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Latest Food & Drink Industry News

• Friday, May 24th, 2013, (3:14 pm)

  MADE IN CHELSEA STAR FRONTS WRIGLEY’S SUPERSTAR SMILE CAMPAIGN

  Wrigley is launching a new oral care campaign designed to encourage people to ‘unleash their superstar smiles’ by taking a look at their daily oral care habits.

  The Superstar Smile campaign, which is fronted by Made in Chelsea’s Binky Felstead, coincides with National Smile Month (20th May – 20th June) and follows the introduction of new Extra White Bubblemint last month.

  Retailers looking to show their support can pick up a Superstar Smile and Extra White Bubblemint point of sale suite from their local Wrigley representative. (more…)

• Friday, May 24th, 2013, (1:02 pm)

  COCA-COLA ENTERPRISES SEEKS TO TRANSFORM AT-HOME RECYCLING

  Coca-Cola Enterprises (CCE), which manufactures, bottles and markets Coca-Cola products in Western Europe, has commenced a study with ten GB households to understand why recycling rates are so low despite people expressing strong beliefs towards environmental behaviours.

  Preliminary research commissioned by CCE and carried out by YouGov shows that 76 per cent of British consumers claim to “always” recycle plastic bottles at home.

  While over 64 per cent view recycling as “a moral and environmental duty”. (more…)

• Friday, May 24th, 2013, (11:09 am)

  BURGER KING LAUNCHES NEW RANGE OF SMOOTHIES AND FRAPPES

  Burger King has launched a new range of fruit Smoothies and flavoured Frappés, available at Burger King restaurants nationwide this month.

  The new menu features a range iced drinks; a Tropical Mango Smoothie, Strawberry Banana Smoothie, Chocolate Flavour Frappé and Caramel Frappé.

  Guilherme Ruschel, Director of Marketing, North West Europe at Burger King said: “We are very excited to be introducing our new range of iced beverages to our UK restaurants for the first time. (more…)

• Friday, May 24th, 2013, (9:31 am)

  UK LAUNCH FOR LUXARDO SANGUE MORLACCO CHERRY LIQEUR

  Cellar Trends Ltd will expand the range of Luxardo liqueurs in the UK with the arrival of Luxardo Sangue Morlacco Cherry Liqueur in June.

  This dark red, dry liqueur is made from Marasca cherries in the Luxardo orchards in Torreglia near Venice.

  Luxardo owns over 22,000 trees of the sour Marasca cherry variety. (more…)

• Friday, May 24th, 2013, (7:19 am)

  NEW NATURAL ENERGY DRINK HITS THE UK

  SUPER!NATURAL, Scotland’s first and only 100% pure and natural energy drink, will now be available from outlets across the UK.

  The brand has secured a number of new listings with well known distribution, wholesale and specialist food and drink companies.

  The listings include: The Cress Company, based in Dunfermline; Mercia Fine Foods based in Worcestershire; online retailer Spark Etail, Pinks Fine Foods from Northamptonshire and last but not least, Gordon & MacPhail, the world’s leading malt whisky specialist. (more…)

• Thursday, May 23rd, 2013, (8:38 pm)

  LAMBRINI CIDER UNVEILS NEW FLAVOUR AND BOTTLE DESIGN

  Halewood International has announced it is launching a new bottle design for its Lambrini Cider brand.

  The brand is also unveiling a new flavour, Cherry & Apple, to capitalise on the growing demand for fruit based flavours.

  Lambrini Cider was launched into the Off and On Trades in March 2012, gaining national multiple listings with ASDA and Tesco, independent wholesalers and a range of On Trade outlets. (more…)

• Thursday, May 23rd, 2013, (3:07 pm)

  SCHWARTZ LAUNCHES NEW ’2 IN 1′ RANGE

  Schwartz is launching a new 2 in 1 range in response to  research showing that 82% of consumers want a meal that is easy to prepare.

  The new range offers two recipe mix sachets in one handy pack: one sachet flavours the main dish whilst the other contains seasoning for a complementary side dish or topping.

  With five different varieties to choose from and a recipe on the back of pack, the ideas is consumers will easily be able try out new dishes or transform an existing family favourite. (more…)

• Thursday, May 23rd, 2013, (1:11 pm)

  SHLOER RELEASES NEW SUMMER SUNDAYS PROMOTION

  Shloer is launching a new on-pack promotion which gives consumers a one in 10 chance of winning one of 200,000 summer-themed prizes.

