Latest Food & Drink Industry News

  • Tuesday, July 7th, 2015, (3:30 pm)

    Helen’s gluten free brand unveils new look

    helen's gluten freeHelen’s, a brand in wheat and gluten free mixes and toppings, has a new look.

    Helen’s offers wheat and gluten free toppings, mixes, bread, desserts and much more – and because the mixes take so little time to make, consumers have more time to enjoy other things.

    The new look showcases a big Helen’s logo surrounded by colourful illustrations with on-pack imagery designed to appeal to the consumer. (more…)

  • Tuesday, July 7th, 2015, (1:12 pm)

    Fruit-tella launched in £1 price-marked packs for the summer

    Fruit-tella duo stickPerfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags in a bid to drive rate of sale and profits for retailers during the summer months.

    Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer a an opportunity for sales.

    PMPs remain a key addition to shelves as they reassure consumers of a low price guarantee and allow retailers to predict profit margins and maximise sales through the increased demand. (more…)

  • Tuesday, July 7th, 2015, (11:06 am)

    Are all your customers’ experiences heading to the same sale?

    fdin seminar logoAs you know the way people buy food nowadays is so very different.

    We have such significant growth in discounters, online, convenience and foodservice.

    And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)

  • Tuesday, July 7th, 2015, (9:12 am)

    Wrigley re-launches Spearmint flavour in Ice range

    extra ice spearmintThis month, Wrigley is bringing back its best-selling Extra Ice Spearmint flavour with a new improved taste and distinctive packaging design.

    Designed to capitalise on the popularity of the spearmint flavour within the gum category, the reformulated flavour and fresh visual identity aims to inspire and excite consumers and drive home the brand’s outstanding oral care credentials.
    Available in 10 pellet packs with an RRP of 49p, the reformulated product features improved cooling and helps keep teeth clean in a way that you can feel. (more…)

  • Tuesday, July 7th, 2015, (7:00 am)

    FDF launches gluten labelling guide

    fdf gluten labellingA new guide has been launched to support food manufacturers on the labelling of food products containing gluten.

    The Food & Drink Federation (FDF) has launched a new best practice guide to help manufacturers adhere to the Food Information to Consumers (FIC) Regulation and to provide consumers with clear and consistent allergens labelling.

    The FIC Regulation brought changes to the way allergen information is provided and emphasised on pre-packaged foods. (more…)

  • Monday, July 6th, 2015, (3:20 pm)

    Elizabeth Shaw extends chocolate range

    elizabeth shaw raspberry bitesChocolate brand Elizabeth Shaw has announced it is extending its chocolate range to include Bites – flavoured chocolate segments topped with sprinkles.

    Bites will be available in Sainsbury’s stores nationwide from the 29th June with an RRP of £2.50.

    Following on from the success of its Flutes range, these smaller, bite-size chocolates aim to add a more contemporary feel to the whole range. (more…)

  • Monday, July 6th, 2015, (11:11 am)

    Hovis unveils new pack designs

    hovis granary original mediumHovis is rolling out a national campaign for its Seeded and Granary ranges this month, alongside new packaging designs.

    The activity aims to reinforce the premium taste of the ranges through a widespread print advertising and shopper media campaign.

    The fresh new packaging design aims to champion the superior ingredients and taste of Hovis seeded and granary loaves. (more…)

  • Monday, July 6th, 2015, (9:03 am)

    Prestat launches new range of Posh Chocolate Spreads

    prestat chocolate spreadsPrestat has whipped its chocolate with six different nutty, fruity flavours to create a new range of “posh chocolate spreads”.

    From Heavenly Hazelnut and Plumptious Cherry to Rhapsodic Raspberry and Divine Clementine, nuts and fruits are all encased in chocolate made with cocoa from São Tomé, Ghana & Tanzania.

    Consumers can seek out their favourite to create a treat by smothering it on anything from a croissant to the middle of a home baked cake. (more…)

  • Monday, July 6th, 2015, (7:00 am)

    Tic Tac unveils new flavour-changing Mixers

    tic tac mixersTic Tac is aiming to reinvigorate the market with the launch of a flavour-changing experience for consumers – Tic Tac Mixers

    Available in two flavours – Cherry Cola and Peach Lemonade – the variants melt from their sweet fruit layer into a secondary flavour, i.e. Cherry to Cola and Peach to Lemonade.

    Supported by a £1.3m integrated campaign, the launch will be widely seen by the target audience of 18 year olds upwards, driving awareness and encouraging trial. (more…)

  • Friday, July 3rd, 2015, (3:20 pm)

    Primrose’s Kitchen Raw Vegetable Mueslis get new stockist

    primrose kitchen cerealFollowing the success of Primrose’s Kitchen in department stores and supermarkets across the UK, the raw vegetable muesli can now be found in the aisles of health food store Holland & Barrett.

    Holland & Barrett stores will stock Primrose’s Kitchen Raw Vegetable Muesli in two flavours:

    Beetroot and Ginger Muesli and Raw Carrot and Apple and Ginger Muesli. (more…)

  • Friday, July 3rd, 2015, (11:06 am)

    Heineken unveils Rugby World Cup bottle

    Heineken set for Rugby World CupHeineken has unveiled its off-trade plans to support the 2015 Rugby World Cup, following the announcement last October that the brand would be the official beer sponsor of the tournament.

