Latest Food & Drink Industry News

  • Monday, January 26th, 2015, (11:00 am)

    New TV campaign from Alpro

    Screen shot 2015-01-15 at 20.21.36Alpro is kick-starting the New Year with a heavyweight TV campaign to support its Almond Unsweetened alternative to milk.

    The new campaign breaks in the second week of January 2015 and will run through to March, representing a significant investment by the brand.

    Designed to drive brand awareness and inspire usage at breakfast time among new and existing consumers, the campaign continues the successful themes developed in 2014 and features Alpro Almond mascot Ally the squirrel. (more…)

  • Monday, January 26th, 2015, (9:00 am)

    Maltesers Teasers launches Chocolate Spread

    Screen shot 2015-01-15 at 20.19.11Following the success of the Maltesers Teasers Bars, the malty, chocolate treat can now be enjoyed as a spread.

    Designed to be enjoyed on warm toast, bread, or as an ingredient, the spread hopes to appeal to a range of consumers.

    The chocolatey Maltesers Teasers Spread contains malty, crunchy pieces and is available from Tesco, RRP £2. (more…)

  • Monday, January 26th, 2015, (7:00 am)

    Casual Dining previews new innovations for 2015

    Screen shot 2015-01-15 at 08.38.53Casual Dining – the trade event for the UK’s casual dining sector, has released its first preview of some of the new products being showcased this year.

    Returning to the Business Design Centre in London on 25-26 February, the show caters specifically to the business needs of casual dining operators (including multiple and independent pubs, bars, and restaurants).

    Thanks to a 45% increase in space for 2015, taking the show up to the venue’s upper feature level for the first time, there will now be over 170 exhibiting companies showcasing an innovative choice of food and drink, to equipment, interior design, furniture, technology and table top. (more…)

  • Friday, January 23rd, 2015, (3:30 pm)

    Luc Belaire launches new Rosé Fantôme

    Screen shot 2015-01-14 at 20.56.01Luc Belaire has announced the launches of the new Belaire Rosé Fantôme, the latest addition to the brand’s “black bottle” Belaire Rosé line.

    Belaire Rosé Fantôme (French for “phantom”) is Luc Belaire’s limited-production edition of its Rosé, featuring a luminescent label that makes a glowing statement after dark.

    The soon-to-be released Fantôme bottle contains the signature effervescent Belaire Rosé blend, produced by 5th and 6th generation winemakers in Provence-Alpes-Côte d’Azur region in the south of France. (more…)

  • Friday, January 23rd, 2015, (1:11 pm)

    Elite Healthy Foods unveils new look for Yu! snacks

    Screen shot 2015-01-14 at 20.51.00Elite Healthy Foods is set to unveil a brand new look and raft of products to its range of Yu!-branded fruity snacks, as the company continues its drive to reenergise the healthy snacking sector.

    Tapping into growing consumer demand for healthy, convenient lunchbox options, the firm is introducing a brand new selection of mini, star and heart-shaped 100% fruit chews with no added sugar .

    It has also revamped its range of fruit pieces with a lighter yogurt coating and an increased fruit content. (more…)

  • Friday, January 23rd, 2015, (11:09 am)

    Ocado Christmas sales jump 14.8 per cent

    Screen shot 2015-01-14 at 20.48.18Online grocery retailer Ocado has posted strong Christmas trading figures, with gross retail sales for December up 14.8% on last year.

    Ocado chief executive officer Tim Steiner said: “We continued the solid growth performance from Quarter four into the run up to Christmas.

    “On our biggest day leading up to Christmas, sales were nearly £6m, up over 15% on the previous year. In the seven days to Christmas, our CFCs processed nearly 40% more items for and than over the same period last year, demonstrating the capabilities of our facilities.” (more…)

  • Friday, January 23rd, 2015, (9:00 am)

    Morrisons launches new range of low fat yogurts

    Screen shot 2015-01-14 at 20.44.37Packed with calcium, protein and friendly bacteria, yogurt is one of the best foods you can eat to kick off your morning. It’s quick and easy to prepare, and keeps you full until lunchtime.

    That’s why Morrisons has launched a new selection of low fat yogurts in a variety of flavours – from Forest Fruits and Strawberry to Apricot and Peach.

    Packaged in outers that show pictures of yogurts and fruit, Morrisons aims to attract health conscious consumers to the range. (more…)

  • Friday, January 23rd, 2015, (7:00 am)

    Fudge Kitchen unveils new Delectables range

    fudge kitchenFudge Kitchen continues to push boundaries and to spread their sugar confectionery wings with an entirely new range of caramels and  toffees.