  Shloer’s ‘Summer Sundays’ promotion is being featured on individually-coded neck labels on two million bottles of the Shloer Red Grape, White Grape and Rosé variants being rolled out to all off-trade channels this month.

  The promotion, which forms part of the £16m marketing investment in the brand this year, will run across the summer months (while stocks last) offering consumers a choice of Summer Sunday gifts ranging from BBQs and picnic hampers to sumptuous cupcakes. (more…)

• Thursday, May 23rd, 2013, (11:09 am)

  HEINEKEN LAUNCHES STRONGBOW DARK FRUIT

  Heineken is adding another string to Strongbow, its cider brand, with the launch of a new flavoured variant, Strongbow Dark Fruit.

  The launch follows the introduction of Strongbow Pear, which led Heineken’s transformation of the Everyday Cider category in 2012 when the product was voted the No.1 selling Long Alcoholic Drink (LAD) of the year.

  Strongbow Dark Fruit has been created to recruit shoppers to the Everyday Cider category by tapping into the burgeoning consumer interest in flavoured cider. (more…)

• Thursday, May 23rd, 2013, (9:35 am)

  GLOBAL FOOD & DRINK TRENDS SUMMIT

  Last year it was a sell out and as this year’s agenda is so exciting we don’t want you to miss out.

  Once again we’re excited that the summit will be chaired by our food and drink trends guru Charles Banks.

  You might already be signed up to his excellent newsletter, if not I really recommend it, but even if you are, he’s going to reveal a lot of very different and new insights. (more…)

• Wednesday, May 22nd, 2013, (3:16 pm)

  CAFEDIRECT LAUNCHES NEW CAMPAIGN

  Cafédirect is launching their ‘Made the Small Way’ campaign onto the silver screen with cinema advertising to debut in independent cinema chains across the UK.

  The 30 second advert, devised by creative agency Brothers & Sisters, highlights Cafédirect’s taste and quality credentials, revealing why sourcing directly from smallholder growers is better for everyone – better for the growers who can then produce better quality for customers.

  The campaign will also be supported by price promotions instore and activity across Cafedirect’s social media channels including Facebook and Twitter. (more…)

• Wednesday, May 22nd, 2013, (1:37 pm)

  RUBICON INVESTS IN NEW PRODUCTS AND BRAND SUPPORT

  

  A G Barr is investing £2m in brand support to Rubicon to enable retailers to profit from this sales opportunity.

  The brand activity will be spearheaded by nationwide TV advertising, targeting both ethnic and mainstream shoppers, product sampling and profit-boosting NPD.

  Rubicon aims to attract new and existing consumers to the brand with a £2m spend, including a National TV campaign during July and August. (more…)

• Wednesday, May 22nd, 2013, (11:33 am)

  WEIGHT WATCHERS LAUNCHES NEW CRUMPETS BY WARBURTONS

  This month, Weight Watchers is extending its range of Bakery products with the launch of new Weight Watchers Soft Crumpets, baked by Warburtons.

  Available in a four pack, Weight Watchers Soft Crumpets have been created to deliver the same taste consumers expect from Warburtons, but with a ProPoints value of just two per crumpet.

  They are being launched to appeal as a breakfast option or daytime snack for consumers following a healthier eating plan. (more…)

• Wednesday, May 22nd, 2013, (9:26 am)

  MCVITIE’S RELEASES LIMITED EDITION CELEBRATION TIN

  United Biscuits (UBUK) is launching McVitie’s limited edition Celebration Tin for 2013.

  As Britain gets set for yet another historic year of Royal occasions, the limited edition tin aims to make the perfect treat to share with family and friends during the celebrations and boost summer sales for retailers.

  The McVitie’s Celebration Biscuit Selection includes an assortment of plain, chocolate, creams and jam McVitie’s biscuits. (more…)

• Wednesday, May 22nd, 2013, (7:09 am)

  SUNMAGIC ANNOUNCES NEW JUICE FLAVOURS

  Sunmagic, the 100% pure fruit juice, smoothie and juice drink brand, has won new listings at Palmer & Harvey and confectionery wholesaler Hancock’s.

