Latest Food & Drink Industry News
Wednesday, July 29th, 2015, (3:20 pm)
With rising consumer and society interest in health and controlled consumption, EPIC energy drink is launching its new energy drink in a re-sealable 330ml drink in the UK.
Created as an energy drink that vitalizes the body and nerves, it gives the nutrients and vitamins needed to focus, increase concentration and endurance.
EPIC energy’s flavour and 330 ML re-sealable black matte finish can has already attracted a lot of eyeballs and attaining success at International Food & Beverage Awards like Gulf Food, SIAL China Innovation, SIAL Paris Innovation, etc. and gaining access to global markets. (more…)
Wednesday, July 29th, 2015, (11:05 am)
Bundaberg Ginger Beer has launched their first UK marketing campaign reaching out to young Londoners with theircraft brewed, premium soft drink.
Made with real ingredients and craft brewed for up to four days in a family owned brewery, Bundaberg Ginger Beer can be served as a refreshing soft drink, stirred through spirits or conjured into cocktails.
The soft drink will be supported in the UK by an integrated marketing campaign spanning experiential, media relations, content creation and social media. (more…)
Wednesday, July 29th, 2015, (7:02 am)
Fresh from the orchards comes a new addition to the cider range from Sheppy’s.
Produced on the Sheppy family farm in Somerset, Orchard Dew is a naturally cloudy, medium cider which is available in a Bag in Box format.
Orchard Dew is made from a classic traditional cider blend of mostly cider apples with a few dessert apples to give this cider an ABV of 6%. (more…)
Tuesday, July 28th, 2015, (3:30 pm)
Portlebay Popcorn has unveiled its latest creative flavour of gourmet popcorn, Cappuccino.
Hand-popped and manufactured at The Poppery in Devon, this new variety is the first Cappuccino popcorn in the UK.
This July, the new Cappuccino flavour will be available from Budgens stores nationwide and independent delis and farmshops, followed by other multiples including Tesco, Soho Coffee and Thorntons’ coffee shops in autumn 2015 RRP from £1.70. (more…)
Tuesday, July 28th, 2015, (1:10 pm)
Online subscription snack business, graze, is aiming to diversify its offer into a new channel as it announces its first retail launch, landing in major multiples this month.
Over the past seven years, graze has created a range of snack boxes.
The retail move has attracted widespread support from some of the UK’s biggest retailers, with Sainsbury’s, Boots and WH Smith Travel all taking listings. (more…)
Tuesday, July 28th, 2015, (9:07 am)
BodyMe has launched a new Match Green Tea – recently picked up ‘Best New Drink Product’ in the Natural & Organic Awards 2015.
Matcha literally means ‘powdered tea’ and unlike traditional tea, where tea is infused into hot water and then discarded, you consume the ground down leaves when drinking it.
The tea used to make Matcha is also grown and harvested differently and for the last three weeks before the leaves are picked they are kept shaded from the sun. (more…)
Tuesday, July 28th, 2015, (7:00 am)
John Smith’s is introducing John Smith’s Golden Ale, a lightly hopped ale with an ABV of 4%.
The brand’s first innovation since John Smith’s Extra Smooth in 1993 will be available in grocery and convenience channels from the beginning of August, in both can and bottle formats.
The new launch sees the classic ale brand enter the burgeoning Golden Ale segment which is currently the fastest growing ale style in the UK. (more…)
Monday, July 27th, 2015, (10:10 pm)
Trebor, the mint brand, will be unleashing a rejuvenated brand identity that will make its debut on packs this month.
The contemporary new design aims to provide greater standout for all packs within the range whilst proudly keeping its identity as a minty brand that has been a part of its heritage since 1918.
The brand’s iconic red star mark has become the heart of the new identity using tonal colours on each pack to enhance the illusion of movement and to reflect the intense and explosive flavours within. (more…)
Monday, July 27th, 2015, (3:02 pm)
The final SACN report is out now.
It is said that the reduction in sugar recommended for our food and drink has to be draconian, and fibre is the new black. No action is not an option.
So we’ve asked Dr Carrie Ruxton to run a Post SACN briefing day on Wednesday 23rd September. (more…)
Monday, July 27th, 2015, (1:10 pm)
Burton’s Biscuit Company is expanding its NPD portfolio with the launch of a new Maryland Gooeys variant.
The latest NPD sees the introduction of a new peanut flavour; a crunchy peanut cookie filled with chocolate goo.
David Costello, Burton’s Biscuit Company’s Head of Customer Category Management, said:
Monday, July 27th, 2015, (11:20 am)
Yee Kwan continues to extend its range of exotic creams and sorbets with two new flavours launching in Wholefoods Market at the end of this month.
