Latest Food & Drink Industry News

  • Tuesday, March 3rd, 2015, (1:19 pm)

    Twinings gets a £10m marketing push

    Screen shot 2015-03-01 at 18.21.46Twinings has announced the launch of its latest TV creative ‘Drink It All In’ which forms part of a £10m integrated marketing investment planned for the next 12 months.

    The campaign aims to bring to life the experience of drinking Twinings as the catalyst to a more vibrant day, represented in the film through a dynamic world created from the paper tags of the tea.

    The approach has been developed in partnership with BAFTA award-winning directors Parabella (Mikey Please and Daniel Ojari), as well as Toby Howell (Director of Photography) and Kev Harwood (Producer) who worked on John Lewis’s ‘the Bear and the Hare’ animation. (more…)

  • Tuesday, March 3rd, 2015, (11:10 am)


    fdin_logo_smallish1-299x300Last year’s nutrition event sold out with 200 attending and this year’s might too. As ever, our Nutrition Guru, Dr Carrie Ruxton, has brought together Industry thought leaders to help us grasp the big nutrition and wellness trends coming up and make the most of them.

    As ever, this will be another marvellous opportunity for you to spend a day networking with your Nutrition and Wellness peers in the food and drink industry.

    Nutrition and Wellness Summit conference date : Thursday the 12th March. (more…)

  • Tuesday, March 3rd, 2015, (11:10 am)

    Princes unveils new price marked packs

    Screen shot 2015-03-01 at 18.25.52Princes, the ambient fruit brand, has launched a range of £1 price-marked packs (PMPs).

    The new formats have been designed specifically for convenience, symbol and independent retailers.

    The launch in £1 PMPs follows a successful 12-month period for the brand, which has seen value increase by 15.4% and volume by 5.8%, said Graham Breed, marketing director for the convenience channel. (more…)

  • Tuesday, March 3rd, 2015, (9:17 am)

    Pepsi Max launches Cherry variant

    Screen shot 2015-03-01 at 18.16.58Britvic Soft Drinks has unveiled a new marketing campaign to support Pepsi Max Cherry.

    The million pound plus investment includes out-of-home print advertising with 6-sheets and bus wraps focusing on the brand’s lead message; Maximum Cherry, No Sugar.

    Britvic and PepsiCo will also aim to drive awareness of the brand through consumer sampling in high footfall areas with its single serve formats and in-store activation. (more…)

  • Tuesday, March 3rd, 2015, (7:00 am)

    Seriously Strong cheese gets £5m rebrand

    Screen shot 2015-03-01 at 18.12.10Seriously Strong has invested £5million re-launching its brand, as it aims to become the best loved cheese brand in the UK.

    Currently standing at number three in the UK cheese market, the brand has started the year with a new TV commercial by acclaimed film director Matthias Hoene, in partnership with Partisan film productions.

    The launch of the new brand identity has also been strengthened with the creation of the new Coley Porter Bell packaging, which has already shown a 10 per cent increase in purchase intention during in-store testing, highlighting the brand opportunity. (more…)

  • Monday, March 2nd, 2015, (3:30 pm)

    Pimm’s unveils new Strawberry with a Hint of Mint

    Screen shot 2015-03-01 at 17.50.11Pimm’s, the British brand from Diageo, is set to expand its range with the launch of the new Pimm’s Strawberry with a Hint of Mint.

    Launching across all channels in April 2015, the new innovation will be supported by a six-figure marketing spend.

    Pimm’s Strawberry with a Hint of Mint is available in 70cl (including price-marked pack), 1L and also in a new premix can. (more…)

  • Monday, March 2nd, 2015, (1:05 pm)

    Britvic launches J2O Garden Rose

    Screen shot 2015-03-01 at 18.05.57Soft drinks manufacturer, Britvic Soft Drinks, is blending two fruits to create a brand new limited edition flavour.

    J2O Garden Rose is a blend of apple, raspberry and rose flavours and is designed to appeal for any social occasion; adding a new taste to adult soft drinks this summer.

    Available this month until August 2015, the blend of J2O Garden Rose has been created to inspire purchase, satisfy existing customers and entice new shoppers to the J2O range. (more…)

  • Monday, March 2nd, 2015, (11:10 am)

    Clover releases new campaign with McCain

    Screen shot 2015-03-01 at 17.59.36Clover has launched a brand new shopper sampling campaign in collaboration with McCain entitled ‘Here’s One We Baked Earlier’.