  The new listings follow last month’s announcement of Sunmagic’s £1m brand investment, with the Love Sunmagic breakfast campaign currently live on Global Radio’s 95.8 Capital FM featuring a series of daily competitions.

  Palmer & Harvey is increasing its existing range of Sunmagic products from the beginning of June with the introduction of Sunmagic’s ‘exotic’ range launched in February 2013. (more…)

• Tuesday, May 21st, 2013, (3:27 pm)

  THE COTSWOLD TRAITEUR EXPANDS FROZEN READY MEAL RANGE

  The Cotswold Traiteur, creator of restaurant quality frozen meals, has expanded his range to include a further 20 dishes.

  The range now includes more traditional dishes to suit family mealtimes; British Shepherds’Pie, Steak and Ale Pie, Chicken, Leek and Mushroom Pie and well as Lasagne, Bolognese Sauce and Mexican Chilli con Carne.

  Side dishes have also been added to the range; Braised Red Cabbage, Fennel a la Grecque and five different variations of Mashed Potato. (more…)

• Tuesday, May 21st, 2013, (1:20 pm)

  RUSTLERS UNVEILS NEW ‘HUNGER MOMENTS’ CAMPAIGN

  Kepak Convenience Foods is launching a new campaign as part of its marketing plans for Rustlers.

  The ‘Give the Ref a Break’ campaign is a tongue in cheek ad campaign that has been developed to remind consumers to purchase Rustlers at key ‘hunger moments’.

  The campaign will go live 48 hours before key sporting events, including the Champions League Final at Wembley and the Brazil v England International. (more…)

• Tuesday, May 21st, 2013, (11:11 am)

  ADNAMS LAUNCHES NEW FAT SPRAT BEER

  Adnams has announced the launch of ‘Fat Sprat’, a limited edition, pale amber beer.

  The new beer, which will support the work of the Marine Conservation Society (MCS), is a full flavoured 3.8% abv beer.

  Adnams has been supporting the MCS since 2002 when the company adopted a 1km section of Southwold’s beach and has been organising regular clean-ups ever since. (more…)

• Tuesday, May 21st, 2013, (9:01 am)

  HEINZ TOMATO KETCHUP IS BACK ON TV

  Heinz’ invisible bottle TV advert is back on TV screens this May to remind consumers that when it comes to tomato ketchup ‘IT HAS TO BE HEINZ’.

  This time, the TV campaign will feature the brand’s flavoured launches, Heinz Tomato Ketchup in a Jar and Heinz Fiery Chilli Tomato Ketchup, to help drive awareness for the flavoured varieties.

  The original advert, which shows everything but the bottle, aims to remind consumers that ‘Heinz Tomato Ketchup is so irreplaceable you don’t have to see it to know no meal is complete without a dollop of the nation’s tomato ketchup.’ (more…)

• Tuesday, May 21st, 2013, (7:00 am)

  CADBURY LAUNCHES NEW CRUNCHUMS

  Cadbury has launched a new product for 2013- Cadbury Crunchums.

  Crunchums are snack of crispy cereal bites, coated in Cadbury chocolate.

  Following on from Cadbury Popcorn and Cadbury Pretzels, CadburyCrunchums are part of a similar breed of snacks set to appeal to the nation. (more…)

• Monday, May 20th, 2013, (3:19 pm)

  NEW NOODLE POTS FROM ITSU

  Itsu has introduced it’s new 3-minute noodle pots to the market.

  These healthy noodle pots will be available in Sainsbury’s from the beginning of June in two flavour variants, Original Thai and Thai Spicy (vegetarian).

  Itsu noodle pots are designed as an alternative to lacklustre lunchtime sandwiches and suppertime ready meals. (more…)

• Monday, May 20th, 2013, (1:27 pm)

  CHEDDS CHEESE & TOASTIES NEW SINGLE PACK FORMAT

  Chedds, the 100% real cheddar kids snacking brand from Cathedral City, is introducing its Cheese & Toasties in a new convenience sector specific format in June.

  The single pack, which consists of six slices of mild Cathedral City Cheddar and six pieces of Melba toast, will be available in cases of 12.

  Like all Cathedral City products, Chedds contains no artificial colours, flavours or preservatives. (more…)

• Monday, May 20th, 2013, (11:16 am)

  UNEARTHED UNDERGOES REVAMP

  Continental food brand unearthed is looking to supercharge growth with a major revamp of its packaging and antipasti range.

