Latest Food & Drink Industry News

  • Wednesday, April 23rd, 2014, (11:00 am)

    Rod and Ben’s launches two new lunch pots

    Screen shot 2014-04-17 at 20.22.44Rod and Ben’s, makers of Devonshire soups, has launches two new organic lunch pots.

    The lunch pots are made with nutritious natural ingredients and the two new flavour include Spiced Thai Butternut Squash, and Pasta, Bean and Mushroom.

    Both are low in salt, dairy-free and suitable for vegetarians, and are designed to appeal as a lunchtime filler. (more…)

  • Wednesday, April 23rd, 2014, (9:06 am)

    Nestle Cereal shoppers offered the chance to “Win a Cow”

    unnamed-3Cereal Partners UK has launched an on-pack promotion, offering consumers the chance to “Win a Cow”…well it’s milk anyway.

    The campaign, created and executed independent integrated creative agency, BD Network, gives consumers the opportunity to win a year’s supply of milk.

    This is the first piece of work BD Network has created for Cereal Partners UK following a pitch in 2013. (more…)

  • Wednesday, April 23rd, 2014, (7:01 am)

    Magners announces 1k-a-day promotion

    Screen shot 2014-04-17 at 20.03.09Magners, the Irish cider, has launched an instant-win, off trade promotion, giving £1,000 to a customer a day from 10 April to the 1 June 2014.

    The promotion brings to life Magners’ Now is a Good Time marketing proposition.

    Using a text-to-win entry mechanic, winners will be informed within hours of entering. (more…)

  • Tuesday, April 22nd, 2014, (3:44 pm)

    Spar Exclusives wine range celebrates year of success

    Screen shot 2014-04-17 at 19.46.42Spar UK’s Exclusives wine range has achieved sales of a massive £2.8 million in the year since their launch.

    The sparkling Italian lines, Perlezza Prosecco Brut and Rose variants, have reached £1.5 million in sales, with 90% distribution in licensed SPAR stores and generating almost £20 per week, per store.

    The other four brands have also generated another £1.3 million, with the Terra Ricca brand and Sola leading the way in distribution and sales. (more…)

  • Tuesday, April 22nd, 2014, (1:09 pm)

    Nature Valley launches Coconut Crunch cereal bar

    Screen shot 2014-04-17 at 19.42.18Snack brand Nature Valley has launched an on-trend addition to its Crunchy cereal bar range this spring.

    New Nature Valley Coconut Crunch combines wholegrain oats with the taste of grated coconut.

    Over the last few years the trend for coconut flavouring has become big business in the food and beverage industries and currently it is one of the most popular sweet flavours among consumers. (more…)

  • Tuesday, April 22nd, 2014, (11:49 am)

    PUTTING INSIGHT AT THE HEART OF NPD

    Screen shot 2012-10-19 at 22.06.10We will be spending a whole day focusing on the real science behind what makes people buy at out Putting Insight At the Heart Of NPD on Wednesday 11th June in Central London.

    As you know staying ahead on this subject is one of our profession’s top concerns.

    So we asked Dr Nick Southgate, The IPA’s lead-thinker on behavioural economics + NPD + marketing to create and chair an event which will re-examine the consumer’s journey from brand + concept to the fixture and beyond. (more…)

  • Tuesday, April 22nd, 2014, (9:33 am)

    Princes urges convenience retailers to capitalise on growth of canned food

    Screen shot 2014-04-16 at 21.36.37Following this year’s Canned Food Week (14th – 20th April 2014), Princes is encouraging convenience stores to evaluate the products they stock to capitalise on strong sales in the category.

    Spending in the category is up £3.2 million year on year and category penetration is continuing to grow – 99.3% of the UK population now buy canned goods.

    Princes also saw strong sales in 2013, adding further value to the already strong category. (more…)

  • Tuesday, April 22nd, 2014, (7:14 am)

    New soup flavours from Soupologie

    Screen shot 2014-04-16 at 21.29.45We would all love to lead a healthier lifestyle, but with hectic work and family commitments, it often seems almost impossible to always make the right choices.

    Now new brand Soupologie offers three ranges of chilled soups which are low in calories, saturated fats, sugar and salt.

    Using quality vegetables and ingredients, each soup is designed to taste as if it was made at home since everything is cooked in small batches with stringent quality control. (more…)

  • Thursday, April 17th, 2014, (3:09 pm)

    Fudge Kitchen launches drinking fudge in food service format

    235040-1Fudge Kitchen has launched its drinking fudge in a food service formet.