    The bespoke campaign, created for Sainsbury’s, ran in 120 stores throughout the country including Pepper Hill, Lords Hill and Chichester on the 20th and 22nd February this year, sampling McCain’s ready Baked Jackets with Clover Original Spread.

    Aligned to ‘Perfect Partners’, one of Dairy Crest’s ‘Dairy for Life’ category growth drivers for Butters, Spreads and Oils, the ‘Here’s One We Baked Earlier’ sampling campaign aims to encourage shoppers to include Clover in more in-home usage occasions by reminding them to top their jacket potatoes with Clover dairy spread. (more…)

  • Monday, March 2nd, 2015, (9:10 am)

    Lupetta launches new snacks and nibbles range


    Screen shot 2015-03-01 at 17.53.40Regional Italian fine food producer Lupetta has launched a range of three varieties of Taralli snacks from Puglia as well as Almond Cantuccini and Soft Amaretti biscuits from Tuscany.

    The Taralli are packed in premium quality paper bags, with a clear window to show the product.

    The clean, colourful, modern Lupetta designs aim to help them stand out on the shelf. (more…)

  • Monday, March 2nd, 2015, (7:00 am)

    BrewDog unveils new Gluten Free beer

    unnamedBrewDog, Scotland’s largest independent brewery, is launching its first gluten free beer, as it continues to expand the craft beer range.

    Vagabond Gluten Free Pale Ale will be added to the maverick brewery’s Headliners range after it trounced the competition in the 2014 BrewDog Prototype Challenge, proving a lack of gluten does not equate to lack of flavour.

    Drinkers keen to get their hands on the new gluten free Vagabond Pale Ale can order it at any BrewDog bar simply by sticking two fingers up, as part of a tongue-in-cheek campaign to be ‘intolerant of gluten intolerance’ and other substandard gluten free options on the market. (more…)

  • Friday, February 27th, 2015, (3:29 pm)

    Heinz Tomato Ketchup expands Chilli Ketchup portfolio

    Screen shot 2015-02-23 at 20.29.59Heinz has responded to the growing trend for hot sauces by launching a new range of Chilli Ketchup across Europe.

    In the UK alone, consumer spend on Hot Sauce has grown by 54% over the last four years to £35.5M and Heinz plans to take advantage of this growing trend.

    The new campaign for the Chilli Ketchup range will seek to unlock new usage occasions by providing consumers inspiration for meals, combined with a kick of heat. (more…)

  • Friday, February 27th, 2015, (1:00 pm)

    Lucozade Sport launches Mango & Passion Fruit flavour

    Screen shot 2015-02-23 at 19.50.10Lucozade is launching a new addition to its Lucozade Sport range with a brand new exotic flavour – Mango & Passion Fruit.

    The new variant will be available from March and will be supported by a £9m marketing investment including TV, sponsorship, digital and in-store activity.

    As exotic flavours continue to gain significant traction with shoppers and the sports and energy drinks category experiencing 2.8% growth, Lucozade Sport Mango & Passion Fruit is set to help retailers score sales. (more…)

  • Friday, February 27th, 2015, (11:00 am)

    Feel Free For Gluten Free launches new breaded fish range

    unnamed-2Free from food brand Feel Free For Gluten Free is adding another three products to its frozen range from this month.

    The new breaded fish range is made from 100% fish fillet and coated in a crispy maize crumb.

    There are three products in the new frozen fish range, each free from the allergens gluten, wheat, dairy, egg and soya. (more…)

  • Friday, February 27th, 2015, (9:05 am)

    Heinz Cup Soup launches new flavours

    Screen shot 2015-02-20 at 17.05.12Heinz has announced it will be adding seven new flavours to its Cup Soup range.

    Heinz will add another four Classic Soup recipes to join; Cream of Tomato, Cream of Chicken & Vegetable, as well as introduce three recipes from its Black Label range to the instant soup category for the first time.

    The Cup Soup range brought three of Heinz Classic Soup recipes from Wet Ambient Soup into the Cup Soup format, providing consumers with the taste they know in a thick cup soup format. (more…)

  • Friday, February 27th, 2015, (7:00 am)

    Walkers Shortbread unveils new gluten free range

    Screen shot 2015-02-23 at 19.40.30

    Founded over a hundred years ago and still an independent family concern today, Walkers Shortbread is launching a dedicated Gluten Free range.

    With 1 in 100 people in the UK suffering with coeliac disease, the two strong range offers a direct commercial response to wide industry demand for Gluten Free products that don’t compromise on quality or taste and provide a sweet snacking solution for the out of home market.

