Latest Food & Drink Industry News

  • Wednesday, September 17th, 2014, (3:39 pm)

    Streamline launches special edition jam jar for ‘Pink October’

    Screen shot 2014-09-14 at 18.42.14Streamline is supporting Breast Cancer Care throughout October with special edition jars featuring bright pink lids.

    The less sugar jams and marmalades brand is donating 10p per jar sold to the charity during its Breast Cancer Awareness month initiative.

    The on-pack promotion will run in leading supermarkets this autumn RSP £1.45 per 340g jar. (more…)

  • Wednesday, September 17th, 2014, (1:12 pm)

    Subway joins with Star Wars for Kids Pak

    Screen shot 2014-09-14 at 18.20.03The Subway brand has joined forces with Disney UK & Ireland for the launch of the animated television series Star Wars Rebels, as part of Subway’s wider strategy to grow its family audience.

    The eight-week campaign kicking off on 10th September, sees Subway stores introduce six limited-edition Star Wars Rebels bags and trading cards to collect with the purchase of any Kids’ Pak.

    The animated one hour movie Star Wars Rebels: Spark of Rebellion launches on Disney Channel on 3rd October, with the series following on Disney XD from 13th October. (more…)

  • Wednesday, September 17th, 2014, (11:15 am)

    Dorset Cereals unveils new on-pack promotion for

    Screen shot 2014-09-14 at 18.34.35Dorset Cereals is launching its first on-pack promotion in three years offering consumers the chance to win their own woodland worth £50,000 in a location of their choice, or a cash prize to the equivalent value.

    Following the recent muesli packaging re-launch in new woodland-themed designs, the promotion is part of an integrated marketing campaign which includes the recent TV advertising creative set in woodland.

    Dorset Cereals is running the promotion on six million packs across its entire range of mueslis, granolas and porridges. (more…)

  • Wednesday, September 17th, 2014, (11:14 am)

    Hovis rekindles partnership with the Royal British Legion

    Screen shot 2014-09-14 at 18.28.48Hovis is rekindling its partnership with the Royal British Legion this September, to help raise £100,000 for the welfare of thousands of servicing and ex-Service people.

    Hovis will be giving a 10p donation to The Royal British Legion Poppy Appeal for every purchase of a bag of its latest addition, Hovis Seed Sensations Soft Granary Batch.

    The bread bags will feature an on-pack creative to clearly communicate its link up to shoppers and will be further reinforced through outdoor, digital, print and in-store activity. (more…)

  • Wednesday, September 17th, 2014, (11:13 am)

    Magnum launches Minis White & White Almond variants

    Screen shot 2014-09-14 at 18.12.56Magnum is expanding its p Magnum Minis range and tapping into the growing Snacking market, ahead of the winter season.

    Following the success of Magnum Mini Baileys and Magnum After Dinner, which launched in 2013 and added £1 million and £1.9 million in value sales to Magnum’s winter snacking range respectively, the ice cream brand is launching a new Magnum Minis White & White Almond variant to its Minis portfolio.

    The brand is also re-launching the popular Magnum Mini Baileys and Magnum After Dinner – available to retailers from October 2014. (more…)

  • Wednesday, September 17th, 2014, (7:00 am)

    NO.G wins Sainsbury’s listing

    Screen shot 2014-09-14 at 18.26.28Free-from brand NO.G has won its first listing in the major multiples and will be stocked in Sainsbury’s from September 17th.

    Six products from the gluten-free brand will appear in the chilled aisle of 150 stores across the UK.

    Nottingham-based Riverside Bakery’s NO.G range is also stocked by Ocado and Whole Foods Market. (more…)

  • Tuesday, September 16th, 2014, (3:25 pm)

    Carte D’Or releases new Cinnamon Biscuit Flavour

    Screen shot 2014-09-14 at 14.13.52Carte D’Or is strengthening its Classic range to include a new, seasonal, Cinnamon Biscuit flavour ice cream, available to retailers from September 2014.

    With spiced cinnamon ice cream and crunchy biscuit pieces, Carte D’Or Cinnamon Biscuit, launches ahead of the festive season to inspire indulgent ice cream dessert occasions and tap into consumer demand for seasonal flavour profiles.

