Latest Food & Drink Industry News

  • Wednesday, July 23rd, 2014, (1:00 pm)

    Brain Blasterz sour candy range gets social for summer

    Screen shot 2014-07-22 at 21.32.57Consumers of sour sweets are being encouraged to ‘Get Sour Now!’ and share a photo or video of their ‘sour face’ thanks to a new social media campaign for Bon Bon Buddies’ own-brand sour candy range.

    Brain Blasterz was the first own-brand range to be developed by Europe’s leading licensed character confectionary company, Bon Bon Buddies, and, since its launch in 2011, it is now sold in more than 20 countries across Europe and the Middle East.

    Initially Brain Blasterz was launched to the market with the mega sour ‘Candy Container’ but, following its popularity, the range has been expanded to 16 products available in a variety of flavours. (more…)

  • Wednesday, July 23rd, 2014, (11:25 am)

    Vita Coco Kids unveils new single wedge format

    Screen shot 2014-07-22 at 21.26.38Vita Coco Kids, the children’s variant from Vita Coco 100% Natural Coconut Water, has announced expansion into the ‘grab & go’ sector with its single wedge format.

    Launching into 270 Boots stores this July, the 180ml pouches will be available for customers to pick up from the ‘grab & go’ aisle.

    The drink comes in two natural fruit flavours: Apple & Blackcurrant and Mango & Pineapple, and retails at 99p each. (more…)

  • Wednesday, July 23rd, 2014, (11:12 am)

    DeBeukelaer Cookies Bakery launches extra-large single-wrapped American style cookies in the UK

    Screen shot 2014-07-22 at 21.17.00Griesson – de Beukelaer (GdB) – one of the manufacturers and marketer of sweet biscuits and savoury snacks in Germany – has made its first move into the sweet biscuits branded UK market with the launch of the DeBeukelaer Cookies Bakery range.

    The range comprises: Brownie (soft-baked), Creamy (nougat filled) and Crispy (milk chocolate with hazelnuts) varieties.

    The cookies are inspired by Greenwich Village bakeries in New York. (more…)

  • Wednesday, July 23rd, 2014, (7:05 am)

    Nature Valley unveils £2million advertising campaign

    Screen shot 2014-07-22 at 21.04.34Snack brand Nature Valley has launched a multi-million advertising campaign in a move to help retailers drive awareness and trial amongst their shoppers, maximise sales and ultimately grow its share in the Healthier Biscuit category.

    Designed to reflect the brand’s key benefits of great tasting ingredients, the campaign includes a 30-second TV commercial which is on air now through to the end of August.

    In addition, the campaign is being supported with sampling and digital activity. (more…)

  • Tuesday, July 22nd, 2014, (3:30 pm)

    Monster Energy unveils two new brand additions

    Screen shot 2014-07-21 at 21.30.45Monster Energy, distributed by Coca-Cola Enterprises (CCE), has announced its latest investment into the brand by unveiling two new products, helping to reinforce its growth of the past 12 months.

    The latest additions to the brand, which aim to drive incremental growth, include: Monster Assault and Monster Energy.

    Monster Assault is a blend of soda and energy, which is introduced into the GB market following a highly successful activation across Europe. (more…)

  • Tuesday, July 22nd, 2014, (1:13 pm)

    Premier Foods unveils new Oxo Herbs & More

    Screen shot 2014-07-21 at 21.19.56Premier Foods is continuing its investment within the £455m flavourings and seasonings category this August with the launch of Oxo Herbs & More.

    The versatile flavour pots are made with herbs and flavourings and will be available in pairings of; Lemon & Thyme, Rosemary & Thyme, Roast Garlic & Parsley, Rosemary & Red Wine flavours and Tarragon & Chive, offering mums ‘The Magic Touch’ to turn everyday meals into flavoursome, family favourites.

    A full integrated £4m marketing campaign later in the year will include TV, cinema, sampling, digital, in-store support and PR. (more…)

  • Tuesday, July 22nd, 2014, (11:04 am)

    Mr Organic launches new range of tomato ketchups

    Screen shot 2014-07-21 at 20.26.18Mr. Organic – the UK’s independent, organic food brand - has announced the launch of what they believe is the most tomatoey ketchup on the market.

    Each bottle contains 2.5kg of fresh, organic tomatoes (around five times more than other leading brands) and the range comes in Original, Smoky and Chilli flavours.

