Latest Food & Drink Industry News

  • Friday, September 12th, 2014, (3:05 pm)

    Birds Eye unveils Back to School campaign

    Screen shot 2014-09-09 at 21.10.52Birds Eye is launching a Back to School campaign to help families get back into the swing after the long summer holidays.

    The leading food brand Birds Eye has enlisted a panel of mini-chefs aged 7-12 years to develop a range of ‘kid-approved’ recipes to inspire parents with new ideas for teatime.

    Recipes include a Yummy Fish Finger Pizza, Chicken Dipper Korma and ‘Waffle Submarine’. (more…)

  • Friday, September 12th, 2014, (1:20 pm)


    fdin_logo_smallish1-299x300Our annual ‘foodie’ conference is happening on Tuesday 11th November in Bloomsbury, Central London, and it’s called Food & Drink Trends 2015 and beyond.

    This year we’re totally thrilled to have Michael Whiteman as our chair. Michael is worshipped as one of the big food gurus of our time.

    He has a massive career span and there ain’t much he don’t know about food & drink trends. (more…)

  • Friday, September 12th, 2014, (11:16 am)

    Sharp’s Brewery re-launches Red Ale

    Screen shot 2014-09-09 at 20.48.43Cornwall-based Sharp’s Brewery is set to re-launch its Red Ale, for the third year running.

    The limited release batch will be available in on-trade outlets across South-East and South-West England from 8th September to 17th November, while stocks last.

    Designed to appeal in the autumn and winter months the Ale is red in colour, and is brewed with an all-malt grist that gives off caramel flavours. (more…)

  • Friday, September 12th, 2014, (9:11 am)

    Alpen launches muesli sachets

    Screen shot 2014-09-09 at 20.38.25Alpen, the muesli brand, is launching new Alpen sachets.

    Available in Original and No Added Sugar Varieties, the new pre-measured, easy to use sachets are designed for those consumers who often find themselves eating breakfast at their desks but still want a healthy breakfast that doesn’t compromise on taste.

    In a first for the muesli sector, Alpen’s new multi sachet offering delivers all the same taste and nutritional benefits of standard Alpen, now in portable form. (more…)

  • Friday, September 12th, 2014, (7:00 am)

    Calypso Soft Drinks launches new pack designs

    Screen shot 2014-09-09 at 20.24.20Calypso Soft Drinks, part of Cott Beverages, has announced a number of new pack designs and formats for its school compliant range.

    In addition to planned range changes to comply with the revised School Food Plan for England, Calypso has also redesigned a number of its flagship brands.

    Aquajuice Juicy Water packs have a completely fresh new look, following research among school students. (more…)

  • Thursday, September 11th, 2014, (3:30 pm)

    Snickers unveils three new limited edition bars

    Screen shot 2014-09-09 at 20.00.34Mars is launching three limited edition Snickers Bars designed to suit ever type of consumer.

    From October, consumers will be able to choose between one of three special editions of the the chocolate bar brand with the introduction of Snickers More Caramel, Snickers More Choc, which is brand new for 2014, and Snickers More Nuts, which, for a limited period, will replace the original Snickers bar.

    The Snickers limited editions hope to excite shoppers in-store. (more…)

  • Thursday, September 11th, 2014, (1:12 pm)

    Funkin cocktails unveils partnership with Malibu

    Screen shot 2014-09-09 at 19.52.531Following the on-trade success of Funkin’s 1-litre Piña Colada, the cocktail brand is launching the next phase of its cross-channel partnership with Malibu coconut rum with a co-branded 750ml Piña Colada pack for the off-trade.

    This new launch featuring the Malibu logo and a ‘best served with Malibu’ communication is especially designed so consumers can enjoy bar quality cocktails at home.

    Priced at £3 and available initially in over 50 Tesco stores this month, the cocktail mixer is merchandised in a joint display and offered to consumers with a 35cl bottle of Malibu, enough for seven perfect Piña Coladas at a special price of £9. (more…)

  • Thursday, September 11th, 2014, (11:28 am)


    fdin_logo_smallish1-299x300As you know by the end of 2014 we will need to fully and clearly communicate all the allergens that are in our food & drink ingredients, products, drinks and dishes whatever the location or occasion.

    In short, by the end of this year, UK (and European) consumers should be able to confidently eat FreeFrom Everywhere.

