Latest Food & Drink Industry News

  • Monday, May 25th, 2015, (7:00 am)

    Cadbury Roses unveils modern design and new flavour

    cadbury roses new design 2015Cadbury Roses has unveiled a new packaging design and new addition to the range, marking the next chapter of the chocolate brand’s 77 year history.

    Since its creation in 1938, the designs and chocolate varieties within Cadbury Roses have evolved with consumer tastes, with the new pack design out today being closer to the historic ‘Roses’ design than ever before, but with a modern twist.

    The updated carton shape includes a new lid for easier sharing, and the ‘Thank you’ messaging has also made a reappearance. (more…)

  • Friday, May 22nd, 2015, (3:20 pm)

    PG tips introduces biggest packaging overhaul in 19 years

    PG tips new packagingPG tips, the UK’s tea brand from Unilever UK, is revamping its entire range with a brand new pack design – the biggest milestone from the brand since it introduced its pyramid teabags in 1996.

    The new packaging has been overhauled in a bid to make the brand easier to shop instore, reaffirm its authority within the category, and drive sales uplift amongst new and existing shoppers.

    Each pack will continue to carry the bold colours of red, green and white synonymous with PG tips, but with a brand new contemporary logo to create greater standout on shelf. (more…)

  • Friday, May 22nd, 2015, (1:12 pm)

    New look Vimto Minis hit shelves

    vimto minisVimto UK has revamped its 250ml Still RTD Vimto Minis range, in time for the crucial summer trading period, with new packaging to appeal to mums and meet the needs of kids ‘on the go’.

    The convenient re-sealable sports cap bottles are designed for rehydrating children and the bright new packs aim to increase shelf stand out, whilst communicating the drink’s healthy No Added Sugar credentials.

    Rolled out from this month, the new-look packs will be supported by a nationwide digital advertising campaign across lifestyle websites that mums love, such as Hello!, Cosmopolitan and Heat. (more…)

  • Friday, May 22nd, 2015, (11:00 am)

    Crabbie’s new campaign urges consumers to go back to the Original

    crabbies original ginger beerHalewood International has launched a new multi-platform marketing campaign across Radio, TV, PR, social media and trade press, for its Crabbie’s Original Alcoholic Ginger Beer.

    This new chapter in the Crabbie’s story encourages consumers “try it you might like it” and takes the brand on to the next stage of its ‘Refreshingly Adventurous’ platform, with the first wave of national TV spots launching on the 21st May and activation continuing throughout 2015.

    Targeting consumers who may want to try the alcoholic ginger beer, the campaign features the voice of actor and comedian Vic Reeves. (more…)

  • Friday, May 22nd, 2015, (9:00 am)

    Foster’s ends ‘Good Call’ campaign

    fosters good callCharacters Brad and Dan have appeared in their final advert for Foster’s, bringing to an end the company’s ‘Good Call’ campaign.

    Brad and Dan will say their goodbyes in an all-new 40 second TV spot, running for four weeks across a number of channels.

    Ifemoa Dozie, brand director at Heineken said: “Brad and Dan have been hugely successful for Foster’s since they first appeared on our screens in 2009, and whilst we’re sad to wave hooroo to them for now, we’re excited for the next adventure for the Foster’s brand. (more…)

  • Friday, May 22nd, 2015, (7:00 am)

    Mornflake launches new Chocolatey Orange Squares

    mornflake chocolately orange squaresMornflakes Chocolatey Squares just got a revamp.

    Now available with a Chocolate and Orange flavour filling in the centre, the new cereal hopes to appeal to new and existing consumers.

    Designed to be enjoyed with or without milk, consumer can dip into these at any time. (more…)

  • Thursday, May 21st, 2015, (3:20 pm)

    Budweiser launches new BBQ packs

    budweiser bbq packBudweiser is celebrating the British Barbeque Season with new bespoke packaging.

    Following on last summer’s success, Budweiser is bringing back its limited edition BBQ packs.

    In store from early July, the new packs will run across a number of SKUs, including 8x440ml PMP, 10x440ml Can Fridge Pack, 12x440ml, 4x300ml Bottle Wrap and 6x300ml Basket Pack. (more…)

  • Thursday, May 21st, 2015, (1:10 pm)

    Belvita Breakfast introduces crunchy variant to singles range

    belvita biscuit crunchyBelVita Breakfast is launching its belVita Crunchy hazelnuts product to the convenience channel this May, in a single portion format.