    Mr. Organic’s classic tomato ketchup contains around 30% less sugar per 100g than other leading ketchup brands. (more…)

  • Tuesday, July 22nd, 2014, (7:17 am)

    Mellow Yellow launches new Chilli Oil into Ocado

    Screen shot 2014-07-21 at 20.18.57New Mellow Yellow Chilli Oil is designed to appeal as a companion to spice up many dishes, saving the need to cut up a chilli.

    Ideal for high temperature cooking such barbequing, stir-frying, or roasting, as well as drizzling and dipping.


    The new oil will debut in Ocado this month. (more…)

  • Monday, July 21st, 2014, (3:57 pm)


    Screen shot 2014-07-20 at 19.56.18As you know by the end of 2014 we will need to fully and clearly communicate all the allergens that are in our food & drink ingredients, products, drinks and dishes whatever the location or occasion.

    In short, by the end of this year, UK (and European) consumers should be able to confidently eat FreeFrom Everywhere.

    So whether you are producing and packing in a factory or preparing in a kitchen out of the home, our conferences on the 10th and 11th September will give you not only the theory you need, but also the experience of the major contractors, distributors and major contractors who are already serving FreeFrom and reaping the benefits of doing it well. (more…)

  • Monday, July 21st, 2014, (1:12 pm)

    Subway set to open ten stores in partnership with MRH Retail

    Screen shot 2014-07-20 at 19.54.06Subway has announced it is set to open ten new stores by the end of the year in partnership with forecourt operator MRH Retail.

    As part of its ongoing development plan, MRH Retail is looking to open 30 stores at select locations by the end of 2015, with three stores already opened in Scotland and a further seven Subway stores planned in 2014.

    Subway said there are currently more than 400 Subway stores open or in development in non-traditional locations, such as within convenience stores, forecourt sites, hospitals, universities or transport hubs. (more…)

  • Monday, July 21st, 2014, (11:11 am)

    On-pack football promotion from Honey Monster

    Screen shot 2014-07-20 at 19.47.08Children’s cereal brand, Honey Monster, has launched an on-pack football promotion which will run until May 2015, in a bid to reward loyal consumers and encourage repeat purchase of products.

    There are four million packs on shelf featuring the offer, with each prize worth £7.

    Every pack is winner and each consumer will receive a voucher for a free half-an-hour training session at a professional football school, with more than 400 locations available to choose from across the UK. (more…)

  • Monday, July 21st, 2014, (9:00 am)

    Annabel Karmel launches first multi-channel TV campaign

    Screen shot 2014-07-21 at 20.21.38The UK’s children’s cookery author, Annabel Karmel, debuts in an animated kitchen tale in a bid to make an emotional connection with busy families.

    Children’s food brand, Annabel Karmel, is targeting mums and dads of toddlers with its first ever TV campaign to promote its 12-strong Chilled Toddler Meal range.

    The ad has been created by Quite Frankly Productions in collaboration with Grainger & Wolff and animation experts Scubaboy Inc. (more…)

  • Monday, July 21st, 2014, (7:00 am)

    The Famous Grouse launches limited edition Commonwealth Games whisky

    Screen shot 2014-07-20 at 19.20.00As the official whisky provider to the Glasgow 2014 Commonwealth Games, The Famous Grouse, distributed by Maxxium UK, has released a limited edition single malt to mark their sponsorship of this sporting event.

    The whisky brand, which is the number one selling whisky in Scotland and the UK, has announced it will release a special Commonwealth Games bottling of Glenturret 1986 Cask Strength single malt.

    This limited edition run will see only 1,800 bottles available for purchase making it a collector’s edition among whisky enthusiasts and sporting fans alike. (more…)

  • Friday, July 18th, 2014, (3:44 pm)

    Avalon Sidra added to Morgenrot portfolio

    Screen shot 2014-07-17 at 21.50.52Manchester-based importer Morgenrot has moved quickly to add Avalon Sidra to its portfolio after growing consumer interest in world ciders and Spanish food and drink.

    Produced by acclaimed cider makers Trabanco in Spain’s cider heartland of Asturias, Avalon is a premium dry Sidra which is carbonated, unfiltered and has an ABV of 5.5%.

    It is balanced with fine bubbles and clean aromas of green apple and hints of balsam. Available in 33cl bottles with an RSP of £1.50-£1.80. (more…)

  • Friday, July 18th, 2014, (1:34 pm)

    Heinz unveils BBQ Heroes campaign

    Screen shot 2014-07-17 at 21.35.51With Britain on course for the best summer ever, Heinz has launched a £3m cross-category multi-platform campaign, which aims to drive consumption and expand consumers’ sauces repertoire.

    The BBQ Heroes campaign draws on the emotional connection that consumers have with Heinz, ensuring that its range of sauces are front of mind, so that they know “IT HAS TO BE HEINZ” during BBQ season.