    No more futile whisking of clumps or powdery mess and waste, instead users pump and stir the fudge into milk or soya milk.

    With endless possible variations, Fudge Kitchen Drinking Fudge is a year round product, mixing well with syrups and toppings, or blending well with fruit and crushed ice to create frappés. (more…)

  • Thursday, April 17th, 2014, (1:01 pm)

    First chilled gluten-free savoury pastry range hits the UK

    Screen shot 2014-04-11 at 22.53.36The first chilled gluten-free savoury pastry range has been launched to appeal to the one in 100 people in the UK who have coeliac disease.

    Too Good To Be Gluten Free, which is Coeliac UK certified, launched this month into Whole Foods Market stores across the country.

    The NO.G launch range includes: Slow Cooked Beef & Mushroom Pie, Butternut, Spinach & Emmental Pie, Chorizo Topped Frittata, Cheese & Tomato Topped Frittata, Mini Cheese & Bacon Soufflés, Chocolate & Morello Cherry Tart, and Blueberry & Vanilla Cheesecake. (more…)

  • Thursday, April 17th, 2014, (11:19 am)

    Mars Chocolate Drinks launches Skittles Shake and Snickers Shake

    Screen shot 2014-04-11 at 22.22.43The flavoured milk category continues to grow at a rate of 19%, with chocolate milk remaining the category’s favourite flavour with a 34% share of value sales.

    Innovation within the category has also seen flavours outside of the core varieties, chocolate, banana and strawberry, grow by 40%, accounting for 23% of total value sales.

    In line with this growth trend, Mars Chocolate Drinks and Treats has announced two new flavours to its 350ml milk drinks range with the arrival of Skittles Shake and Snickers Shake. (more…)

  • Thursday, April 17th, 2014, (9:01 am)

    Mexicana cheese unveils new packaging

    Screen shot 2014-04-11 at 22.30.38Mexicana, the cheese that mixes traditional Cheddar with chillies and Mexican spices, launches new packaging this week.

    Owned by the Ilchester based speciality cheese manufacturer, Norseland, Mexicana’s three varieties include Sweet Chilli, Original Hot and Extra Hot.

    All varieties will all have a strong, bold black background to the label, with standout flaming chilli illustration replacing original red labelling, giving it great stand out on shelf. (more…)

  • Thursday, April 17th, 2014, (7:09 am)

    Oasis unveils new Tropical variant

    Screen shot 2014-04-11 at 22.13.47Coca-Cola Enterprises Ltd is making an investment into its Oasis juice drink range with the launch of a new tropical variant.

    The launch is for independent retailers to help recruit teens to the brand and drive sales.

    The juice drink brand is building on the growth seen in the Juice Drinks sector by launching a Pineapple Rush variant to tap into the popularity of tropical flavours. (more…)

  • Wednesday, April 16th, 2014, (3:19 pm)

    National sampling campaign for Refresco Gerber

    Screen shot 2014-04-10 at 21.22.54Refresco Gerber is to undertake a nationwide brand sampling campaign from May to November at 13 major county shows and lifestyle events attended by 1.7 million people.

    Over 200,000 samples of Del Monte, Umbongo, Fruit Burst, Sunpride and Welch’s will be distributed along with books of discount vouchers, which are designed to encourage juice consumption across a number of occasions from breakfast through to dinner, to be redeemed in-store

    The campaign will kick off at the Badminton Horse Trials on 7th May. (more…)

  • Wednesday, April 16th, 2014, (1:12 pm)

    Rustlers adds Chip Shop Curry Noodles to its range

    unnamed-2Kepak Convenience Foods is introducing a new ‘Chip Shop Curry’ variant to its range of Rustlers Noodle Pots.

    The new 300g variant (rrp £1.99) combines chicken breast pieces with noodles in a chip shop curry sauce.

    It comes with a fork and can be microwaved in two minutes. (more…)

  • Wednesday, April 16th, 2014, (11:01 am)

    Tesco launches new Healthy Living range

    Screen shot 2014-04-10 at 21.07.06Tesco has announced the launch of its new Healthy Living range, developed to help customers who want to make healthier food choices that fit in with their lifestyle.