    Available in convenient 50g packs, belVita Crunchy Hazelnut singles are thick and packed with pieces of hazelnuts, offering a different texture to the rest of the range.

    BelVita Breakfast Crunchy Hazelnut is also proven to slowly release carbohydrates over four hours as part of a balanced breakfast. (more…)

  • Thursday, May 21st, 2015, (11:14 am)


    fdin logo, food and drinkThis month we’re talking hosting a highly interactive and thought provoking professional development event.

    It’s called Creating High Performance Innovation Teams.

    It’s not so much a seminar, more of an immersive learning experience. And, of course, when you come, you will get CPD accreditation for it. (more…)

  • Thursday, May 21st, 2015, (9:00 am)

    Mars unveils new shakes range

    mars drinksMars Chocolate Drinks and Treats has announced the launch of Twix, M&M’s Chocolate and M&M’s Peanut Thick Shakes.

    The M&M’s Chocolate and M&M’s Peanut Thick Shakes each encompass the signature taste of their M&M’s counterpart.

    The bright packaging has also been designed to provide stand out on shelf and features the popular M&M’s characters. (more…)

  • Thursday, May 21st, 2015, (7:00 am)

    United Biscuits launches Jacob’s Cracker Crisps

    jacobs cracker crisps, chilliUnited Biscuits has announced the £6m launch of Jacob’s Cracker Crisps.

    Available in three variants – Sea Salt and Balsamic Vinegar, Thai Sweet Chilli and Sour Cream and Chive – the new Jacob’s Cracker Crisps range offers the best-selling flavours for sharing crisps and snacks within the overall ‘every-day premium’ sector.

    The new range will launch initially in a 150g sharing bag, with a 40g handy-pack variety due for launch later in the year. (more…)

  • Wednesday, May 20th, 2015, (3:15 pm)

    Maynards unveils new ad

    maynards royalty advertMaynards will be returning to TV screens this month with the launch of a new TV campaign to support its Celebrate Like Royalty on-pack promotion.

    The TV ad sees a family enjoying their regal banqueting experience onboard a private jet.

    The father is making the most of the royal treatment and being hand-fed by the butler on board while the grandmother can hardly believe that she is on a jet. (more…)

  • Wednesday, May 20th, 2015, (1:08 pm)

    Mars launches new Snickers and Hazelnut bar

    Snickers & hazelnut barMars Chocolate UK has unveiled its Snickers  and Hazelnut bar, a new permanent addition to the Snickers brand.

    The combination of peanuts, caramel and nougat has a new twist with the addition of hazelnuts bringing a whole new taste experience to consumers.

    Mars is launching the new variant as a single and four count multi-pack from 25th May. (more…)

  • Wednesday, May 20th, 2015, (11:01 am)

    Cathedral City launches flavoured cheddar range

    cathedral city sweet chilli cheddarDairy Crest has extended its Cathedral City block cheddar range to include three new flavoured cheddar varieties.

    The new range of 180g blocks includes Cathedral City Smoked, Cathedral City Caramelised Onion and Cathedral City Sweet Chilli.

    The range has been developed in response to consumer interest in new flavoured cheeses, with 41% of cheese users in a recent Mintel survey saying they would be interested in trying cheese with unusual flavours. (more…)

  • Wednesday, May 20th, 2015, (9:03 am)

    Kingsmill gets a new look

    kingsmill bread new lookAllied Bakeries has unveiled a fresh new design for Kingsmill, updating its logo and packaging across the entire portfolio.

    The Kingsmill logo has been become warmer and more accessible with the addition of a glimmer of sunshine behind the Kingsmill lettering.

    A kite swirl and a new blue colour have been added to the packaging in a bid to give the range better stand out of shelf and a sense of outdoors, freshness and family fun. (more…)

  • Wednesday, May 20th, 2015, (7:00 am)

    Somerset Haze launches new can format

    thatchers somerset hazeThatchers Cider is introducing its Somerset Haze cloudy cider in 440ml cans.

