Latest Food & Drink Industry News

  • Wednesday, October 22nd, 2014, (1:23 pm)

    £8m push for Aunt Bessie’s

    Screen shot 2014-10-20 at 21.24.24Aunt Bessie’s is investing £8m in a marketing campaign that promotes serving Yorkshire Puddings with roast chicken instead of the more traditional roast beef.

    The aim of the new campaign is to open up new meal occasions for Yorkshire Puddings.

    The campaign comprises seven months of national TV advertising, bespoke sponsorship idents within the ongoing sponsorship of The Chase on ITV1, a 17-week Channel 4 Sunday Brunch link-up, in-store and online activity, and PR. (more…)

  • Wednesday, October 22nd, 2014, (11:10 am)

    Peter’s launches two new pie flavours

    Screen shot 2014-10-20 at 21.22.18South Wales pastry manufacturer Peter’s Food Service has strengthened its pie offering, launching two new products in its heritage and premier pie ranges.

    The company has launched a new 235g Corned Beef Pie to add to its premier range, and a new 165g Steak Pie to its heritage range.

    Peter’s said the launch of the Corned Beef Pie was inspired by a gap in the market for a single serve offering of the Welsh ‘family favourite.’ (more…)

  • Wednesday, October 22nd, 2014, (9:18 am)

    Eggs for Soldiers raises £1 million for Help for Heroes

    Screen shot 2014-10-20 at 21.18.38Eggs For Soldiers is raising a toast to celebrate hitting the £1 million mark, where money will be donated to the charity Help For Heroes.

    Since the brands’ launch in 2011, over six and a half million packs of eggs have been purchased to achieve this landmark figure.

    The charity egg brand from egg producer Noble Foods, donates 15p from every pack sold to the military charity which helps provide facilities to wounded, injured and sick servicemen, women and veterans. (more…)

  • Wednesday, October 22nd, 2014, (7:00 am)

    Chash Tea unveils new products

    Screen shot 2014-10-20 at 21.06.13Chash Tea, the fine tea company, has introduced two new teas into its range.

    Founded in 2010, Chash tea distributes tea both wholesale to businesses such as The British Library, Soho Theatre, Royal Academy, The National Gallery and the newly-reopened Imperial War Museum, and retail.

    The tea is selected from a diverse range of suppliers, from teas popular amoung UK consumers and tea that is unusual, rare or little-known. (more…)

  • Tuesday, October 21st, 2014, (3:54 pm)

    Honey Monster returns to TV screens with cereal re-brand

    Screen shot 2014-10-20 at 19.55.14Halo Foods has announced a multi-million pound investment to boost its share in the cereal category, starting with the return of the Honey Monster character after several years away from the nation’s TV sets.

    Halo is launching a reformulated, re-branded version of its cereal, which will see the introduction of a new name, Honey Monster Puffs.

    The new product features a revised recipe with less sugar and more honey, as well as a reinvigorated packaging design with traffic light nutritionals on front of pack – making it one of the first branded cereals in the UK to proactively display this information to consumers. (more…)

  • Tuesday, October 21st, 2014, (1:17 pm)

    The English Provender Co. launches two new products

    Screen shot 2014-10-20 at 19.48.37The English Provender Co. has launched two new products in ASDA stores nationwide.

    The Posh Piccalilli and Beetroot, Horseradish & Dill Relish have a suggested RRP of £1.89 each.

    The Posh Piccalilli, a crunchy piccalilli, is designed for upgrading sandwiches. (more…)

  • Tuesday, October 21st, 2014, (11:09 am)

    Quaker launches new TV campaign

    Screen shot 2014-10-20 at 19.44.37Quaker Oat So Simple, will be hitting screens this week for three weeks as part of a TV campaign which aims to drive sales in the hot breakfast category this winter.

    The TV advert highlights the product benefits of Quaker Oats; wholegrain, high in fibre and helps lower cholesterol.

    Duncan McKay, Quaker marketing manager said: “We are really excited that Quaker Oat So Simple is returning to TV screens this winter. (more…)

  • Tuesday, October 21st, 2014, (9:09 am)

    Perrier unveils limited edition bottles inspired by street art

    Screen shot 2014-10-19 at 16.54.06Perrier, the sparkling mineral water, is launching limited edition cans and PET bottles with its new Inspired By Street Art collection.

    On shelves in the UK from October, the limited edition products have been designed by two street artists from Brazil and Japan.