    The campaign will run until September, across four sauces from the range: Heinz Tomato Ketchup, Heinz Salad Cream, Heinz Mayonnaise and Heinz Barbecue Sauce. (more…)

  • Friday, July 18th, 2014, (11:11 am)

    Maoam Pinballs get new raspberry blue chew

    Screen shot 2014-07-17 at 21.27.15Maoam, the UK’s fastest growing fruity chew brand, is adding a new, exciting colour and flavour to its Maoam Pinballs.

    For a limited time only Maoam Pinballs, with its zingly, tingly centre, will include raspberry flavour blue chew.

    Hayley Johnson, Maoam marketing manager, said: “When we announced to our Facebook fans that we wanted to shake up a bag of Pinballs they told us that they would like to see a brand new colour, with 80% asking for blue. (more…)

  • Friday, July 18th, 2014, (9:16 am)

    First Co-op listing for Sunmagic

    Screen shot 2014-07-17 at 21.15.41Sunmagic, a range of 100% pure fruit juice, smoothies and juice drinks, has won its first listing with The Co-operative Food, which will see its Sunmagic 100% Pure Prune Juice available across 600 Co-op convenience stores nationally.

    Following the listing, the juice will be in stores from this month in a one-litre bottle format.

    The bottles are priced at £2.39 per bottle, and will appeal to health-conscious consumers who are after a quality juice product. (more…)

  • Friday, July 18th, 2014, (7:00 am)

    Casual Dining wins Best Trade Show Award

    Screen shot 2014-07-16 at 20.27.36Casual Dining’s organiser Diversified Communications UK is celebrating a big win at the exhibition industry’s annual AEO Excellence Awards, just four months after the show first made its debut at the Business Design Centre in London.

    Over 1,000 events industry professionals attended the awards ceremony, which was hosted by comedian Jimmy Carr at the Grosvenor House Hotel in London’s Mayfair on 4 July.

    Casual Dining – the UK’s first dedicated trade event for the multiple and independent pub and restaurant sector – is the first launch show (UK and international) in over five years to triumph in the AEO’s hotly contested ‘Best Tradeshow Exhibition under 2,000sq.m’ category. (more…)

  • Thursday, July 17th, 2014, (3:17 pm)


    fdin_logo_smallish1-299x300As you know by the end of 2014 we will need to fully and clearly communicate all the allergens that are in our food & drink ingredients, products, drinks and dishes whatever the location or occasion.

    In short, by the end of this year, UK (and European) consumers should be able to confidently eat FreeFrom Everywhere.

    So whether you are producing and packing in a factory or preparing in a kitchen out of the home, our conferences on the 10th and 11th September will give you not only the theory you need, but also the experience of the major contractors, distributors and major contractors who are already serving FreeFrom and reaping the benefits of doing it well. (more…)

  • Thursday, July 17th, 2014, (1:10 pm)

    Thorntons launches new home baking mixes

    Screen shot 2014-07-16 at 20.12.42Symington’s has partnered with chocolate maker Thorntons, to create a range of home baking and dessert mixes, launching into the supermarkets this month.

    These home baking kits offer consumers an easy to prepare, quality tasting product.

    Aimed at both Mums who are looking for a convenient, tasty home baking solution and young baking fans who want an indulgent, easy to make dessert, the Thorntons home baking and dessert mix range, offers a wide variety of choice for any chocolate lover looking to wow in the kitchen with ease. (more…)

  • Thursday, July 17th, 2014, (11:19 am)

    Doves Farm Foods launches new Gourmet Collection of flours and grains

    Screen shot 2014-07-16 at 20.21.11Doves Farm Foods, the specialist flour mill in the UK, is bringing innovation and inspiration to the baking and cooking aisles with its new Gourmet Collection range.

    The new range comprises nine Gourmet Flours and four Gourmet Grains, many of which are organic but all of which are naturally gluten free.

    The launch responds to the growing demand for gluten free products as the free from sector continues to thrive. (more…)

  • Thursday, July 17th, 2014, (9:06 am)

    Maxxium UK launches Jim Beam Maple

    unnamedMaxxium UK is introducing further innovation into the American whiskey category and reinforcing Jim Beam’s market leadership status with the launch of the first ever maple-infused bourbon in the UK.

    Launching this month is limited edition Jim Beam Maple, an innovation that aims to drive the appeal and accessibility of bourbon, recruiting new consumers to the category.

