s resort of their choice and the chance to see Butlin’s famed Scooby-Doo stage show.

    Every pack will also contain a unique code which will give the consumers an extra £20 off selected Butlin’s holidays. (more…)

  • Tuesday, April 14th, 2015, (11:09 am)


    fdin_logo_smallish1-299x300In May we’re talking hosting a highly interactive and thought provoking professional development event.

    It’s called Creating High Performance Innovation Teams.

    It’s not so much a seminar, more of an immersive learning experience. And, of course, when you come, you will get CPD accreditation for it. (more…)

  • Tuesday, April 14th, 2015, (9:10 am)

    Hardys launches two new regional William Hardy wines

    Screen shot 2015-04-13 at 08.22.58Hardys has announced the launch of two new regional William Hardy wines.

    The new packaging incorporates new and UK exclusive labelling techniques, which aims to make the product look notably premium and the wines have been upgraded from South Australia appellation to Limestone Coast for the Chardonnay and Langhorne Creek for the Shiraz.

    Commenting on the wines, marketing director, Amy White said: “With the William Hardy wines we are creating a clear and credible step up for consumers from the more familiar Hardys wines such as Nottage Hill and Stamp of Australia. (more…)

  • Tuesday, April 14th, 2015, (7:00 am)

    Lurpak unveils new campaign

    Screen shot 2015-04-13 at 08.17.02Arla Foods is championing a new ‘freestyle’ trend by launching a £7m campaign encouraging cooks to embrace the spontaneous side of food.

    The ‘Go Freestyle’ with Lurpak Spreadable campaign is based on the insight that good food needs not be difficult or time consuming, but can happen when inspiration strikes and instinct takes over.

    The push kicks off this April with inspired new advertising across TV, outdoor and digital. (more…)

  • Monday, April 13th, 2015, (3:30 pm)

    Magnum launches new summer campaign

    magnum strawberry ice creamMagnum, the UK’s ice cream brand from Unilever UK, is launching a £13 million marketing campaign to promote its biggest launch of 2015 – Magnum Pink Raspberry and Magnum Black Espresso.

    The campaign seeks to highlight how Magnum‘s new variants offer different experiences to suit the different sides of consumers’ personalities, from ‘Playful Pink’ to ‘Sophisticated Black’.

    Kicking off on with a TV advert, the 360 campaign – which includes outdoor, digital, social media and PR – will aim to emphasise the brand’s luxury taste credentials and celebrate the launch of Magnum’s new variants into the ice cream market. (more…)

  • Monday, April 13th, 2015, (1:10 pm)

    Carlsberg unveils 3D billboard with beer tap

    Screen shot 2015-04-12 at 16.30.55If Carlsberg did posters, they would probably be 3D, interactive and offer its famous beer to passers-by from a built-in beer tap.

    Carlsberg UK unveiled a 3D, three-metre by 12-metre billboard, complete with a beer tap – bringing to life its ‘Probably’ campaign for the benefit of workers and shoppers in a bustling part of east London.

    The national beer and beverage company commissioned the interactive poster at the Truman Brewery, on the edge of London’s Spitalfields Market, with members of the public able to pour themselves a half-pint of beer from an embedded Carlsberg tap. (more…)

  • Monday, April 13th, 2015, (11:01 am)

    Iceland launches new ice cream range

    Screen shot 2015-04-12 at 16.14.30Iceland has announced the launch of a collection of new gelatos, ice cream and ices.

    First off is the new Iceland Belissimo gelato range crafted and sourced from near Verona, in a variety of flavours and available in 850ml (£2.00) tubs.

    Expert gelato makers have used their 70 years of experience to create this selection which will be available to UK shoppers for the first time from the 15th April. (more…)

  • Monday, April 13th, 2015, (9:03 am)

    Burton’s Biscuit Company unveils new price-marked packs

    Screen shot 2015-04-12 at 16.01.26Burton’s Biscuit Company has announced it is introducing price-marked packs for its two biggest brand launches of 2015, Maryland Soft Baked cookies and Jammie Dodgers Jammie Bakes.

    Available exclusively to the cash & carry/wholesale channel, the £1.39 PMPs of the new Maryland variant of the cookie and the first ever Jammie Dodgers for adults, Jammie Bakes, will be available from late April.

    David Costello, Burton’s Biscuit Company’s head of customer category management said: (more…)

  • Monday, April 13th, 2015, (7:01 am)

    Upbeat launches new Chocolate & Orange flavour

    Screen shot 2015-04-12 at 15.58.06Upbeat, the dairy protein drink launched by The Good Whey Co., has announced the arrival of its newest flavour, Chocolate & Orange.

    Upbeat Chocolate & Orange will hit the shelves in Tesco stores from the beginning of April and is the fourth member addition of the range, joining the existing Strawberry, Mango & Passion Fruit and Blueberry & Raspberry flavours.

    It will also be stocked in other retailers shortly. (more…)

  • Friday, April 10th, 2015, (3:10 pm)

    Vimto releases summer campaign

    Screen shot 2015-04-08 at 20.34.50Vimto is launching a new Seriously Mixed Up Fruit summer campaign, featuring its healthier No Added Sugar range.

    The campaign includes TV across the UK during June and July with a new end-frame to profile the Vimto No Added Sugar ranges.

    The Seriously Mixed Up Fruit campaign will also make a big splash in the Midlands. (more…)

  • Friday, April 10th, 2015, (11:10 am)

    Doritos launches new Roulette variant

    Screen shot 2015-04-08 at 20.29.49Doritos, the tortilla corn chip snack from PepsiCo, is launching a new variant to its range – Doritos Roulette.

    Rolling out across stores nationwide from 13th April, each bag of Doritos Roulette will contain a number of ultra spicy chips hidden amongst the usual tangy cheese flavour, giving consumers an element of surprise.

    Designed for all sharing occasions, the new bag from Doritos will sit alongside the existing popular flavours within the range. (more…)

  • Friday, April 10th, 2015, (9:10 am)

    Birds Eye launches iFreeze, iSave campaign

    Screen shot 2015-04-08 at 20.25.38Birds Eye is educating the nation that choosing frozen food, and freezing food, can not only help reduce food waste, but also save them money in the process.

    Aiming to help consumers save money through encouraging them to become more freezer-savvy, the brand is collaborating with a coalition of partners to raise awareness of Britain’s food waste issues.

    The iFreeze, iSave initiative follows findings that reveal 1.9 million tonnes of food is wasted every year that could have otherwise been frozen and preserved for use at a later date. (more…)

  • Friday, April 10th, 2015, (9:10 am)

    Sacla’ unveils new Free From sauces

    Screen shot 2015-04-08 at 20.19.56Sacla’, the Pesto brand is expanding its free from range with the launch of Sacla’ Bolognese Sauce and Sacla’ Besciamella Sauce.

    The two new Italian sauces are both suitable for vegetarians, certified gluten free, egg free, and are made in Italy by the founding Italian family.

    Sacla’ Free From Bolognese sauce is one of the original classic pasta sauces hailing from the heart of Italy in Bologna. (more…)

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