    So whether you are producing and packing in a factory or preparing in a kitchen out of the home, our conferences on the 10th and 11th September will give you not only the theory you need, but also the experience of the major contractors, distributors and major contractors who are already serving FreeFrom and reaping the benefits of doing it well. (more…)

  • Thursday, September 11th, 2014, (9:02 am)

    Coca-Cola will adopt traffic light nutrition labelling scheme

    Screen shot 2014-09-09 at 19.44.23Coca-Cola has announced it is to adopt the government’s voluntary front-of-pack nutrition labelling scheme.

    The labels display colour-coded nutritional information, detailing fat, saturated fat, salt, sugar and energy content in the product.

    The company said it is rolling out new labelling across all of its brands in Great Britain to make it easier for people to make healthier choices at-a-glance whilst shopping. (more…)

  • Thursday, September 11th, 2014, (7:00 am)

    Ginsters launches on-pack promotion with Sun+

    Screen shot 2014-09-09 at 19.39.43Savoury pastry and sandwiches brand Ginsters has announced an on-pack promotion partnering with The Sun+ from September 12 to December 31 2014.

    The promotion will run across 20 million savoury products including Ginsters best sellers – the Original Cornish Pasty and Peppered Steak Slice.

    Consumers enter a unique code on-line which can be found on-pack to receive two months’ free membership of Sun+ Premiership goals with access to live Premiership goals as they happen. (more…)

  • Wednesday, September 10th, 2014, (3:29 pm)

    Salt House launches new gourmet salt range

    Screen shot 2014-09-08 at 20.30.43Specialist company, Salt House, has searched the world looking for salts to offer a tailored solution for every dish.

    The range is on show for the first time at the Speciality & Fine Food Fair at Olympia, London from 7th – 9th September.

    A sister company to Peacock Salt, the UK’s largest salt importer based in Ayrshire, Salt House is built on 140 year knowledge of salt and ocean trade routes. (more…)

  • Wednesday, September 10th, 2014, (1:11 pm)

    Stoli Vodka launches new national campaign

    Screen shot 2014-09-08 at 20.25.55Stoli Vodka has announced the launch of its new advertising campaign, “THE Vodka.”

    Produced by Richmond-based The Martin Agency, the campaign celebrates the brand’s authenticity and places the spotlight on Stoli’s heritage in the vodka category for the past 80 years.

    The creative aims to make a departure from an industry flooded with the superficiality of over-designed bottles and over-idealized lifestyles. (more…)

  • Wednesday, September 10th, 2014, (11:10 am)

    Lindor unveils limited edition Halloween pack

    Screen shot 2014-09-08 at 20.18.23This Halloween there is a new limited edition Halloween box from Lindor.

    The limited edition Lindor is designed to add a stylish moment of indulgence to a Halloween themed evening, whether with friends or as a treat for yourself.

    This new presentation box features spooky bats, owls and trees. (more…)

  • Wednesday, September 10th, 2014, (9:01 am)

    Ryvita re-launches savoury biscuit brand

    Screen shot 2014-09-08 at 20.05.58Ryvita has announced a £10m campaign to support a major brand relaunch – the company’s biggest marketing investment in its 89 year history.

    The changes are set to challenge consumers’ preconceptions around the uses of the range with immersive education on the variety of surprising and inventive ways to enjoy Ryvita.

    The activity kicks off this September with new advertising across TV, digital, cinema and experiential, supported by enhanced visibility and promotions in-store, as well as a new website and a colourful makeover for the classic Ryvita tin by well-known designer, Ben de Lisi. (more…)

  • Wednesday, September 10th, 2014, (7:10 am)

    New London Gin brand launches

    Screen shot 2014-09-08 at 19.56.28Fifty years after the last gin production left Camden Lock, this past industrial glory has now been unearthed and reinvigorated by Mark Holdsworth – a spirits industry craftsman, passionate Camden local and former market stall worker.

    The gin’s HALF HITCH name and bottle label stems from the rope knot used by those mooring up their barges along the Lock – ‘a round turn and two half hitches’.

    Mark Holdsworth, founder of HALF HITCH said:  “Camden is best known as London’s music capital and its original bohemian market. (more…)

  • Tuesday, September 9th, 2014, (3:30 pm)

    Walkers unveils Twitter-powered vending machines

    Screen shot 2014-09-07 at 17.42.48Walkers is taking to the streets of London with the help of Gary Lineker to launch the first ever Twitter-powered vending machine built into a bus shelter for the Walkers Do Us A Flavour campaign.