    CSomerset Haze is designed to appeal to lovers of apple cider, as well as those young adults who prefer a sweeter style, lower strength cider (4.5%).

    Crafted from apples varieties including Discovery, Falstaff, Gala and Jonagold, Somerset Haze hopes to appeal as a summer drink. (more…)

  • Tuesday, May 19th, 2015, (3:27 pm)

    Boost Drinks expands range with Cherry Burst energy drink

    boost energy drinkCherry Burst is the latest new product from Boost Drinks, giving independent retailers the chance to capitalise on the increasing popularity of the flavoured energy drinks category.

    Cherry Burst comes in a 250ml can format, price marked at 49p, and available in cases of 24. Like the entire Boost range, Cherry Burst will not be sold in supermarkets.

    Sales director Al Gunn said: “New product development is a key part of our Champion Of The Independents commitment. (more…)

  • Tuesday, May 19th, 2015, (1:12 pm)

    Dairylea launches new ‘Moo-ing Racers’ campaign

    dairylea Moo-ing Racers promotionBuilding on the success of last year’s Dairylea ‘Moo-sical cow’ campaign, the brand is back with a new on pack promotion.

    This time the cows are on the move as the brand introduces the Dairylea Moo-ing Racers, designed to bring a little extra fun to desktops and table tops nationwide.

    With four to collect, each Moo-ing Racer cow moves to its own personalised sound with a simple pull and release mechanic. (more…)

  • Tuesday, May 19th, 2015, (11:10 am)


    fdin logo, food and drinkIn May we’re talking hosting a highly interactive and thought provoking professional development event.

    It’s called Creating High Performance Innovation Teams.

    It’s not so much a seminar, more of an immersive learning experience. And, of course, when you come, you will get CPD accreditation for it. (more…)

  • Tuesday, May 19th, 2015, (9:09 am)

    Cravendale unveils new TV campaign

    cravendale advertFiltered milk brand Cravendale is returning to TV screens with the launch of its new ‘Milk Drinker’s Milk’ campaign.

    In a bid to showcase the qualities of Cravendale filtered milk and help add value to the milk category, the campaign is designed to showcase Cravendale’s freshness.

    The campaign includes large-scale in-store promotions, VoD, PR, digital and social media outreach, all underpinned by the new TV execution. (more…)

  • Tuesday, May 19th, 2015, (7:07 am)

    Fresh Banter hosts ‘Driving Business Growth’ discussion group

    fresh banterFresh Banter, a food industry peer group for senior decision makers, will host a discussion with leading business neuroscientist Dr Lynda Shaw later today.

    In her session titled ‘Driving Business Growth’, Lynda will discuss topics such as using emotion to improve business and build a culture of trust.

    She has spoken at numerous conferences across the UK, advising business leaders on how to improve their performance and communication levels. (more…)

  • Monday, May 18th, 2015, (3:10 pm)

    United Biscuits unveils on-the-go range

    mcvites breakfast biscuitsUnited Biscuits has announced the re-launch of its McVitie’s Breakfast biscuit range, which includes the launch of two new products – McVitie’s Breakfast Oaty Breaks and McVitie’s Breakfast Fruit & Oat Bakes, as well as updated packaging.

    The McVitie’s Breakfast range seeks to make the modern breakfast more enjoyable, incorporating porridge oats to create a new breakfast offering.

    McVitie’s Breakfast Oaty Breaks are baked with porridge oats and packed with fibre and energy-releasing B Vitamins, Vitamin D and Iron. (more…)

  • Monday, May 18th, 2015, (1:21 pm)

    Jude’s Dairy Free Chocolate Ice Cream launches new flavour

    jude's dairy free ice creamFollowing the spike in the dairy free trend, this spring Waitrose will be launching the lastest addition to the Jude’s family, Jude’s Dairy Free Chocolate Ice Cream.

    Using a new recipe, Jude’s Dairy Free Chocolate contains raw cacao solids from single estate Colombian origin beans and no dairy or nut milk.