    Perrier, the UK’s only sparkling water available in a can format, has commissioned these vibrant designs to engage with a younger audience and express the brand’s daring side. (more…)

  • Tuesday, October 21st, 2014, (7:00 am)

    Rustlers Super 6 to accelerate growth of micro-snacking market

    Screen shot 2014-10-19 at 16.48.49Kepak Convenience Foods is set to acelerate the growth of the UK’s £122m micro-snacking market by launching Rustlers Super 6 – a range of Rustlers top-selling SKUs all price-marked at £1.99.

    John Armstrong, Kepak Convenience Foods’ marketing director said:

    “The key to retailers maximising sales from the chiller is to stock the competitively-priced products that their shoppers are looking for and micro-snacks are no exception. (more…)

  • Monday, October 20th, 2014, (3:10 pm)

    Nomadic launches new Mango Lassi drink

    Screen shot 2014-10-19 at 16.42.27Nomadic, the new dairy brand, has launched a new mango Lassi drink, a modern twist on the traditional refreshment will be available nationwide with an RRP of £1.49.

    Stocked in Tesco and through Ocado from mid-October, this drink comes out in time for the Hindu festival Diwali, which this year falls on the 23rd of October.

    Available in a 330ml bottle this new product will join the current brands portfolio, which includes Nomadic Oats and Yogurt Pots, launched last month. (more…)

  • Monday, October 20th, 2014, (1:12 pm)

    TOTAL Greek Yoghurt launches first cookbook

    Screen shot 2014-10-19 at 16.37.55TOTAL Greek Yoghurt, the Greek yoghurt brand in the UK, has launched its first cookbook featuring over 120 recipes by Britain’s youngest female Executive Chef Sophie Michell.

    Published by Kyle Books, with a RRP of £19.99, the TOTAL Greek Yoghurt Cookbook shows how the ingredient can be used in a range of healthier recipes from sauces and marinades to baking and desserts.

    TOTAL Greek Yoghurt is growing through a combination of product innovation, trade investment and marketing investment. (more…)

  • Monday, October 20th, 2014, (11:00 am)


    fdin_logo_smallish1-299x300As you know The Provision Of Food Information To Consumers legislation is nearly upon us and while a lot of branded and manufacturer products on the shelves now comply, we are seeing some important enforcement actions under the Regulation on Nutrition and Health Claims.

    So just to be sure we’re all singing off the same hymn sheet, we’re running a briefing day called Marketing Food & Drink in The New Regulatory Environment.

    It’s on Wednesday 10th December 2014 in central London at The Holiday Inn, Coram Street, London WC1. (more…)

  • Monday, October 20th, 2014, (9:00 am)

    BrewDog launches new Pumpkin Head Ale

    unnamed-1Scottish craft brewers BrewDog, is set to launch a new BrewDog Pumpkin Head Ale.

    The brewers is launching the new ale as a accompaniment for any Halloween parties or seasonal drinks.

    This pumpkin ale is available now on the BrewDog online shop and in all UK BrewDog bars. (more…)

  • Monday, October 20th, 2014, (7:12 am)

    Eat Natural unveils new cereal pouch

    Screen shot 2014-10-17 at 11.22.53Eat Natural is to launch its new Toasted Muesli with Buckwheat in a single serve sachet.

    The sachet is an individual 65g serving of the naturally gluten free muesli.

    It has been designed specifically with the ‘breakfast on the go’ market in mind and will be available from October in Tesco, priced 79p. (more…)

  • Friday, October 17th, 2014, (3:16 pm)

    Mornflake launches new instant porridge pots range

    Screen shot 2014-10-17 at 10.58.26Mornflake is setting another precedent in the cereal category with its latest instant porridge pots range – co-branding with Nutella and Lyles Golden Syrup.

    A category exclusive, new ‘Mornflake Top Porridge’ pots feature Mornflake instant porridge oats with a top hat lid, containing either the single portion pack of Nutella hazelnut spread or the sachet of Lyles Golden Syrup.

    Commenting on the range, Mornflake Marketing Manager, Richard Jones, said: “We are delighted to announce Mornflake’s partnerships with these iconic household brands and, as the fastest growing brand in total cereals, it’s the right time for us to take this step. (more…)

  • Friday, October 17th, 2014, (1:11 pm)

    Henry Westons launches bag-in-box Mulled Cider

    Screen shot 2014-10-17 at 10.49.09Cider brand Henry Westons is adding breadth to the winter drinks market with the launch of the UK’s first bag-in-box Mulled Cider for the take-home market.