    From chilled prepared meals, salads and salad dressings, through to desserts, snacks and sweets, the range has been developed so that eating healthily doesn’t have to taste like a compromise.

    Every dish has been crafted by Tesco nutritionists to be full of flavour, and created especially for people who want good food and want to control levels of sugar, salt, fat and saturates. (more…)

  • Wednesday, April 16th, 2014, (9:15 am)

    Yeo Valley hits the road with latest on-pack promotion

    Screen shot 2014-04-10 at 09.04.03In an effort to get families outside and enjoying the great outdoors this summer, Yeo Valley have teamed up with Danbury Motor caravans to launch its biggest on-pack promotion to date.

    Running across 20 million packs from now until July, customers will be given the chance to win one of two classic VW Campervans.

    By entering the unique on-pack promotional code online, customers will be notified whether or not they are an instant winner. (more…)

  • Wednesday, April 16th, 2014, (7:14 am)

    Nature’s Path launches free-from granola bars

    Screen shot 2014-04-09 at 21.15.46Nature’s Path, the organic cereal producer dedicated to free-from products, has come up with its first-ever granola bars.

    Proving that gluten-free doesn’t need to be humour-free, they are playfully called ‘Nice and Nobbly’ bars.

    They’re ‘nice’ because they are packed full of wholesome things – and they’re ‘nobbly’ because the whole seeds and oats inside make it impossible for them to have a smooth outside. (more…)

  • Tuesday, April 15th, 2014, (3:17 pm)

    Rexam launches sparkling green tea beverage

    Screen shot 2014-04-08 at 20.17.50Rexam, a leading global beverage can manufacturer, has been selected by iced tea brand MangaJo to launch its new range of lightly carbonated green tea beverages, MangaJo Sparkling Pressé.

    The 330ml cans, produced at Rexam’s Milton Keynes plant, sees MangaJo switch from glass to an aluminium format for the first time.

    Selected for its recycling credentials and contemporary feel, the cans, developed by Rexam, help position MangaJo Sparkling Pressé as a premium drink in the category and help catch the eye of health-conscious consumers. (more…)

  • Tuesday, April 15th, 2014, (1:11 pm)

    Vita Coco Coconut Water unveils new Lemonade flavour

    Screen shot 2014-04-08 at 20.11.41Available in store from April 28th 2014, Vita Coco Coconut Water is extending its core 330ml range, to introduce a sixth flavour; Lemonade.

    As the first coconut water brand to bring this variant to market, Vita Coco Lemonade contains less sugar and has lower calories than other leading UK chilled still lemonades.

    With its strong taste credentials combined with naturally healthy and hydrating ingredients, this product aims to become a serious contender in the soft drinks market. (more…)

  • Tuesday, April 15th, 2014, (11:05 am)

    SUGARS & SWEETENERS MASTERCLASS

    Screen shot 2012-10-19 at 22.06.10Whether you’re out-and-proud about using sugar or you’re on low-sugar for your products (or thinking of switching) then our Sugars & Sweeteners Masterclass on Thursday 8th May in London, is definitely for you.

    The full agenda is below, but in summary we’ll look at the real evidence behind claims that sugar influences health.

    Why sugar has suddenly become a big issue and what food and drink companies can do about it? (more…)

  • Tuesday, April 15th, 2014, (9:14 am)

    Davidstow re-launches Extra Mature Cheddar

    unnamed-1Dairy Crest has announced the re-launch of Davidstow Extra Mature 200g.

    The Extra Mature 200g will target the gap for the older affluent shoppers who seek a smaller pack size, but still offer the same exceptional flavour and premium proposition.

    Davidstow is currently worth £16 million and continues to show strong growth at +8.8% YOY. (more…)

  • Tuesday, April 15th, 2014, (7:07 am)

    Ocean Spray launches new mango blend

    Screen shot 2014-04-08 at 20.07.38Farmers’ cooperative Ocean Spray is building on a burgeoning consumer appetite for tropical tastes with the introduction of Cranberry & Mango Juice Drink to its range of ambient blends.

    The new line is the first in a number of NPD streams set to be unveiled in 2014, signalling the brand’s continued commitment to meeting the needs of the UK market.