    Delectables is an entirely new range for 2015, launching with a trio of classic confectionery reinvented in the great Fudge Kitchen tradition.

    Peanut Brittle, Fruit Caramels and Pecan Turtles get gourmet-ed. (more…)

  • Thursday, January 22nd, 2015, (3:35 pm)

    Cobra unveils new can format

    Screen shot 2015-01-14 at 20.36.06Cobra, the premium lager handled by Molson Coors, is now available in 500ml cans exclusively in the convenience sector.

    The lager has a strength of 4.8% ABV and is available in a four-pack that retails at £5.49.

    The new format hopes to widen the appeal of the large, creating greater market share. (more…)

  • Thursday, January 22nd, 2015, (1:11 pm)


    fdin_logo_smallish1-299x300Last year’s nutrition event sold out with 200 attending and this year’s might too. As ever, our Nutrition Guru, Dr Carrie Ruxton, has brought together Industry thought leaders to help us grasp the big nutrition and wellness trends coming up and make the most of them.

    As ever, this will be another marvellous opportunity for you to spend a day networking with your Nutrition and Wellness peers in the food and drink industry.

    Nutrition and Wellness Summit conference date : Thursday the 12th March. (more…)

  • Thursday, January 22nd, 2015, (11:33 am)

    Kettle Chips releases new flavour

    Screen shot 2015-01-14 at 20.33.59Kettle Chips’s Cheshire Cheese, Red Wine & Cranberry is the latest flavour to hit shelves.

    The warming flavour aims to help brighten the cold winter months.

    Designed to appeal as a Valentine’s Day indulgence with a loved one at home, the new flavour combines three seasonings on a hand-cooked crisp. (more…)

  • Thursday, January 22nd, 2015, (9:01 am)

    Gordon’s Gin unveils latest TV ad

    Screen shot 2015-01-14 at 20.30.25Gordon’s has unveiled its latest 60 second TV commercial showcasing the brand’s story through a new character, ‘Gordon the Boar’.

    The ad communicates the message ‘It’s got to be Gordon’s’ and is part of a marketing spend of over £2m, which will reach over 78% of the brand’s target audience in the months to June 2015.

    The TV commercial brings to life ‘Gordon the Boar’, who is a character embodiment of the boar’s head which has been embossed on the Gordon’s Gin bottle since the brand’s launch in 1769. (more…)

  • Thursday, January 22nd, 2015, (7:00 am)

    Danone Actimel unveils ‘monster bottles’ for kids

    Danone Actimel unveils ‘monster bottles’ for kidsActimel for Kids is set to get a boost with the introduction of new Monster bottles.

    Actimel for Kids is made using a new recipe full of nutrients including calcium, vitamins and L. Casei live cultures.

    Until now, each serving came in a fun bottle representing three Actimel Heroes; AC, TI and MEL; but the range will now also be available in three new monster bottles, who featured in the 2014 Actimel for Kids ad campaign. (more…)

  • Wednesday, January 21st, 2015, (3:10 pm)

    Cuisine de France launches Valentine’s Day ‘L’amour’ loaf

    Screen shot 2015-01-14 at 20.25.32Bakery innovator Aryzta Food Solutions is introducing a gifting experience with a difference for Valentine’s Day with the launch of a heart-shaped Cuisine de France love loaf.

    A first for the in-store bakery sector, the 250g ‘L’amour’ loaf is a bread loaf with dark chocolate chips, made in the heart of France.

    The loaf, which is made for two, is supplied frozen and baked in-store, featuring an eye-catching, edible ‘L’Amour’ label with a heart on it. (more…)

  • Wednesday, January 21st, 2015, (1:28 pm)

    Leerdammer sees in the New Year with huge investment

    Screen shot 2015-01-14 at 19.57.53Leerdammer the sliced natural cheese segment, is kick-starting 2015 with a huge investment set to drive trial, increase brand awareness and boost sales of the brand’s Light Slices.

    The campaign will be supported by PR, in-store activation and promotions, as well as a TV ad on air now till the end of January.

    The 20 second TV clip will feature the brand’s iconic ‘Incognito’ creative with an end frame of Leerdammer Light Slices set to appeal to the growing consumer desire to adopt lower-fat options after the indulgence of the festive season. (more…)

  • Wednesday, January 21st, 2015, (11:16 am)

    Maltesers unveils new ‘Bake Yourselves Silly’ for Red Nose Day

    Screen shot 2015-01-14 at 08.18.55Maltesers is calling on the nation to help it raise £1m for Comic Relief with a new campaign encouraging everyone to ‘Bake Yourselves Silly’ for a good cause.