    Henry Westons bag-in-box Mulled Cider contains 2.25 litres of cider.

    The new bag-in-box format will keep for six weeks once opened, so single serves can be poured without consumer concern for waste. (more…)

  • Friday, October 17th, 2014, (11:10 am)

    The Wensleydale Creamery partners with Yorkshire Provender Soup

    Screen shot 2014-10-14 at 20.54.19The Wensleydale Creamery, makers of Yorkshire Wensleydale cheese, has secured an exclusive supply and brand partnership with Yorkshire Provender Soup.

    The Creamery will supply its cheese to the North Yorkshire-based soup experts, for its Yorkshire Provender Tomato and Red Pepper with Yorkshire Wensleydale Cheese soup, which features new packaging, highlighting the provenance of the cheese with the Wensleydale Creamery logo.

    The new soup packaging is being rolled out through Waitrose, Co-op, Budgens, Ocado, Tesco (north of England), Booths and Nisa stores from 14th October 2014. (more…)

  • Friday, October 17th, 2014, (11:10 am)

    Sharwood’s launches new Pastry Bakes

    Screen shot 2014-10-14 at 20.57.07South Wales pastry manufacturer Peter’s Food Service has struck a licensing deal with Asian cuisine brand Sharwood’s to launch a new range of Sharwood’s chilled pastry bakes.

    Working in partnership with Sharwood’s brand owner Premier Foods, Peter’s will manufacture, market and sell a new range of naan-shaped pastry bakes so that consumers can ‘serve up some excitement’ to their day with a new way to enjoy their favourite Sharwood’s curry sauces at any time, in any place.

    Filled with the Sharwood’s flavours, the new range of 150g pastry bakes will be available in Chicken Tikka Masala, Chicken Madras, Chicken Balti and Chicken Korma. (more…)

  • Friday, October 17th, 2014, (7:00 am)

    Magners Orchard Berries introduces new price marked packs

    Screen shot 2014-10-14 at 20.39.52Magners, the Irish cider, has unveiled a new Magners Orchard Berries 4x500ml PMP can for the impulse channel in response to consumers increased demand for price marked packs in the UK.

    The new-look Magners Orchard Berries 4x500ml PMP (ABV 4%) will be available from November and is in response to the growing trend for the easy-to-carry PMP can format in the impulse channel.

    Price marked packs are relatively new to the alcohol market and since their introduction have become increasingly popular, up 15 per cent in the impulse channel from 2012 to 2013. (more…)

  • Thursday, October 16th, 2014, (3:36 pm)

    New range of Sponge Puddings from Cadbury

    Screen shot 2014-10-14 at 20.35.52Premier Foods is hoping to drive growth within the Ambient Desserts aisle this October with the launch of Cadbury Sponge Puddings

    The new quick and convenient Cadbury desserts aim to bring innovation to the category and will be available in two flavours; Cadbury Milk Chocolate Sticky Puds and Cadbury Fudge Sticky Puds.

    To support the launch, the supplier will also extend its Mr. Kipling Sponge Pudding range with the addition of a brand new Cherry Bakewell flavour. (more…)

  • Thursday, October 16th, 2014, (11:08 am)


    fdin_logo_smallish1-299x300With a great line-up of industry thought-leaders for our 6th Annual Food & Drink Packaging Innovation Summit in Central London, we’ve made sure the sequence of the day follows the classic NPD process from strategy to launch.

    Delegates will also get some great case studies to illustrate the point.

    Arla’s slow churn butter dish, Coca Cola with it’s unique names campaign, and NoshDetox … unbelievably fresh result with high pressure packaging. (more…)

  • Thursday, October 16th, 2014, (11:04 am)

    Knorr launches Gluten-free Vegetable Stocks Pots

    Screen shot 2014-10-14 at 20.31.43It’s no secret that more and more people are making the switch to a gluten-free diet, whether they have an allergy or simply their preference.

    Knorr is launching a new range of Chicken, Rich Beef, Beef and Vegetable Stock Pots that are gluten-free and are designed to enrich any dish.

    Consumers pop one in any gluten-free dish and taste the difference. (more…)

  • Thursday, October 16th, 2014, (9:01 am)

    Biscuiteers joins with The Conran Shop

    Screen shot 2014-10-14 at 20.03.14Biscuiteers, the hand-iced biscuit company, has partnered with The Conran Shop to create an exclusive tin of specially designed hand-iced biscuits.