    With a nine month shelf life each individual pack contains two servings and the range consists of: (more…)

  • Thursday, February 26th, 2015, (3:29 pm)

    Gü Puds unveils new single ramekin deserts

    Screen shot 2015-02-23 at 19.30.53Gü Puds has unveiled a new range of single ramekin packs for six of its best products in a move that will enable shoppers to choose the product that is just right for them.

    With a range of signature Gü twin packs already on shelf, the launch will extend the reach of the brand and allow it to benefit from dual sites in store.

    It now aims to appeal to consumers buying for themselves and to those looking to share. (more…)

  • Thursday, February 26th, 2015, (1:00 pm)

    Pot Noodle launches new Sausage Casserole Variant

    Screen shot 2015-02-23 at 19.36.44Pot Noodle is strengthening its portfolio to include a new Sausage Casserole flavour, available to all retailers from March 2015.

    The new flavour will offer one of the UK’s top 10 dishes – sausage casserole – in the quick, convenient Pot Noodle format.

    The variant launches to tap into the trend towards traditional flavours and comfort foods to further grow the Pot Snacks sector, which has seen growth of 3.2% in volume terms in the past year and generate sales for retailers from consumers attracted to a new flavour profile from Pot Noodle. (more…)

  • Thursday, February 26th, 2015, (11:10 am)

    The Coconut Collaborative launched new ‘BIG POT’

    Screen shot 2015-02-22 at 18.13.45To add to the existing lines, The Coconut Collaborative has announced the launch of the ‘350g Big Pot’, with a re-sealable lid, aimed at customers looking to keep, share or cook with the product.

    Launching initially in Waitrose, Ocado and Daylesford from the end of February, there will be two flavours taken from the core range:

    Natural (smooth coconut yoghurt, pure and simple) and Mango and Passion Fruit (coconut yoghurt with alphonso mango and passion fruit compote). (more…)

  • Thursday, February 26th, 2015, (9:06 am)

    Swizzels unveils new Spring Selection

    Screen shot 2015-02-22 at 18.07.41Back by demand, the Swizzels Spring Selection range is returning for Easter 2015.

    Spring Selection is a range that offers a variety of the most-popular Swizzels sweets in spring themed packs.

    The Spring Selection tub is designed for the Easter period and the tub is filled with a selection of Love Hearts, Parma Violets, Drumsticks and New Refreshers. (more…)

  • Thursday, February 26th, 2015, (7:00 am)

    Starbucks launches new evenings meals

    Screen shot 2015-02-22 at 18.02.53Starbucks has launched its Evenings Programme in the UK, offering a range of meals and shareable hot and cold snacks with premium wines and beers.

    Food options include chorizo and prawn skewers with chilli ketchup, to truffle mac & cheese and braised British beef.

    The newly renovated Stansted Airport store, operated in partnership with food travel experts SSP UK, is the first location to offer Starbucks Evenings, with plans to expand the programme to additional stores. (more…)

  • Wednesday, February 25th, 2015, (3:10 pm)

    WDK gets new look for 2015

    Screen shot 2015-02-22 at 17.59.11A new packaging design is being rolled out across all pack formats and variants of WKD, from 500ml and 700ml bottles and cans to 275ml x 4-, 8-, 10- and 12-bottle multi-packs and carton outers.

    The new-look for 2015 includes: an evolution of the WKD logo, new bottle graphics which prominently feature the word ‘Original’, attention-grabbing visuals on 4-pack sleeves, multi-pack cartons, and case outers and cans which depict a crowd scene conveying the high-energy consumption occasions consumers associate with WKD

    Whilst refreshing the packaging design, brand owner SHS Drinks has also taken the opportunity to make the 6 x 700ml bottle cartons easier for stockists to open by enhancing the perforation line to improve the ‘tearability’ of the outer. (more…)

  • Wednesday, February 25th, 2015, (1:10 pm)

    Cargill and Mondelēz International sign agreement to support sustainable cocoa

    Screen shot 2015-02-22 at 17.56.53Cargill has signed a formal partnership agreement to support Mondelēz International’s Cocoa Life program, which strengthens both companies’ commitment to improving the livelihoods of cocoa farmers and to investing in a sustainable future for cocoa.

    Mondelēz International’s Cocoa Life program shares several similarities with Cargill’s own Cocoa Promise program, as each initiative is focused on developing a cocoa supply chain that enables farmers to achieve better living standards.