The Chocolate Miso and Yuzu are characteristically exotic additions to Yee Kwan’s range of ice creams and sorbets which take inspiration from popular Asian ingredients and flavours.
A relatively new fruit to the UK, yuzu is a citrus fruit native to Japan. (more…)
Monday, July 27th, 2015, (11:10 am)
Strongbow is extending its new premium cider, Strongbow Cloudy Apple, into the off-trade this August.
The new variant takes inspiration from the traditional world of cloudy cider, but critically delivers Strongbow’s signature cut-through refreshment with the crisp, rich taste of bittersweet apples from Herefordshire.
The result is a 4.5% ABV sparkling cloudy cider with a greater depth of flavour and rounded apple taste. (more…)
Monday, July 27th, 2015, (9:10 am)
This month sees the launch of a £6m marketing drive that has been designed to appeal to 16- to 34-year-old Ribena drinkers and carries the strapline “You can’t get any more Ribenary”.
The campaign includes a new TV advert, outdoor advertising and in-store activation, which will also carry the message, “Taste the Fruitiest, Fruity Flavours” to emphasise the breadth of the portfolio in-store, said marketing director Hanna Norbury.
The creative focuses on the Ribena 500ml ready-to-drink (RTD) range, with Blackcurrant and Light Blackcurrant variants featuring in the final end-frame. (more…)
Monday, July 27th, 2015, (7:00 am)
Popcorn brand Butterkist is to introduce “Try for Cash” promotional packs into the independent trade from 1 August.
Butterkist’s rugby-inspired promotion will feature a prize fund of £500,000 on more than seven million sharing bags, including best-selling SKUs Toffee, Cinema Sweet, Sweet & Salted, Salted, and Sweet.
Plain sharing bags carry a recommended retail price of £1.49 and a £1 price-marked pack is also available. There is also a 100g Toffee pack with a £1 price-mark. (more…)
Friday, July 24th, 2015, (3:01 pm)
Firefly Juice Drinks is relaunching with a refreshed brand position from the end of June.
The changes include a redesign, the release of a 400ml on-the-go PET range and improved recipes for its drinks range.
The new, premium packaging will feature brighter colours, botanical drawings along the side of bottles and a new Firefly logo. (more…)
Friday, July 24th, 2015, (1:19 pm)
Tangerine Confectionery is launching its biggest ever on-pack promotion to build an association between its retro brands and music across its core range.
‘Sweet Beats’ aims to engage the nation with a host of musical prizes for all age groups and increase sales for retailers with promotional packs in-store from 17th August.
Running until January 2016 there will be thousands of prizes up for grabs every week during the promotional period. (more…)
Friday, July 24th, 2015, (11:10 am)
Spar has updated its own brand confectionery range with the launch of two new lines, Strawberry Bon Bons and Fruit Chews – both price marked at £1 per 170g sharing bag.
Other lines in the range have also been improved, including Clotted Cream Fudge, Mint Humbugs and Mint Selection, in a bid to create a higher quality range of products.
Susan Darbyshire, Spar UK brand director, said: “Our Spar Brand confectionery range continues to be a real success story, with sales two years on from launch growing at 25% year on year. (more…)
Friday, July 24th, 2015, (7:10 am)
Branston will be popping up at various picnic occasions this summer, taking its van and sampling squad to treat crowds to a snack.
Following the success of last year’s National Sandwich Day sampling campaign at Waterloo, Branston is dialling up its sampling investment to over £150,000.
Running across the country from London to Lincoln until the end of October, Branston will co-sponsor the Luna Cinema Series and will be popping-up at 30 events with the aim of sampling at least 150,000 people. (more…)
Friday, July 24th, 2015, (7:02 am)
Quorn Foods is adding a selection of new products to its Everyday range.
Gammon Steaks have been introduced after Quorn recognised a gap in the market for more of consumers’ favourite meals in the frozen category and research highlighted a consumer demand for more centre plate options.
The product pack, which comes with four meat free gammon steaks, proved popular in early store trials and also appeals to non-vegetarians thanks to its new smoked bacon flavour. (more…)
Thursday, July 23rd, 2015, (3:18 pm)
Mentos has teamed up with digital music service Spotify to launch Mentos Freshener; a brand new smart app designed to freshen up playlists.
The digital and social partnership will run for six months and will be supported by competitions and advertising.
To activate the campaign Mentos will be giving away £1,500 worth of prizes to encourage users to trial the app. (more…)
Thursday, July 23rd, 2015, (1:13 pm)
Prestat’s new box of Fabulous Organic Chocolate Truffles is the first ever organic collection created by the chocolatier.
The selection of truffles include sweet juicy orange, summer strawberry, heather blessed honey and sea salt caramels – all enrobed in milk and dark chocolate.
