Latest Food & Drink Industry News

  • Monday, September 22nd, 2014, (1:38 pm)

    New Covent Garden Soup launches new vegetable range

    Screen shot 2014-09-22 at 10.43.40Chilled soup brand New Covent Garden is shaking up the category with new range of fresh vegetable soups.

    New Covent Garden, which created the fresh soup category in 1987, is launching five new varieties to capitalise on the latest food trends and bring fresh impetus to the £182m category.

    Launching in all major multiples the new varieties are: (more…)

  • Monday, September 22nd, 2014, (1:15 pm)

    WKD sponsors ITV2 show Plebs

    Screen shot 2014-09-22 at 10.37.15WKD is to be the broadcast sponsor of hit ITV2 show Plebs.

    The award-winning show follows three desperate young men from the suburbs as they try to get girls, hold down jobs and climb the social ladder in the big city – a city that just happens to be Ancient Rome.

    Series one of Plebs was ITV2’s most successful scripted comedy in 2013, achieving a peak audience of 1.3m viewers. (more…)

  • Monday, September 22nd, 2014, (11:10 am)

    Weetabix unveils new pack design

    Screen shot 2014-09-22 at 10.34.02Breakfast brand Weetabix is unveiling a new pack design that aims to remind consumers about the nutritional strength of its product.

    The newly redesigned pack with a green flash reminds shoppers of Weetabix’s health credentials, with a bowl of Weetabix and milk being one of the healthiest breakfast options available in the category.

    It will run across all packs from this month. (more…)

  • Monday, September 22nd, 2014, (9:18 am)

    Seabrook Crisps launches new range and peel front packs

    Screen shot 2014-09-22 at 10.27.13The UK’s first peel front crisp packets are set to be released to market by Seabrook Crisps within its new, Lattice Cut range.

    The British brand has developed the innovative new format to allow consumers to peel open the front of the packet and share its contents.

    The new pack design will be launched into Convenience and Foodservice when the Lattice Cut range rolls out into each channel in mid-October. (more…)

  • Monday, September 22nd, 2014, (7:16 am)

    Nākd launches Bakewell Tart bar

    Screen shot 2014-09-22 at 10.18.31Nākd, is extending its bar range by introducing a new flavour – a Great British dessert inspired Bakewell Tart.

    This new flavour follows other recent launches such as Nakd Crunch, Rhubarb & Custard and Nakd Bits, worth £2.9m combined since launch.

    Nakd are launching this new flavour to appeal to the 43% of UK adults that want snack bars inspired by dessert flavours. (more…)

  • Saturday, September 20th, 2014, (3:09 pm)

    Malibu extends pre-mixed can range with Mango variant

    Screen shot 2014-09-15 at 19.56.06Malibu is extending its pre-mixed can range with a new Mango variant.

    The new Mango cans are currently available in Asda and will be launching in Tesco and Sainsbury’s in October this year.

    They will also be available within the grocery channel and via wholesale this month, with an RRP of £1.99 (more…)

  • Saturday, September 20th, 2014, (1:11 pm)

    Butterkist launches price-marked packs

    Screen shot 2014-09-15 at 19.57.40Butterkist, has extended the list of options featured in its range, in order to meet the rising sector demands for price marked packs.

    Joining the existing price mark pack sharing range of Toffee (100g) and Cinema Sweet (85g) is a Sweet & Salted (85g) and Salted (65g).

    Both these packs will launch with a £1 flash. (more…)

  • Saturday, September 20th, 2014, (9:12 am)

    Chips Ahoy! launches in the UK

    Screen shot 2014-09-15 at 19.28.43The world’s number one chocolate chip cookie, Chips Ahoy!, is launching in the UK for the first time this September.

    The brand – which has a 50 year heritage and a worldwide value of more than $1 billion – is set to shake-up the biscuit aisle and drive sales with two brand new, variants.

    Chips Ahoy! Popcorn Candy Chip and Chips Ahoy! Crispy Choco Caramel are recipes exclusive to the UK, made with special dough that melts quickly in the mouth. (more…)

  • Saturday, September 20th, 2014, (7:00 am)

    Mini Babybel unveils new single format

    Screen shot 2014-09-15 at 19.21.42Bel UK is tapping into the fast-growing food-to-go market this autumn with the launch of Mini Babybel Single – an individually wrapped and barcoded portion of the cheese snack in shelf-ready packaging, aiming to boost sandwich fixture sales for retailers.