    Since beginning its partnership in 2011, Maltesers has already raised over £2.5m for Comic Relief through on-pack donations and employee fundraising, and the ‘Bake Yourselves Silly’ campaign marks the next phase with fresh new packaging.

    For the first time, Maltesers Teasers block is joining Maltesers, the bitesize brand, in this year’s Red Nose Day campaign. (more…)

  • Wednesday, January 21st, 2015, (9:05 am)

    Nature’s Paths unveils new Honey Sunrise cereal

    Screen shot 2015-01-12 at 20.46.18The latest organic addition to Nature’s Paths indulgent breakfast table is Honey Sunrise, a wholegrain cereal made from corn, rice, quinoa, buckwheat, amaranth and a dollop of honey.

    Endorsed by Coeliac UK, this cereal hopes to have all-round family appeal.

    The new product comes from Mesa Sunrise (the UK’s number one gluten-free cereal) and Maple Sunrise (the brand’s fastest growing cereal in 2014) both of which have established a following from the UK’s more discerning ‘love my breakfast’ diehards. (more…)

  • Wednesday, January 21st, 2015, (7:00 am)

    Danone Activia launches 2015 campaign

    Screen shot 2015-01-12 at 20.27.39Danone Activia is launching a new £2.5m media campaign, encouraging consumers across the UK to join the ‘happy tummy’ movement and start the year looking after their digestive wellbeing.

    The campaign features the brands ambassador, Gok Wan as well as Activia fans, and is active across TV, digital and through interactive experiential shopper pop-ups.

    This is the brand’s biggest ever digital push in the UK, with investment across social media, homepage takeovers on leading websites and health and fitness apps. (more…)

  • Tuesday, January 20th, 2015, (3:25 pm)

    Levi Roots Soft Drinks announces major rebrand

    Screen shot 2015-01-12 at 20.24.57Levi Roots Soft Drinks has launched re-branded across its entire food and drink portfolio.

    The new-look range of tropical fruit flavoured carbonated and still soft drinks, produced by Vimto UK, will roll out on-shelf from January across the grocery, convenience and wholesale channels nationwide.

    The branding features a new image of Levi Roots to enhance brand recognition on shelf whilst retaining the identifiable bold green, yellow and red colours of the Rasta flag together with the strapline: ‘Put some Music in Your Glass’. (more…)

  • Tuesday, January 20th, 2015, (1:03 pm)


    fdin_logo_smallish1-299x300The ‘Fuzzy Front End’ is all about getting the company and brand strategy right before embarking on product development.

    So, to help you do this, and sail effortlessly through 2015, we’ve brought together a team of industry heavy-hitters who will inspire you and help you create and deliver on some killer plans.

    The event will be held on Tuesday 10th February, 2015. (more…)

  • Tuesday, January 20th, 2015, (11:10 am)

    New Hula Hoops Puft from KP Snacks

    Screen shot 2015-01-12 at 19.44.15KP Snacks is kick-starting the new year with NPD from the UK’s snack brand ; Hula Hoops.

    KP Snacks is introducing new Hula Hoops Puft – a lighter version of Hula Hoops that offers consumers even more snacking variety.

    New Hula Hoops Puft will feature in the brand’s 2015 marketing campaign, comprising of TV and digital activation. (more…)

  • Tuesday, January 20th, 2015, (9:01 am)

    January campaign from Natural Balance Foods

    Screen shot 2015-01-12 at 19.41.18Natural Balance Foods is poised to kick-off 2015 with a branded till topper in 600 Tesco outlets for its 100% natural Nākd bars – helping consumers to stick to those New Year resolutions.

    Throughout January, four Nākd flavours – new Bakewell Tart, Cocoa Orange, Strawberry Crunch and Cashew Cookie, will be positioned at 5,000 Tesco till points in fully-branded units.

    The activity will be supported by an integrated, above-the-line campaign running along side this four-week promotion to further drive impulse purchase and recognition of the Nākd brand. (more…)

  • Tuesday, January 20th, 2015, (7:00 am)

    PG Tips joins with Persil for Red Nose Day

    Screen shot 2015-01-12 at 19.39.03PG tips and Persil are launching a range of limited edition packs (LEPs) this month to raise £1 million in aid of Red Nose Day.

    Unilever will donate 8p from every promotional pack produced before March 2015.