    The vending machines will appear to have Walkers ambassador Gary Lineker sitting inside them, as he responds to tweets from the public asking him to vend a finalist flavour.

    These will be at three exclusive locations across London, for two weeks from the 28th August, offering the nation the chance to try one of the six new Walkers finalist flavours. (more…)

  • Tuesday, September 9th, 2014, (1:12 pm)

    New TV campaign for Ribena

    Screen shot 2014-09-07 at 17.37.42Lucozade Ribena Suntory Ltd is supporting its Ribena core range with a £2.5m media spend and a return to TV this September.

    The iconic Blackcurrant characters will be back for the first time in three years with the aim to engage consumers, generating sales for retailers.

    Whilst the squash segment is already worth £522.5m and Ribena is the UK’s number one selling juice drink brand; this new investment behind a British brand is set to further growth within the impulse channel. (more…)

  • Tuesday, September 9th, 2014, (11:00 am)


    fdin_logo_smallish1-299x300With a great line-up of industry thought-leaders for our 6th Annual Food & Drink Packaging Innovation Summit in Central London, we’ve made sure the sequence of the day follows the classic NPD process from strategy to launch.

    Delegates will also get some great case studies to illustrate the point.

    Arla’s slow churn butter dish, Coca Cola with it’s unique names campaign, and NoshDetox … unbelievably fresh result with high pressure packaging. (more…)

  • Tuesday, September 9th, 2014, (9:05 am)

    Galaxy unveils three new special edition flavours

    Screen shot 2014-09-07 at 17.33.37Galaxy has announced a new partnership with (RED), supported by three new celebrity ambassadors.

    Mollie King, member of girl-group The Saturdays, Alesha Dixon, music and TV personality, and Victoria Pendleton, World and Olympic cycling champion have inspired the designs for three personalised special edition 114g packs of Galaxy Milk, Galaxy Honeycomb and Galaxy Cookie Crumble.

    The partnership will raise money to help prevent transmission of HIV from mothers to their babies in Africa. (more…)

  • Tuesday, September 9th, 2014, (7:00 am)

    Malay Taste launches Rendang Curry Kit

    Screen shot 2014-09-07 at 17.21.59Empire Bespoke Foods has further extended the Malay Taste brand with the launch of a flavour-packed, easy to use Rendang Curry kit, which has already been listed in 239 Waitrose stores.

    The Rendang curry originates from Western Sumatra but has become an iconic dish throughout Malaysia, Indonesia and Singapore.

    The 165g meal kit has an RRP of £2.69 and contains Rendang curry paste, toasted desiccated coconut and coconut milk. (more…)

  • Monday, September 8th, 2014, (3:30 pm)

    Sunmagic unveils two back-to-school ranges

    Screen shot 2014-09-07 at 17.00.43Sunmagic, which produces a range of 100% pure fruit juice, smoothies and juice drinks, is launching two new juice drink ranges for the new school term.

    The two ranges come ahead of new government regulations regarding school food standards which come into play in January 2015.

    Under the new standards, soft drinks available in schools must contain no more than 150ml of juice due to their sugar content, and the maximum portion size of ‘combination drinks’ (drinks containing both juice and water) is now capped at 330ml. (more…)

  • Monday, September 8th, 2014, (1:00 pm)

    Kingsmill launches Sandwich Thins

    Screen shot 2014-09-07 at 16.51.10Kingsmill has unveiled a new product as part of its extensive bakery portfolio – Kingsmill Sandwich Thins.

    The launch is supported by a £8.4 million infrastructure investment at its Glasgow bakery.

    Kingsmill’s new delicious Sandwich Thins are square, pre-sliced thin rolls, available in both white and 50/50 varieties. (more…)

  • Monday, September 8th, 2014, (11:15 am)

    One third of UK households now affected by food allergy or intolerance

    Screen shot 2014-09-07 at 16.56.18In a survey commissioned by the Food and Drink Innovation Network for their ‘FreeFrom Summit’ next week, YouGov interviewed 1,600 representative adults across the UK.

    They found that the incidence to food allergy and intolerance has now increased to affect nearly a third of UK households – with 22% of the population believing that they suffer from a food allergy or intolerance – that is one in every five people.