    A scoop or two of Dairy Free Chocolate makes for a hassle-free dessert and the brand has a serving suggestion to try it sandwiched between a dairy and gluten free almond cookie as an indulgent treat. (more…)

  • Monday, May 18th, 2015, (11:15 am)

    Horlicks launches vintage on-pack promotion

    horlicksHorlicks is celebrating over 140 years in existence with the introduction of a limited edition vintage on-pack promotion specifically designed to drive additional sales for the retail channel this summer.

    The campaign has been devised to encourage consumers to return to their nostalgic roots and unwind by drinking Horlicks.

    Launching on 18th May 2015 and running until 31st October, the ‘Collect Vintage Inspired Kitchenware’ promotion is aimed at accelerating sales, whilst driving trial and engagement with Horlicks’ core audience of females aged 55+. (more…)

  • Monday, May 18th, 2015, (9:10 am)

    Brown-Forman launches lbd vodka-based spirit

    Brown-Forman launches lbd vodka-based spiritGlobal wine and spirits company Brown-Forman, is launching lbd to the UK market.

    Developed in the UK in response to growing consumer demand, the global drinks specialists have created a vodka-based spirit.

    The range includes three dual fruit flavours, Peach & Raspberry, Apple & Cranberry and Lime & Watermelon; all recommended to be mixed with lemonade. (more…)

  • Monday, May 18th, 2015, (7:00 am)

    Cathedral City launches 550g Big Pack Extra Mature

    cathedral city cheese 550gDairy Crest has announced the expansion of the Cathedral City block cheddar portfolio, with the addition of Cathedral City Extra Mature 550g.

    Joining the recently launched Mature, Mature Lighter and Mild 550g variants, new Cathedral City Extra Mature 550g has been created in line with the recent trend for larger block cheese.

    The trend has seen 500g+ packs grow their share of block cheddar to 16% over the last year. (more…)

  • Friday, May 15th, 2015, (3:30 pm)

    Taylors of Harrogate unveils limited edition high caffeine coffee

    Taylors of Harrogate, has created its highest caffeine coffee Yorkshire-based company, Taylors of Harrogate, has created its highest caffeine coffee yet in response to a growing demand from consumers for stronger coffee products and dark roasted coffee.

    Containing 25% more caffeine than its previous strongest, ‘Hot Lava Java’, the limited edition ‘High Voltage’, which arrives on shelves in May, boasts its largest roast guide yet.

    Its high caffeine content is down to the fact it is largely (75%) made from Indonesian Robusta coffee beans which, as well as being renowned for their high quality, deliver twice the amount of caffeine on average compared to Arabica coffee beans, which are also contained (25%) in this blend. (more…)

  • Friday, May 15th, 2015, (1:10 pm)

    Haribo launches new limited edition Frenzy Editions

    haribo frenzy editionHaribo is giving consumers the chance to experience their top selling treats but not as they know it, with the launch of Haribo Starmix and Tangfastics Frenzy Editions.

    For a limited time only, new Frenzy Editions will feature the existing product pieces but in a range of all new tropical flavours and vibrant colours.

    Lindsey Bevan, brand manager for Haribo Starmix and Tangfastics, said:  (more…)

  • Friday, May 15th, 2015, (11:10 am)

    Five Valleys Cordials introduces new sugar-free range

    Five Valleys Cordials introduces new sugar-free rangeFive Valleys Cordials has announced the launch of its new sugar-free range, designed to appeal to the health conscious consumer, looking for a high-quality adult soft drink.

    The first offering in its category, the new sugar-free cordial range consists of two new flavours, Cherry & Elderflower and Apple & Lemonbalm; specifically chosen to appeal to discerning consumers with a wide range of palates.

    The new range is exclusively online via Five Valleys Cordials re-launched website. (more…)

  • Friday, May 15th, 2015, (9:10 am)

    Cobra launches ‘Win Smooth’ campaign

    cobra beer win smoothMolson Coors, one of the UK’s biggest brewers, has launched a new Cobra campaign, ‘Win Smooth’.

    Running in the on-trade until the end of June, consumers will have the chance to experience ‘the smooth life’ by winning luxury prizes each valued at £3,000.

    Winners will be able to choose from a range of handpicked prizes, including a British or Spanish Grand Prix experience, a private jet to Dublin with a trip to an exclusive tailor and a helicopter ride to a Scottish castle for dinner. (more…)

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