    With more than 50 per cent of Mini Babybel consumption already coming from lunch out of the home , the launch of the Single sku is hoping to maximise even further the growing number of ‘on-the-go’ occasions where shoppers can purchase the brand.

    Cheese is included in 27 per cent of adult packed lunches and 36 per cent of children’s lunchboxes , so there is a significant opportunity to boost the presence of cheese in the lunch occasion, which Mini Babybel Single is set to do. (more…)

  • Thursday, September 18th, 2014, (3:17 pm)

    Domino’s Pizza unveils new stuffed crust pizza flavour

    Screen shot 2014-09-15 at 19.18.30Domino’s Pizza UK is set to introduce a new flavour to its stuffed crust range – Cheese and Smoky Bacon Stuffed Crust.

    The new addition to the menu forms part of a wider campaign that aims to change the nation’s attitude towards crust and has been created with families in mind, who are looking for a meal which offers extra value for money with no waste.

    Domino’s will be launching the new flavour on 15th September with the support of a national TV advert and digital campaign in an ongoing mission to deliver uniqueness and excitement to the UK audience through the company’s ‘Greatness’ platform. (more…)

  • Thursday, September 18th, 2014, (1:15 pm)

    Highland Spring unveils new-look packaging

    Screen shot 2014-09-15 at 19.14.49Plain bottled water brand Highland Spring has unveiled a new look across its still and sparkling packaging, delivering greater visual impact and standout on shelf in both the retail and wholesale channel.

    Highland Spring’s sparkling PET range, which has a brand share by volume of nearly double its nearest competitor, has been updated to reflect the more premium nature of sparkling water.

    Labels on its PET SKUs are silver with a refined font and a sprinkle of bubbles to highlight the sense of occasion. (more…)

  • Thursday, September 18th, 2014, (11:19 am)

    Bacardi Brown-Forman Brands rolls out Fire Eater into wholesale and convenience

    Screen shot 2014-09-15 at 19.50.51Arriving in the UK in April, Early Times Fire Eater was launched to tap into the demand for flavoured whiskey among adult consumers and the growing shot occasion.

    Bottled at 35% ABV, this new cinnamon liqueur with smooth Early Times whiskey offers a hot yet smooth shot.

    Fire Eater is being supported by a £1.5m integrated marketing campaign including social media, digital communications and Nationwide experiential sampling. (more…)

  • Thursday, September 18th, 2014, (11:10 am)


    fdin_logo_smallish1-299x300Our annual ‘foodie’ conference is happening on Tuesday 11th November in Bloomsbury, Central London, and it’s called Food & Drink Trends 2015 and beyond.

    This year we’re totally thrilled to have Michael Whiteman as our chair. Michael is worshipped as one of the big food gurus of our time.

    He has a massive career span and there ain’t much he don’t know about food & drink trends. (more…)

  • Thursday, September 18th, 2014, (9:00 am)

    Lambrini unveils new night in with Heat Magazine offer

    Screen shot 2014-09-14 at 18.52.16Halewood International is launching an on pack offer for its Lambrini brand in association with Heat Magazine from September.

    The promotion aligns Lambrini with one of the UK’s leading celebrity gossip and fashion magazines, and appeals to the interests of the brand’s 21-34 year old female demographic.

    This activity also hopes encourage trial of the Lambrini variants, particularly Lambrini Strawberry which was launched earlier in the year. (more…)

  • Thursday, September 18th, 2014, (7:00 am)

    SNOG Frozen Yogurt launches new take home products

    Screen shot 2014-09-14 at 18.45.32British frozen yogurt brand SNOG is bringing its products to a freezer near you with new treats to take home.

    Consumers can SNOG at home with flavours including Summer Berry Berry Slam, Berry Blue Açai Burst and Passionfruit Pip Pop.

    The pots are available at supermarkets nationwide, RRP £1.69.  (more…)

  • Wednesday, September 17th, 2014, (3:39 pm)

    Streamline launches special edition jam jar for ‘Pink October’

    Screen shot 2014-09-14 at 18.42.14Streamline is supporting Breast Cancer Care throughout October with special edition jars featuring bright pink lids.

    The less sugar jams and marmalades brand is donating 10p per jar sold to the charity during its Breast Cancer Awareness month initiative.