    Jim Beam Maple is made with four year old Jim Beam bourbon whiskey, slowly infused with maple to produce a balance of sweet warm maple and bourbon. (more…)

  • Thursday, July 17th, 2014, (7:01 am)

    New heavenly range from Oykos

    Screen shot 2014-07-15 at 21.00.42Oykos Greek-style yogurt is launching a new ‘Heavenly’ range, available in Salted Caramel and Cinnamon Apple flavours.

    The new range is designed to meet consumer demand for indulgent evening desserts, and the new flavours hit UK stores nationwide last month.

    Esme Rodger, Oykos brand manager said: “The sumptuously rich and creamy taste of Oykos yogurt, combined with our Heavenly new flavours, make it a perfect evening ‘me time’ treat. (more…)

  • Wednesday, July 16th, 2014, (3:30 pm)

    New Iced Green Tea Syrups from Sweetbird

    Screen shot 2014-07-15 at 20.47.13Sweetbird has launched a new range of Iced Green Tea Syrups, kicking off with two new flavours; Watermelon and Cucumber & Mint.

    Drinking green tea originates in China where people have been drinking it for centuries and it gained popularity around the rest of the world for its health benefits.

    Sweetbird’s take on the classic hopes to be a popular addition to a soft drinks menu. (more…)

  • Wednesday, July 16th, 2014, (1:13 pm)

    Helen’s expands wheat and gluten free mixes

    Screen shot 2014-07-15 at 19.51.20Helen’s is expanding its range of wheat and gluten free mixes with three new listings in Ocado.

    The listings include the two newest additions to the range, Helen’s Quick Seeded Bread Mix and Helen’s Pastry Mix, both of which launched this year.

    The new listings take the number of products available in Ocado to nine. (more…)

  • Wednesday, July 16th, 2014, (11:12 am)

    Cravendale sponsors Cineworld’s Movies For Juniors

    Screen shot 2014-07-15 at 19.42.00Arla Food’s milk brand Cravendale has launched its sponsorship of Cineworld’s Movies For Juniors, the UK’s biggest kids cinema club, which offers discounted tickets to families.

    The sponsorship is part of a wider campaign designed to encourage parents and children to spend quality time together, underlying Cravendale’s passion for bringing families closer.

    The Cineworld sponsorship, developed and created by Carat and Digital Cinema Media (DCM) is part of Cravendale’s “Summer Fun For All The Family” campaign, which aims to involve parents and children in an experience that goes beyond the cinema screen, strengthening the brand’s connection with this key audience. (more…)

  • Wednesday, July 16th, 2014, (9:02 am)

    New Jelly range from Robinsons

    Screen shot 2014-07-15 at 19.35.16Symington’s is introducing a new addition to the jelly market; Robinsons Jelly.

    Mirroring the most popular fruit cordial flavours Robinsons has to offer, it aims to bring excitement and choice to the ambient jelly category.

    Aimed at women and families with children, Robinsons Jelly will come in two formats; 125g Jelly Pots in standard and no added sugar and also in 11.5g Crystal Sachet form making a convenient selection choice for consumers whatever the eating occasion. (more…)

  • Wednesday, July 16th, 2014, (7:00 am)

    Echo Falls partners with British designer Holly Fulton for limited edition wine range

    Screen shot 2014-07-14 at 22.00.08Echo Falls, the UK’s third largest wine brand, has signed British fashion designer Holly Fulton to develop a limited edition wine range launching in July 2014.

    The range comprises three girly label designs for white, red and rosé wine, with each design drawing inspiration from Fulton’s signature prints.

    This is designed to fit in well for the colourful brand that Echo Falls is known for. (more…)

  • Tuesday, July 15th, 2014, (3:12 pm)

    Rekorderlig releases new mixed collection pack

    Screen shot 2014-07-14 at 21.53.51Swedish cider brand, Rekorderlig, is launching a first in the packaged cider category – a mixed seasonal multipack.

    The limited edition Summer Six will contain a mixture of three different flavours providing the consumer with more variety in a single purchase.

    The collection is comprised of Strawberry and Lime, Mango – Raspberry, and Apple. (more…)

  • Tuesday, July 15th, 2014, (1:20 pm)

    Tesco signs up to carry new free-from Fajita Kit

    Screen shot 2014-07-14 at 20.30.14BFree, the gluten free brand, has introduced the first ever Fajita Kit, which is entirely allergen free.

    The kit will debut exclusively in selected Tesco Extra stores nationwide as part of its Lifestyle Food Fair with a RRP of £5.

    In 2003, Tesco became the first major retailer to stock a dedicated free-from range, to cater for those who are wheat or gluten intolerant. (more…)

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