    The activity will be supported by two above-the-line campaigns for each brand, including digital and TV advertising, set to break in February. (more…)

  • Monday, January 19th, 2015, (3:33 pm)

    Cadbury Dairy Milk unveils new high impact campaign

    Screen shot 2015-01-12 at 19.33.00Cadbury Dairy Milk will be launching a high impact campaign this Spring to remind consumers about the variety of popular flavours and textures Cadbury Dairy Milk offers and in turn aims to drive incremental sales to the tablets and countlines categories.

    Launching in stores this month and continuing throughout the first quarter of the year, the new £7m campaign will be made up of TV, PR, outdoor, digital and significant in-store and sampling activity.

    The campaign will celebrate the Cadbury Dairy Milk flavours and communicate to consumers that through exploring the range there’s more than one way to free the joy. (more…)

  • Monday, January 19th, 2015, (1:10 pm)

    Quinola Mothergrain launches new kids range

    Screen shot 2015-01-12 at 19.29.18Quinola Mothergrain has launched a new range of healthy ready meals for kids.

    Ready in 30 seconds, the new Kids range is a healthy alternative to supermarket microwave meals.

    Packed full of Peru’s Fairtrade quinoa, the pouches are bursting with vegetable protein, minerals and essential amino acids. (more…)

  • Monday, January 19th, 2015, (11:02 am)

    Mornflake unveils Gluten Free Oats range

    Screen shot 2015-01-12 at 19.24.52Mornflake unveils Gluten Free Oats rangeCereal brand Mornflake has unveiled a new certified Gluten Free Oats range, bringing over 300 years of British milling into the Free From category.

    Licensed by Coeliac UK and produced via a 100% British, wheat free supply chain, the Mornflake Gluten Free range will include Jumbo and classic Porridge Oats, to drive broader appeal, as well as Mornflake’s speciality Pinhead Oatmeal, expanding usage beyond breakfast porridge to cooking and home-baking possibilities.

    With RSPs between £2.99 – £3.99 per 500g-750g pack, the launch is a first-to-market from a mainstream oat brand in the Gluten Free aisle and follows a pipeline of game-changing NPD from Mornflake over the past 12 months. (more…)

  • Monday, January 19th, 2015, (9:10 am)

    Upbeat announces new ‘It’s like a bit of extra willpower’ campaign

    unnamed-2Following a successful year for the dairy protein drink Upbeat, the British company announces they are set to spend a record £2.5m on the brand in a through-the line campaign.

    The campaign sees Upbeat launch its first ever TV advert as their next step in bringing the benefits of a protein drink to a broad mainstream audience.

    The news comes as Upbeat declares significant distribution gains – now with nationwide coverage across 4,500 stores including Tesco, Sainsburys, Waitrose, The Co-operative Food, Holland & Barrett, WHSmith Travel, Ocado, Booths, Budgens and Costcutter.


  • Monday, January 19th, 2015, (7:06 am)

    Gourmet Spirulina launches in the UK

    Screen shot 2015-01-06 at 21.16.45A brand new premium range of gourmet spirulina – the first spirulina food in the UK – is launching.

    Gourmet Spirulina is the UK’s only culinary-grade and raw spirulina, and is set to take spirulina from being a dietary supplement to the status of a tasty superfood enjoyed by many.

    Spirulina was a traditional food of the Aztecs and the Kanem – today, this microscopic equatorial algae is mostly used as a dietary supplement, but now Gourmet Spirulina has developed a range of great tasting convenient foods, offering consumers the opportunity to rediscover this nutrient rich superfood. (more…)

  • Friday, January 16th, 2015, (1:10 pm)

    Popchips unveils first ever national television campaign

    Screen shot 2015-01-11 at 18.52.27Popchips ltd., the popped snack company, launches its first ever national television campaign in the UK called “snack magic.”

    Popchips will share the magic of its popped process that creates snacks that have all the flavour and half the fat of a fried crisp.

    Launched to fill a void in the snacking category, popchips addressed a key snacking need for a better-for-you product, without compromise. (more…)

  • Friday, January 16th, 2015, (11:19 am)

    Total Greek Yoghurt launches 2015 campaign

    Screen shot 2015-01-11 at 18.39.27Fage UK, makers of Total Greek Yoghurt, the Greek yoghurt brand in the UK, has announced it will be airing a series of TV adverts to coincide with the time of year most commonly associated with healthy eating.

    The brand’s new TV Campaign will form part of a wider campaign based on the brand’s ‘Total+’ concept which aims to demonstrate the product’s versatility and how simple it is to incorporate Total into everyday meals by adding +1 +2 +3 or ‘+more’ everyday ingredients.

    An initial burst of TVC will air between 3rd January and 17th February and will comprise a series of four TV adverts, supported with Video On Demand. (more…)

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