    The on-pack promotion will run in leading supermarkets this autumn RSP £1.45 per 340g jar. (more…)

  • Wednesday, September 17th, 2014, (1:12 pm)

    Subway joins with Star Wars for Kids Pak

    Screen shot 2014-09-14 at 18.20.03The Subway brand has joined forces with Disney UK & Ireland for the launch of the animated television series Star Wars Rebels, as part of Subway’s wider strategy to grow its family audience.

    The eight-week campaign kicking off on 10th September, sees Subway stores introduce six limited-edition Star Wars Rebels bags and trading cards to collect with the purchase of any Kids’ Pak.

    The animated one hour movie Star Wars Rebels: Spark of Rebellion launches on Disney Channel on 3rd October, with the series following on Disney XD from 13th October. (more…)

  • Wednesday, September 17th, 2014, (11:15 am)

    Dorset Cereals unveils new on-pack promotion for

    Screen shot 2014-09-14 at 18.34.35Dorset Cereals is launching its first on-pack promotion in three years offering consumers the chance to win their own woodland worth £50,000 in a location of their choice, or a cash prize to the equivalent value.

    Following the recent muesli packaging re-launch in new woodland-themed designs, the promotion is part of an integrated marketing campaign which includes the recent TV advertising creative set in woodland.

    Dorset Cereals is running the promotion on six million packs across its entire range of mueslis, granolas and porridges. (more…)

  • Wednesday, September 17th, 2014, (11:14 am)

    Hovis rekindles partnership with the Royal British Legion

    Screen shot 2014-09-14 at 18.28.48Hovis is rekindling its partnership with the Royal British Legion this September, to help raise £100,000 for the welfare of thousands of servicing and ex-Service people.

    Hovis will be giving a 10p donation to The Royal British Legion Poppy Appeal for every purchase of a bag of its latest addition, Hovis Seed Sensations Soft Granary Batch.

    The bread bags will feature an on-pack creative to clearly communicate its link up to shoppers and will be further reinforced through outdoor, digital, print and in-store activity. (more…)

  • Wednesday, September 17th, 2014, (11:13 am)

    Magnum launches Minis White & White Almond variants

    Screen shot 2014-09-14 at 18.12.56Magnum is expanding its p Magnum Minis range and tapping into the growing Snacking market, ahead of the winter season.

    Following the success of Magnum Mini Baileys and Magnum After Dinner, which launched in 2013 and added £1 million and £1.9 million in value sales to Magnum’s winter snacking range respectively, the ice cream brand is launching a new Magnum Minis White & White Almond variant to its Minis portfolio.

    The brand is also re-launching the popular Magnum Mini Baileys and Magnum After Dinner – available to retailers from October 2014. (more…)

  • Wednesday, September 17th, 2014, (7:00 am)

    NO.G wins Sainsbury’s listing

    Screen shot 2014-09-14 at 18.26.28Free-from brand NO.G has won its first listing in the major multiples and will be stocked in Sainsbury’s from September 17th.

    Six products from the gluten-free brand will appear in the chilled aisle of 150 stores across the UK.

    Nottingham-based Riverside Bakery’s NO.G range is also stocked by Ocado and Whole Foods Market. (more…)

  • Tuesday, September 16th, 2014, (3:25 pm)

    Carte D’Or releases new Cinnamon Biscuit Flavour

    Screen shot 2014-09-14 at 14.13.52Carte D’Or is strengthening its Classic range to include a new, seasonal, Cinnamon Biscuit flavour ice cream, available to retailers from September 2014.

    With spiced cinnamon ice cream and crunchy biscuit pieces, Carte D’Or Cinnamon Biscuit, launches ahead of the festive season to inspire indulgent ice cream dessert occasions and tap into consumer demand for seasonal flavour profiles.

    Jenny King, brand manager for Carte D’Or at Unilever UK, said: “We are excited to introduce Carte D’Or Cinnamon Biscuit into our Classics range especially for winter. (more…)

  • Tuesday, September 16th, 2014, (11:10 am)


    fdin_logo_smallish1-299x300With a great line-up of industry thought-leaders for our 6th Annual Food & Drink Packaging Innovation Summit in Central London, we’ve made sure the sequence of the day follows the classic NPD process from strategy to launch.

    Delegates will also get some great case studies to illustrate the point.

    Arla’s slow churn butter dish, Coca Cola with it’s unique names campaign, and NoshDetox … unbelievably fresh result with high pressure packaging. (more…)

  • Tuesday, September 16th, 2014, (9:04 am)

    GLORIOUS! Foods introduces three new soups

    Screen shot 2014-09-14 at 14.11.47As the leaves fall and Autumn ushers in shorter days and longer sleeves GLORIOUS! Foods introduces three new flavours to its range of fresh soups.