  The new look will be rolled out across its new Alfresco Sausages and Olives & Antipasti range from the end of May onwards in a bid to reignite growth within the chilled olive and antipasti sector, which has slowed in growth over the past 12 months.

  The packaging design has been designed to reinforce unearthed’s discovery ethos and taste credentials. (more…)

• Monday, May 20th, 2013, (9:00 am)

  POM-BEAR LAUNCHES NEW POM-BEAR ZOO

  New this spring from Pom-Bear is an extension to the Pom-Bear franchise: Pom-Bear Zoo.

  With a ‘Really Cheesy’ flavour, this snack introduces Pom-Bear’s ‘Zoo Friends’ – a mix of brand new animal shapes.

  Each bag contains up to nine different animal characters so that children can identify the animals and play with the pieces before eating them. (more…)

• Monday, May 20th, 2013, (7:00 am)

  PRIVATE LABEL VERSUS THE BRAND SUMMIT – LAST CHANCE

  As you may know, private label has seriously caught up with and, in many cases, overtaken the brand in terms of share, value and quality.

  What was once deemed a ‘traditional’ basket full of brands has long gone.

  That’s why we’ve laid on a raft of experts at out Private Label Versus The Brand summit coming up THIS WEEK, Wednesday 22nd May. (more…)

• Friday, May 17th, 2013, (3:31 pm)

  ANNA FRIEL THE VOICE OF NEW M&S FOOD CAMPAIGN

  Marks & Spencer (M&S) has announced the launch of a new food marketing campaign, covering online, print and television.

  Actress Anna Friel will provide the voice for a series of TV adverts focused on different food occasions – from a seaside picnic to a lunch on the go.

  Built around the strapline ‘Make Today Delicious’, the campaign aims to show how M&S food can make more everyday food moments extra special. (more…)

• Friday, May 17th, 2013, (1:09 pm)

  CADBURY DAIRY MILK LAUNCHES NEW MARVELLOUS CREATIONS CAMPAIGN

  Cadbury Dairy Milk will be hitting the small screen this May with the launch of the new Cadbury Dairy Milk Marvellous Creations TV campaign.

  Inspired by the wonder of a funfair, the new Cadbury Dairy Milk Marvellous Creations advert transports the viewer to a chocolate factory where the bar is created.

  The advert, which launches this month for six weeks, will be aired alongside popular programmes such as Britain’s Got Talent, Celebrity Juice and The British Soap Awards Party. (more…)

• Friday, May 17th, 2013, (11:11 am)

  NEW RANGE OF PREMIUM CRISPS HITS UK SHELVES

  John Tague, who took Seabrooks from £11million turnover to £30million, has created TAGS Tasty Crisps.

  So far the range is made up of 125g hand cooked potato chips in three flavours – Malt Vinegar & Sea Salt, Sweet Chilli and Mature Cheddar & Red Onion.

  And 25g Potato Crisps which come in multipacks of six and three flavours – Salt & Vinegar, Cheese & Onion and Ready Salted. (more…)

• Friday, May 17th, 2013, (9:11 am)

  NEW PRICE MARKED PACKS FROM SACLA, NANDO’S AND PIZZA EXPRESS

  Fine food distributor RH Amar has teamed up with brand partners Sacla’, Nando’s and Pizza Express to launch price marked packs into wholesalers and convenience retailers.

  The move – across popular lines of Sacla’ pesto, Nando’s Peri-Peri sauces and marinades, and Pizza Express salad dressings – is aimed at allowing convenience retailers to capitalise on the sales success that all three brands are already having in major supermarkets.

  Available to wholesalers for a limited period, all three brands feature £1.99 price marked packs of popular variants and offer attractive margins to convenience retailers.

  (more…)

• Friday, May 17th, 2013, (7:09 am)

  NEW VEGETARIAN CONFECTIONERY RANGE

  The retail and foodservice trades are being offered a new vegetarian confectionery range, launched to target the increasing number of consumers looking for sweets that do not contain gelatine.

  Freedom Mallows, from Freedom Confectionery, are light vanilla flavour marshmallows created using all natural flavours.

  Fat, dairy and gelatine free, the mallows are designed for vegetarians, vegans, consumers with intolerances and those seeking halal or kosher products for religious reasons. (more…)

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