    The Conran Shop was involved in every step of the design process for the new collection.

    The inspiration for each of the eight handmade biscuit designs is linked to iconic images associated with The Conran Shop such as the historic Michelin House building on Fulham Road – home of the Conran flagship Chelsea store – and Tower Bridge which is minutes from the Conran head office. (more…)

  • Thursday, October 16th, 2014, (7:00 am)

    Green Saffron Spices unveils Christmas range

    Screen shot 2014-10-14 at 19.54.42Green Saffron Spices Ltd is a multi-award winning family business started by Arun Kapil, 2007 based in Midleton, Co Cork, Ireland attending Farmers Markets selling fresh and authentic spice blends to an intrigued audience.

    Green Saffron has developed a reputation throughout Ireland as a spice specialist, with a premium range of spice blends, ambient sauces and seasonal Christmas products.

    Arun’s cook-book will launch into the UK, Ireland and the US in October 2014 through UK publishers ‘Pavilion Books’. (more…)

  • Wednesday, October 15th, 2014, (3:30 pm)

    Carling launches Sky Sports Day Passes promotion

    Screen shot 2014-10-13 at 19.39.28Molson Coors is offering five million free Now TV Sky Sports Day Passes with selected packs of Carling.

    For the second year in a row, Carling has teamed up with Now TV – Sky’s internet TV service – to give consumers a free Now TV Sky Sports Day Pass.

    The offer gives Carling customers free access to all seven live Sky Sports channels for 24 hours through Now TV. (more…)

  • Wednesday, October 15th, 2014, (1:20 pm)

    Nestlé unveils limited edition Yorkie Peanut

    Screen shot 2014-10-13 at 19.37.43Nestlé Confectionery chocolate brand Yorkie has announced the launch of a new limited edition – Yorkie Peanut.

    The chunky chocolate bar has been crammed with roasted peanuts, creating a limited edition bar set to appeal to the brand’s target audience of 25-34 year old men.

    The new bar will be available from 13th October and has an RRP 60p. (more…)

  • Wednesday, October 15th, 2014, (9:03 am)

    Ginsters launches limited edition festive specials

    Screen shot 2014-10-13 at 19.28.02Ginsters has announced its festive offerings launching from the end of October in selected stores.

    One of the company’s best-selling limited edition lines, the consumer favourite, is made with British Turkey & Smoked Bacon with cranberries, potato and onion in a creamy Westcountry sauce wrapped in light puff pastry.

    With Ginsters’ reputation for only using quality British ingredients and an RRP of £1.99. (more…)

  • Wednesday, October 15th, 2014, (7:12 am)

    Heinz unveils new Farley’s Rusks

    Screen shot 2014-10-13 at 19.25.24Heinz has unveiled new re-designed packaging for Farley’s Rusks, with the aim of reigniting nostalgia and warmth towards it’s infant snacks.

    As well as an overall retro feel, key changes to the packaging include a stronger emphasis on the nutritional value, as parents become increasingly health conscious and concerned about their childrens’ diets.

    The front of the packaging highlights that each rusk is packed with seven key vitamins and minerals, including iron and calcium, bringing the message to the front of parents’ minds. (more…)

  • Tuesday, October 14th, 2014, (3:14 pm)

    Nestlé launches new Rolo marketing campaign

    Screen shot 2014-10-13 at 19.20.59Nestlé Confectionery chocolate brand Rolo is launching a new marketing campaign, which once again asks the nation the iconic question ‘Do you love anyone enough to give them your last Rolo?’

    Five very different and unique short videos have been created by the brand, each aiming to capture the tension of a person who loves the indulgence of their Rolo and whether or not they are prepared to share their last Rolo with a loved one.

    Featuring on the brand’s YouTube channel, the videos are part of wider social media activity from the brand, which will also include the renovation and refreshment of its Facebook and Twitter pages. (more…)

  • Tuesday, October 14th, 2014, (1:18 pm)

    Philadelphia unveils two new flavours

    Screen shot 2014-10-13 at 19.14.18Philadelphia is bringing more variety to the range this October with two new flavours, Mediterranean Tomato and Smoked Ham.

    The launch builds upon the success of previous flavour combinations in the brand’s savoury range, including Garlic & Herb and Salmon & Dill.

    The launch is aimed to bring new consumers to the category and drive growth. (more…)

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