    Jenny King, brand manager for Carte D’Or at Unilever UK, said: “We are excited to introduce Carte D’Or Cinnamon Biscuit into our Classics range especially for winter. (more…)

  • Tuesday, September 16th, 2014, (11:10 am)


    fdin_logo_smallish1-299x300With a great line-up of industry thought-leaders for our 6th Annual Food & Drink Packaging Innovation Summit in Central London, we’ve made sure the sequence of the day follows the classic NPD process from strategy to launch.

    Delegates will also get some great case studies to illustrate the point.

    Arla’s slow churn butter dish, Coca Cola with it’s unique names campaign, and NoshDetox … unbelievably fresh result with high pressure packaging. (more…)

  • Tuesday, September 16th, 2014, (9:04 am)

    GLORIOUS! Foods introduces three new soups

    Screen shot 2014-09-14 at 14.11.47As the leaves fall and Autumn ushers in shorter days and longer sleeves GLORIOUS! Foods introduces three new flavours to its range of fresh soups.

    Inspired by the team’s own adventures, the new soups offer exotic tastes through authentic ingredients.

    And they come with evocative names drawn from places the recipes originate. (more…)

  • Tuesday, September 16th, 2014, (6:55 am)

    Ben and Jerry’s launches limited edition winter ice creams

    Screen shot 2014-09-14 at 13.51.56Ben & Jerry’s is introducing two festive flavours for the winter season – Minter Wonderland and Joy to the Swirled – available to retailers from September.

    With tongue-in-cheek product names, Minter Wonderland brings the much requested flavour of mint chocolate chip to fans, whilst Joy to the Swirled adds a smooth, chunk-free creation to the flavourful Ben & Jerry’s family, with swirling caramel and chocolate fudge in Fairtrade vanilla ice cream, the most popular ice cream flavour in the UK .

    Alessandra Salvo, Ben & Jerry’s Ice Ventura (aka brand manager), said: “Flavour is an important purchase driver in the Ice Cream category and we’re confident that our new variants will live up to the taste expectations of our fans. (more…)

  • Monday, September 15th, 2014, (3:03 pm)

    Sailor Jerrys unveils new look bottle

    Screen shot 2014-09-14 at 14.03.40William Grant & Sons has unveiled a new look for its spiced rum, Sailor Jerry.

    The new bottle design has been developed to reinforce the brand’s premium credentials, authentic heritage and personality and provide clearer standout on shelf in retail and on the back bar.

    While the liquid remains unchanged, the new design is an evolution of the previous look with clearer cues to Norman ‘Sailor Jerry’ Collins, the father of old-school tattooing. (more…)

  • Monday, September 15th, 2014, (11:11 am)

    Walkers launches Smiths Cheese Balls

    Screen shot 2014-09-14 at 13.58.58PepsiCo is offering all members of Counts for More the exclusive opportunity to pre-order a case of new Smiths Cheese Balls directly from the online rewards and category management website for their stores.

    The new offer from Walkers is not available in wholesale until 22nd September and trade members are being given the chance to be first to market with this new product.

    To take advantage of the offer, Walkers said members should log on to the website, open the Smiths Cheese Balls activity on the home page and follow the instructions to add a case to their basket. (more…)

  • Monday, September 15th, 2014, (9:41 am)

    Butterkist teams up with Lola’s Cupcakes

    Screen shot 2014-09-14 at 13.43.52September marks the 100th birthday of Butterkist, Britain’s popcorn brand.

    To commemorate the milestone for its consumers, Butterkist has partnered with gourmet bakery, Lola’s Cupcakes to create a limited edition range of popcorn-inspired anniversary cupcakes.

    Butterkist has collaborated with Lola’s Cupcakes to create two new cupcake flavours, Salted Caramel Popcorn and Toffee Popcorn. (more…)

  • Monday, September 15th, 2014, (9:02 am)

    Wall’s unveils new Gingerbread Sandwich ice cream

    Screen shot 2014-09-14 at 13.48.09Wall’s, the ice cream brand from Unilever UK, is launching a new ice cream specifically for winter, Wall’s Gingerbread Sandwich, available to retailers from the end of September 2014.