    Heineken has produced limited edition packaging that will be available from July across 650ml bottles, 500ml cans and 330ml cans and bottles.

    In addition, shoppers who purchase 12-packs will be in with a chance of winning a pair of tickets or the chance to toss the coin at the beginning of the match by finding one of 50 hidden golden bottles. (more…)

  • Friday, July 3rd, 2015, (9:00 am)

    Tropicana launches new Essentials range

    tropicana essentials fruit and vegTropicana has launched a new Essentials range, which includes fruit and vegetable juices packed with extra vitamins and minerals such as Tropicana Essentials Immune Support Orange Mango & Persimmon, and Essentials Fruit and Veg: Mango Passionfruit & Pumpkin.

    The new juice drinks are made from fruits with extra vitamin c and zinc which help support a healthy immune system.

    Each portion contains one of your five a day. (more…)

  • Friday, July 3rd, 2015, (7:00 am)

    Ritz Crisp & Thin gets multimillion pound campaign

    ritz crisp and thin advertMondelēz International is launching a brand new multi-million pound master-brand campaign for the launch of its new product, Ritz Crisp & Thin, a baked savoury snack.

    The concept of the campaign is based around ‘Putting on the Ritz’ – the idea being that Ritz Crisp & Thin transforms every day snacking moments, adding a bit of ritziness.

    Designed to open the Ritz brand to a younger audience, the campaign is aimed at a 24-45 year old demographic who love crisps and snacks. (more…)

  • Thursday, July 2nd, 2015, (3:20 pm)

    Sheppy’s launches new Blackberry and Elderflower Cider

    sheppy's blackberry and elderflower ciderSheppy’s is launching a new Cider with Blackberry & Elderflower.

    The new cider combines blackberry with the floral overtones of elderflower.

    Fruity and aromatic – this latest addition to the Sheppy’s cider family hopes to appeal as a flavour for summer. (more…)

  • Thursday, July 2nd, 2015, (1:10 pm)

    Zeo launches new ‘lightly carbonated’ range

    zeo soft drinksPremium soft drinks brand zeo has launched four new flavours in time for summer.

    All boast low sugar content and use only naturally sourced ingredients and botanicals – all without compromising on great taste.

    The zeo collection includes: Peach & Grapefruit, Zesty Lime, Blood Orange & Citrus, and Mixed Berry. (more…)

  • Thursday, July 2nd, 2015, (11:12 am)

    How do people buy food in 2015? – FDIN omnichannel seminar answers all

    fdin seminar logoAs you know the way people buy food nowadays is so very different.

    We have such significant growth in discounters, online, convenience and foodservice.

    And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)

  • Thursday, July 2nd, 2015, (9:04 am)

    VITHIT extends its reach

    VITHIT health drinksIrish lifestyle drinks brand VITHIT has extended its reach into leading healthcare retailers, Boots and Superdrug.

    The drinks will feature nationwide over the coming weeks and follow the recent expansion of listings throughout the Tesco estate.

    The range offers a healthier alternative to sugary fruit juices and sports drinks and has become established throughout multiple retailer fixtures over the past 18 months. (more…)

  • Thursday, July 2nd, 2015, (7:01 am)

    Tesco launches Sweet Summer Cabbage

    cabbage tescoGetting kids to eat their greens at dinner time has never been an easy job – as many long suffering parents will know.

    But now that task should be a little easier as a sweeter variety of homegrown cabbage – a vegetable that is packed with nutrients – is to be trialled by Tesco.

    The new variety, known as Sweet Summer Cabbage, is grown in Lincolnshire and has been naturally developed to re-generate interest in the vegetable. (more…)

  • Wednesday, July 1st, 2015, (3:12 pm)

    Kellogg’s launches new summer cereals

    kellogg's new all branKellogg’s is launching a series of new breakfast and snack products.

    The array of new foods is designed to be more diverse, and all were created with a laser-beam focus on driving growth in the breakfast and cereal snack categories.

    The new Special K Protein Crunch is hitting the shelves in July, comes in the form of crunchy clusters. (more…)

  • Wednesday, July 1st, 2015, (1:20 pm)

    Rustlers reveals push for new panini range

    rustlers paniniRustlers, the micro-snacking brand, is backing its recently launched panini range with #RustlersOnTour, a national sampling campaign.

    The activity, the biggest-ever sampling campaign for Rustlers, will run across 32 cities throughout the UK, sampling 80,000 consumers with products and money-off coupons, said Kepak Convenience Foods marketing director John Armstrong.

    Brand owner Kepak says the sampling campaign will be backed by heavyweight social media activity on Rustlers’ Facebook and Twitter channels, ensuring shoppers are on the lookout for #RustlersOnTour. (more…)

  • Wednesday, July 1st, 2015, (11:12 am)

    High Protein Coconut Water launches in the UK

    coco proCocoPro, the world’s first high protein coconut water has launched.