    It also focuses on delivering a sustainable supply of cocoa and chocolate products. (more…)

  • Wednesday, February 25th, 2015, (11:09 am)

    Spar launches new confectionery range

    Screen shot 2015-02-22 at 17.51.50Following on from Spar’s take home confectionery launch, which has seen sales double to an annual turnover of over £3m, Spar Brand is revamping the flavours in its impulse confectionery range and launching two new variants.

    Two new variants, Cola Bottles and Teeth & Lips, have been added to the range, while the recipe has been revamped for the whole impulse confectionery range.

    The sweets will keep the same packaging, with traffic light labeling added in line with FIC regulations. (more…)

  • Wednesday, February 25th, 2015, (9:11 am)

    Red Bull launches Tropical Edition

    Screen shot 2015-02-20 at 17.12.24Red Bull has announced it is launching a new variant of its energy drink in March – Red Bull Tropical Edition.

    Following the successful introduction of Red Bull Zero Calories in 2014, and the incremental sales delivered by Red Bull Editions since they launched in 2013, Tropical Edition provides a new addition to the existing portfolio.

    Flavour is one of the key growth drivers within Energy, introducing new shoppers to the category by delivering both the great taste and variety that consumers demand, with tropical flavours leading that trend. (more…)

  • Wednesday, February 25th, 2015, (7:00 am)

    Honeycomb Toffee Crisp launches

    Screen shot 2015-02-20 at 16.54.58Nestlé has created a limited edition Toffee Crisp Honeycomb.

    The new bar retails at 59p and is available exclusively in the convenience trade until mid-May.

    Honeycomb flavours are proving popular with consumers, with honeycomb confectionery growing ahead of the category. (more…)

  • Tuesday, February 24th, 2015, (3:10 pm)

    Heinz ‘Grow Your Own’ returns for 2015

    Screen shot 2015-02-20 at 16.37.18Heinz has announced the return of its ‘Grow Your Own’ campaign, which offers free tomato seeds to encourage families to get together and grow their very own tomatoes.

    The Heinz ‘Grow Your Own’ gardening scheme aims to help families enjoy growing their own food together and learn a little bit more about tomatoes along the way.

    Heinz Tomato Ketchup is made using the brand’s own tomatoes. (more…)

  • Tuesday, February 24th, 2015, (1:00 pm)

    United Biscuits adds new flavour to Jacob’s Crinklys range

    Screen shot 2015-02-20 at 16.48.51United Biscuits (UB) has improved the recipe of its Jacob’s Crinklys baked snack brand and is supporting the move with a £3m media and store support plan.

    UB has “enhanced” the flavour of its existing Cheese & Onion and Salt & Vinegar variants and has added a new Bacon flavour.

    The range is available in variety and individual-flavour multi-packs as well as 50g grab bags and a sharing price-marked pack in Cheese & Onion flavour.  (more…)

  • Tuesday, February 24th, 2015, (11:10 am)

    San Miguel unveils alcohol-free range

    Screen shot 2015-02-20 at 16.42.44Carlsberg UK has added two alcohol-free products to its San Miguel range – San Miguel 0.0% available from February and San Miguel 0.0% Limon available from March.

    Carlsberg claims San Miguel 0.0% is the first Spanish lager with no alcohol and it is available in a 330ml bottle. San Miguel 0.0% Limon is available in a 330ml slimline can.

    The recommended retail price of San Miguel 0.0% is £3.49 (4x330ml bottle) and £3.49 (4x330ml slimline can) for the San Miguel 0.0% Limon. (more…)

  • Tuesday, February 24th, 2015, (9:13 am)

    Jammie Dodgers unveils new Jammie Bakes

    Screen shot 2015-02-20 at 16.31.32Jammie Dodgers is going all grown-up with the launch of Jammie Bakes, the first ever Jammie Dodgers product aimed at adults.

    The major brand development is described by Burton’s Biscuit Company as ‘the most significant innovation for Jammie Dodgers since the childhood favourite was introduced more than half a century ago’.

    Backed by a £3 million marketing spend spearheaded by national TV advertising, Jammie Dodgers Jammie Bakes are crispy, golden biscuits with a soft, jammie centre. (more…)

  • Tuesday, February 24th, 2015, (7:00 am)

    Rachel’s launches new Inspirations range

    Screen shot 2015-02-20 at 14.20.02Rachel’s has announced the launch of a new range of flavours, arriving in Waitrose stores and Ocado this month.

    The Inspirations range will launch with two flavours: apple & butterscotch and cherry & dark chocolate.

    Each pot of Rachel’s Inspirations contains only organic ingredients, locally sourced milk and no artificial colourings, flavours or preservatives. (more…)

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