The box – ‘Sunrise at Glastonbury’ – designed by Kitty Arden, captures a bucolic arcadia filled with a host of mythical creatures. (more…)
Thursday, July 23rd, 2015, (11:04 am)
Coca-Cola is set to launch its Rugby World Cup 2015 campaign next week, giving away up to one million limited edition Coca-Cola rugby balls as it looks to excite the nation ahead of the tournament later this year.
As official soft drink, water and sport drinks supplier of Rugby World Cup 2015, the campaign will be Coca-Cola’s biggest ever rugby on-pack promotion, giving consumers the chance to win an exclusive Rugby World Cup 2015 Coca-Cola Gilbert replica rugby ball.
The size four limited-edition rugby balls aim to appeal to a wide range of consumers from beginners to rugby fans, from families to friends, inspiring them to get active this summer. (more…)
Thursday, July 23rd, 2015, (9:10 am)
This summer, Kallø is offering a new edition to its Corn Cake range with the launch of new Belgian Milk Chocolate Corn Cakes.
The new Kallø Belgian Milk Chocolate Corn Cakes are suitable for vegetarians and coeliac friendly.
At only 78 calories per Corn Cake these treats hope to appeal as a guilt free snack. (more…)
Thursday, July 23rd, 2015, (9:10 am)
Butterkist, the popcorn brand, is launching a ‘Try for Cash’ promotional pack to reinforce its positioning as a sharing snack for enjoying during the upcoming rugby season.
Butterkist’s rugby inspired ‘Try for Cash’ promotion will feature a prize fund of £500,000 on just over seven million sharing bags, including best-selling SKUs Toffee, Cinema Sweet, Sweet & Salted, Salted and Sweet.
Sharing bags have an MRRSP of £1.49 whereas price mark packs, and 100g Toffee, are £1. (more…)
Wednesday, July 22nd, 2015, (3:11 pm)
Ten Acre has unveiled two new popcorn flavours to add to their growing repertoire of hand cooked crisps and popcorn.
Yumsh Snacks – creators of this brand – are introducing Lucia Popperley’s Cappuccino Popcorn and Cousin Penelope’s Strawberry & Cream Popcorn.
As with all Ten Acre products, they are “Free From Plus”- meaning they are gluten, dairy and MSG free, vegan, halal and kosher – as well as British. (more…)
Wednesday, July 22nd, 2015, (1:12 pm)
Gallo Family Vineyards has joined forces with TV Presenter and DJ Laura Whitmore, as part a new campaign to support the launch of new Gallo Family Vineyards Spritz.
The integrated marketing campaign, which kicks off in July, aims to reflect the lively and fruity nature of Spritz, shake up the wine rules and aim to recruit the next generation of wine consumers who want wine but who prefer alcoholic drinks with a fruitier and sweeter taste profile.
In collaboration with Laura Whitmore, the Gallo Family Vineyards ‘Spritz your Summer’ campaign encourages consumers
to try Spritz and transform ordinary of locations into the party hotspots. (more…)
Wednesday, July 22nd, 2015, (11:15 am)
As you know the way people buy food nowadays is so very different.
We have such significant growth in discounters, online, convenience and foodservice.
And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)
Wednesday, July 22nd, 2015, (9:17 am)
John Smith’s is launching a new section of its campaign .
The ale brand has acquired the first ever pint shaped constellation, made up from 100 stars in the night sky, and is giving “ordinary British blokes with extraordinary talents” the chance to own one of them.
Part of the brand’s Only Ordinary By Name campaign, the John Smith’s Constellation will make stars of ordinary John Smith’s lovers who have previously uncelebrated talents. (more…)
Wednesday, July 22nd, 2015, (7:02 am)
Halloween confectionery is growing in popularity in the UK and is now worth £26.8 million, making it a huge opportunity for retailers.
During the season, shoppers are looking for little treats to give to their family in the lead up to the day, favourite brands they trust to deliver great products that families love, and attractive deals to help with the family budget.
Seasonal self-eats are now worth £1.1million. (more…)
Tuesday, July 21st, 2015, (3:05 pm)
Following 18 months of research and development, Sweet Sally is launching its first product – a bottled spiced iced tea to be served over ice, or mixed with a spirit.
Stockists include venues across London such as The Truscott Arms (Maida Vale), Michelin starred Harwood Arms (Fulham), The Wells (Hampstead), The Stag (Belsize Park) and the Mall Tavern (Notting Hill).
Founder Nicole said: “Our early adopters are market leaders, with a common shared passion to provide their customers with a complete drinks experience, beyond the traditional fizzy, sugary soft drinks.” (more…)