    The drink combines 20 grams of whey protein (per 330ml serving) with the natural nutritional properties of coconut water to deliver muscle recovery and hydration in a post-workout drink.

    CocoPro is made with 100% natural ingredients and no added sugar and is available in two variants, coconut and coconut with pineapple. (more…)

  • Wednesday, July 1st, 2015, (9:12 am)

    John West unveils new Mackerel sauces range

    john west mackerelJohn West is set to further enhance its entire mackerel sauces range with the addition of new foodie variants in a major new push.

    The new range of seven products – which will appear on shelf from May onwards in major multiples – will consist of:

    Sundried Tomato and Basil, Tomato & Chilli, Dijon Mustard, Teriyaki, Sweet Chilli, Mexican, Korma. (more…)

  • Wednesday, July 1st, 2015, (7:09 am)

    Lupetta expands sauce line with mushrooms, capers and olives

    lupetta saucesLast year, Donatantonio launched Lupetta, a line of Italian store cupboard essentials, answering to consumer culinary interest in provenance and regionality.

    The Lupetta Cherry Tomato Sauce was part of the original range, and since has been joined by the Cherry Tomato Sauce with Porcini Mushrooms and the Cherry Tomato Sauce with Olives & Capers.

    The sauces aim to respond to the consumer trend for higher quality, artisan products from independent producers. (more…)

  • Tuesday, June 30th, 2015, (3:30 pm)

    New ice cream brand Emily’s launches

    Emily's ice creamEmily Watkins, Chef Proprietor at The Kingham Plough and previous contestant on BBC’s Great British Menu, has launched a range of homemade ice creams.

    The range includes four flavours, Lemon & Honeycomb, Forced Rhubarb, Toffee Apple and Elderflower & Raspberry, and is available in 110ml and 500ml tubs.

    Emily’s Ice Cream will be available to purchase from The Kingham Plough, for just £2 for a 110ml tub and £5 for 500ml. (more…)

  • Tuesday, June 30th, 2015, (1:10 pm)

    New Yushoi Snapea Rice Sticks hit the UK

    New Yushoi Snapea Rice Sticks hit the UKA new savoury snack brand has launched offering consumers an alternative to fried crisps.

    The product, Yushoi Snapea Rice Sticks, is made using green peas and manufactured by Calbee UK, the first European subsidiary of Calbee Inc.

    The baked snack is made from green peas and has less than 99 calories per bag or per serving. (more…)

  • Tuesday, June 30th, 2015, (11:00 am)

    Omnichannel guru Jeremy Garlick assembles team of experts for FDIN seminar

    fdin seminar logoAs you know the way people buy food nowadays is so very different.

    We have such significant growth in discounters, online, convenience and foodservice.

    And as you know the large supermarkets have struggled to grow, even though of course they still make up a high proportion of sales – and this should feed into the way we think about NPD. (more…)

  • Tuesday, June 30th, 2015, (9:13 am)

    New soft drink brand Life Tonics launches in the UK

    New soft drink brand Life Tonics launches in the UKA brand new soft drink is hitting the shelves this month that claims to hydrate, energise and hydrate on the go.

    Offering a blend of coconut water and natural fruit extracts, the new Life Tonics range combines original flavours along with fortified minerals and vitamins and an isotonic formulation delivering an original and functional drink.

    Formulated with sweetness derived only from natural fruit extracts and natural sweetener Stevia, each bottle only contains 90 calories and is suitable for a Low GI diet. (more…)

  • Tuesday, June 30th, 2015, (7:02 am)

    Free’ist sugar free brand expands range

    sugar free brand Free’istFree’ist, the Irish specialist in sugar free and no added sugar products, has added new products to its range.

    The new range includes a range of confectionary from sugar free popcorn, and breakfast biscuits to marshmallows.

    Based in Belfast, the company is hoping to develop into one of the leading innovators in the free-from category. (more…)

  • Monday, June 29th, 2015, (3:20 pm)

    Danio yogurt unveils new #HungerCry campaign

    hungercry campaignConsumers will be able to express their hunger in a whole new way in a new campaign from danio.

    The strained yogurt brand is unleashing a #HungerCry campaign across social media, out of home print ads, video on demand and a will include a stunt.

    Designed to target young consumers between 18 and 34, the campaign will hit first on social media with influential viners and Facebookers Arron Crascall, Ben Phillips and Anto Sharp unleashing their individual ‘hunger cries’. (more…)

  • Monday, June 29th, 2015, (1:10 pm)

    Fosters unveils new spirit flavoured beer range

    fosters rocks flavoured beerFoster’s is launching two new spirit flavoured beers – Spiced Rum and Classic Rum – the first flavours in the new ‘Foster’s Rocks’ brand extension, available from August.

    Inspired by 19th Century Australian rum traders from New South Wales, who weathered storms to keep the supply of rum flowing, brand owner Heineken hopes Foster’s Rocks will continue to drive the lager category, making it more popular amongst 18-24 year olds.

    They are available in 440ml cans in packs of four (RRP £4.50) and ten (RRP £11), with the launch supported by a £2m marketing and sampling campaign. (more…)

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