    Inspired by the team’s own adventures, the new soups offer exotic tastes through authentic ingredients.

    And they come with evocative names drawn from places the recipes originate. (more…)

  • Tuesday, September 16th, 2014, (6:55 am)

    Ben and Jerry’s launches limited edition winter ice creams

    Screen shot 2014-09-14 at 13.51.56Ben & Jerry’s is introducing two festive flavours for the winter season – Minter Wonderland and Joy to the Swirled – available to retailers from September.

    With tongue-in-cheek product names, Minter Wonderland brings the much requested flavour of mint chocolate chip to fans, whilst Joy to the Swirled adds a smooth, chunk-free creation to the flavourful Ben & Jerry’s family, with swirling caramel and chocolate fudge in Fairtrade vanilla ice cream, the most popular ice cream flavour in the UK .

    Alessandra Salvo, Ben & Jerry’s Ice Ventura (aka brand manager), said: “Flavour is an important purchase driver in the Ice Cream category and we’re confident that our new variants will live up to the taste expectations of our fans. (more…)

  • Monday, September 15th, 2014, (3:03 pm)

    Sailor Jerrys unveils new look bottle

    Screen shot 2014-09-14 at 14.03.40William Grant & Sons has unveiled a new look for its spiced rum, Sailor Jerry.

    The new bottle design has been developed to reinforce the brand’s premium credentials, authentic heritage and personality and provide clearer standout on shelf in retail and on the back bar.

    While the liquid remains unchanged, the new design is an evolution of the previous look with clearer cues to Norman ‘Sailor Jerry’ Collins, the father of old-school tattooing. (more…)

  • Monday, September 15th, 2014, (11:11 am)

    Walkers launches Smiths Cheese Balls

    Screen shot 2014-09-14 at 13.58.58PepsiCo is offering all members of Counts for More the exclusive opportunity to pre-order a case of new Smiths Cheese Balls directly from the online rewards and category management website for their stores.

    The new offer from Walkers is not available in wholesale until 22nd September and trade members are being given the chance to be first to market with this new product.

    To take advantage of the offer, Walkers said members should log on to the website, open the Smiths Cheese Balls activity on the home page and follow the instructions to add a case to their basket. (more…)

  • Monday, September 15th, 2014, (9:41 am)

    Butterkist teams up with Lola’s Cupcakes

    Screen shot 2014-09-14 at 13.43.52September marks the 100th birthday of Butterkist, Britain’s popcorn brand.

    To commemorate the milestone for its consumers, Butterkist has partnered with gourmet bakery, Lola’s Cupcakes to create a limited edition range of popcorn-inspired anniversary cupcakes.

    Butterkist has collaborated with Lola’s Cupcakes to create two new cupcake flavours, Salted Caramel Popcorn and Toffee Popcorn. (more…)

  • Monday, September 15th, 2014, (9:02 am)

    Wall’s unveils new Gingerbread Sandwich ice cream

    Screen shot 2014-09-14 at 13.48.09Wall’s, the ice cream brand from Unilever UK, is launching a new ice cream specifically for winter, Wall’s Gingerbread Sandwich, available to retailers from the end of September 2014.

    With vanilla flavour ice cream surrounded by soft gingerbread biscuits, Wall’s Gingerbread Sandwich launches to capitalise on the popularity of ice creams in a sandwich format and tap into the growth in the Snacking market, which has seen value sales increase by 4 per cent in the last year.

    Florence Howell, Wall’s inhome brand manager at Unilever UK, said: “Gingerbread is a popular flavour amongst consumers, especially during the winter months and Wall’s Gingerbread Sandwich taps directly into this. (more…)

  • Monday, September 15th, 2014, (7:00 am)

    Betty Crocker unveils new Vanilla Icing with Rainbow Sprinkles

    Screen shot 2014-09-14 at 13.34.42As the great British baking revolution continues, Betty Crocker, the UK brand for cake mixes and ready-to-spread icings, is launching a new ‘two-in-one’ decoration solution for home bakers; icing and colourful sprinkles all in one tub.

    This is the first product from Betty Crocker that offers both icing and decoration in one pack.

    Available from September, Betty Crocker Vanilla Icing with Rainbow Sprinkles builds on the success of its growing icings range. (more…)

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