    Dairy products and gluten are, unsurprisingly, the foods most likely to be suspected but, peanuts, along with dairy, remain a major issue for children. (more…)

  • Monday, September 8th, 2014, (9:11 am)

    Krispy Kreme launches new milkshakes

    Screen shot 2014-09-07 at 16.40.06Krispy Kreme is mixing it up in-store with the launch of its new milkshakes range across the UK.

    The new Kreme Shake collection will feature four flavours inspired by Krispy Kreme’s classic doughnuts.

    Consumers can choose from Chocolate Dreamshake, made with chocolate, finished with fresh cream, flake pieces and a sprinkling of chocolate powder or  Strawberries & Cream, a blend of cream and strawberry fruit sauce, topped with cream, strawberry and shortbread pieces. (more…)

  • Monday, September 8th, 2014, (7:00 am)

    MOMA! introduces new porridge sachets

    Screen shot 2014-09-07 at 16.31.48London based breakfast company MOMA! continues to add to its range of healthy breakfast propositions with the launch of MOMA! Porridge Sachets in three flavours.

    The brand new product will launch on shelves of Waitrose in September 2014.

    MOMA! Porridge Sachets will be available in the popular porridge pot flavours, Plain – No Added Sugar and Cranberry and Raisin, along with a brand new offering to the range, the Super Seeds Porridge, with no added sugar. (more…)

  • Friday, September 5th, 2014, (3:29 pm)

    Joe’s Tea Co. unveils new Queen of Green tea

    Screen shot 2014-09-02 at 21.02.57After winning seven awards at this year’s Great Taste Awards, London’s organic tea company, Joe’s Tea Co., has revealed a brand new green tea, Queen of Green.

    Queen of Green is packed with antioxidants, low in caffeine and adds to a range of hand picked teas.

    Since it launched in 2012 Joe’s Tea Co. has rocketed from its East London beginnings and now retails in six countries, in 150 stockists as well as 85 Greene King pubs, ultra-hip London café brand The Breakfast Club, Union Street Café, Mondrian London at Sea Containers and many more. (more…)

  • Friday, September 5th, 2014, (1:09 pm)

    Delicious Alchemy unveils new look and new products

    Screen shot 2014-09-02 at 20.51.13Yorkshire-based gluten free food brand, Delicious Alchemy has undergone a comprehensive rebrand and launched a host of brand new gluten and dairy free products.

    With its vibrant stripes and relaxed copy, the brand encourages people to create their own gluten free creations, in keeping with founder, Emma Killilea’s original ethos of making great tasting gluten free food.

    Emma said: “I launched Delicious Alchemy after I was diagnosed with coeliac disease because the gluten free products I tried didn’t taste very good. (more…)

  • Friday, September 5th, 2014, (11:09 am)

    Dell’Ugo’s Pink Fresh Pasta back to support Breast Cancer Care

    Screen shot 2014-09-02 at 20.15.47Ugo Foods, the manufacturer of chilled pasta, has announced its beetroot fresh pasta is now back on supermarket shelves in Waitrose and Ocado due to popular demand and high sales.

    The Special Edition Goats’ Cheese and Beetroot Fiorelli is launched at the start of Breast Cancer Awareness Month and 10 pence from each pack of pasta will be contributed towards Breast Cancer Care (Registered charity number 1017658 England and Wales and SC038104 in Scotland), the only specialist breast cancer support charity working throughout the UK.

    The Special Edition Goats’ Cheese and Beetroot Fiorelli was sold for a two-month period last autumn to support Breast Cancer Care. (more…)

  • Friday, September 5th, 2014, (9:10 am)

    Swizzels unveils Christmas collection

    Screen shot 2014-09-02 at 20.07.34British sweet manufacturer, Swizzels, is launching a new collection for Christmas 2014.

    Children’s sugar confectionery sales over the Christmas period were worth over £46m in 2013, up 18% year on year.

    Swizzels were the fastest growing manufacturer with value sales growing a massive 60% year on year. (more…)

  • Friday, September 5th, 2014, (7:00 am)

    Kopparberg Spiced Apple returns for winter 2014

    Screen shot 2014-09-01 at 19.43.15After another summer of growth, Kopparberg is now turning its attention to the colder months with Kopparberg Spiced Apple.

    Launching in October, the variant meets the increasing demand of consumers who view cider as an all year round drink.

    Kopparberg Spiced Apple has a warming sweetness, cinnamon notes with a woody aroma. (more…)

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