    Consumer research has shown that Cranberry & Mango will have the greatest incremental sales opportunity for the brand, as both tropical and mango flavours have been gaining more fans across the UK. (more…)

  • Monday, April 14th, 2014, (3:09 pm)

    Kestrel lager launches ‘hole in one’ golf campaign

    Screen shot 2014-04-08 at 20.02.11Kestrel Premium Lager, crafted in Scotland, is launching a national marketing campaign that champions renaming golf’s ‘hole in one’, to scoring a ‘Kestrel’ in order to raise awareness for dwindling populations numbers of the iconic bird of prey.

    Rolling out across potentially 250 golf clubs initially throughout Scotland, the campaign will be supported by PR and ‘in-club’ marketing collateral which will include posters, branded beers mats and other bar signage.

    Golf has a number of bird terms including Eagle, Birdie and Albatross, but the hole in one does not. (more…)

  • Monday, April 14th, 2014, (1:16 pm)

    Doritos launches Joe Hart penalties on-pack promotion

    Screen shot 2014-04-08 at 19.56.11Doritos is giving shoppers the chance to win one of their biggest on pack promotions to date.

    The campaign will run throughout the summer, giving people the chance to win cash prizes by scoring penalties in an online game against No.1 goalkeeper Joe Hart.

    In April, May and June, every Doritos single and sharing bag will contain a unique code which unlocks a chance to play. (more…)

  • Monday, April 14th, 2014, (11:09 am)

    New KitKat Cone Ice Cream for summer 2014

    Screen shot 2014-04-08 at 19.54.21R&R Ice Cream has announced it is adding the classic KitKat bar to its impulse range for 2014, reinvented in an ice cream cone format.

    The KitKat Cone is the latest addition to R&R’s expanding Nestle range which already includes the likes of Fab, Rowntrees Fruit Pastilles and Milky Bar.

    The addition of the KitKat Cone to this portfolio signifies the two pronged strategy of R&R: capitalising on the popularity of the KitKat brand, and the growing market for cone ice cream. (more…)

  • Monday, April 14th, 2014, (9:00 am)

    Schwartz herbs and spices teams up with Bar-Be-Quick

    Screen shot 2014-04-08 at 19.51.36Bar-Be-Quick – the original instant barbecue manufacturer – has teamed up with Schwartz, the UK’s herbs and spices brand, to offer four seasonal recipes on promotional packs, available in Asda from Easter.

    The Schwartz-branded regular size instant barbecues (£3.99 RRP) feature four different on-pack recipes that make up the Grill Mates range – Tennessee Ribs, Brazilian Churrasco Style BBQ Beef, Grilled Salmon and Grilled Rare Tuna Steak – to enable customers to create easy, varied meals.

    This allows them to cook much more than burgers and sausages when they choose to dine al fresco, or away from home. (more…)

  • Monday, April 14th, 2014, (7:09 am)

    Libby’s launches one litre chilled orange juice carton

    Screen shot 2014-04-08 at 19.48.40Libby’s is launching a one litre chilled Orange C in a new one litre chilled carton format, which highlights its high vitamin c content.

    Iceland is the first retailer to list the product, which will be available in-store from mid April at a price of £1 a carton.

    Appealing to the value minded and the health conscious, the new chilled orange juice drink is 25% juice, has no added sugar and is a low calorie drink with just 33 calories per 250ml serving. (more…)

  • Friday, April 11th, 2014, (3:12 pm)

    New Rubicon Coconut Water hits shelves

    Screen shot 2014-04-07 at 00.17.05A G Barr is building on Rubicon’s position as Exotic Juice Drink brand with the launch of new Rubicon Coconut Water.

    The brand has played a pivotal role in the changing tastes of Britain, with 10 million mainstream consumers now drinking Rubicon.

    Adrian Troy, Head of Marketing for A G Barr, said: “Exotic flavours have seen a rapid growth in recent years as consumers seek new, authentic flavours. (more…)

  • Friday, April 11th, 2014, (1:09 pm)

    Mars Ice Cream unveils World Cup 2014 on-pack promotion

    unnamedMars Ice Cream is aiming to drive further volume and sales growth with a strategic on-pack promotion in support of the forthcoming Football World Cup in Brazil.

    As an official sponsor of the FA, this exclusive giveaway will permit Mars to reward England football supporters by offering them the unique opportunity to win one of 500,000 official England football shirts – available across both the Mars Confectionery and Mars Ice Cream ranges.

    The promotion will be on the Mars Ice Cream Singles bars and Mars Ice Cream 4-Packs, and is available to all retailers now. (more…)

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