    With vanilla flavour ice cream surrounded by soft gingerbread biscuits, Wall’s Gingerbread Sandwich launches to capitalise on the popularity of ice creams in a sandwich format and tap into the growth in the Snacking market, which has seen value sales increase by 4 per cent in the last year.

    Florence Howell, Wall’s inhome brand manager at Unilever UK, said: “Gingerbread is a popular flavour amongst consumers, especially during the winter months and Wall’s Gingerbread Sandwich taps directly into this. (more…)

  • Monday, September 15th, 2014, (7:00 am)

    Betty Crocker unveils new Vanilla Icing with Rainbow Sprinkles

    Screen shot 2014-09-14 at 13.34.42As the great British baking revolution continues, Betty Crocker, the UK brand for cake mixes and ready-to-spread icings, is launching a new ‘two-in-one’ decoration solution for home bakers; icing and colourful sprinkles all in one tub.

    This is the first product from Betty Crocker that offers both icing and decoration in one pack.

    Available from September, Betty Crocker Vanilla Icing with Rainbow Sprinkles builds on the success of its growing icings range. (more…)

  • Friday, September 12th, 2014, (3:05 pm)

    Birds Eye unveils Back to School campaign

    Screen shot 2014-09-09 at 21.10.52Birds Eye is launching a Back to School campaign to help families get back into the swing after the long summer holidays.

    The leading food brand Birds Eye has enlisted a panel of mini-chefs aged 7-12 years to develop a range of ‘kid-approved’ recipes to inspire parents with new ideas for teatime.

    Recipes include a Yummy Fish Finger Pizza, Chicken Dipper Korma and ‘Waffle Submarine’. (more…)

  • Friday, September 12th, 2014, (1:20 pm)


    fdin_logo_smallish1-299x300Our annual ‘foodie’ conference is happening on Tuesday 11th November in Bloomsbury, Central London, and it’s called Food & Drink Trends 2015 and beyond.

    This year we’re totally thrilled to have Michael Whiteman as our chair. Michael is worshipped as one of the big food gurus of our time.

    He has a massive career span and there ain’t much he don’t know about food & drink trends. (more…)

  • Friday, September 12th, 2014, (11:16 am)

    Sharp’s Brewery re-launches Red Ale

    Screen shot 2014-09-09 at 20.48.43Cornwall-based Sharp’s Brewery is set to re-launch its Red Ale, for the third year running.

    The limited release batch will be available in on-trade outlets across South-East and South-West England from 8th September to 17th November, while stocks last.

    Designed to appeal in the autumn and winter months the Ale is red in colour, and is brewed with an all-malt grist that gives off caramel flavours. (more…)

  • Friday, September 12th, 2014, (9:11 am)

    Alpen launches muesli sachets

    Screen shot 2014-09-09 at 20.38.25Alpen, the muesli brand, is launching new Alpen sachets.

    Available in Original and No Added Sugar Varieties, the new pre-measured, easy to use sachets are designed for those consumers who often find themselves eating breakfast at their desks but still want a healthy breakfast that doesn’t compromise on taste.

    In a first for the muesli sector, Alpen’s new multi sachet offering delivers all the same taste and nutritional benefits of standard Alpen, now in portable form. (more…)

  • Friday, September 12th, 2014, (7:00 am)

    Calypso Soft Drinks launches new pack designs

    Screen shot 2014-09-09 at 20.24.20Calypso Soft Drinks, part of Cott Beverages, has announced a number of new pack designs and formats for its school compliant range.

    In addition to planned range changes to comply with the revised School Food Plan for England, Calypso has also redesigned a number of its flagship brands.

    Aquajuice Juicy Water packs have a completely fresh new look, following research among school students. (more…)

  • Thursday, September 11th, 2014, (3:30 pm)

    Snickers unveils three new limited edition bars

    Screen shot 2014-09-09 at 20.00.34Mars is launching three limited edition Snickers Bars designed to suit ever type of consumer.

    From October, consumers will be able to choose between one of three special editions of the the chocolate bar brand with the introduction of Snickers More Caramel, Snickers More Choc, which is brand new for 2014, and Snickers More Nuts, which, for a limited period, will replace the original Snickers bar.

    The Snickers limited editions hope to excite shoppers in-store. (more…)

  • Thursday, September 11th, 2014, (1:12 pm)

    Funkin cocktails unveils partnership with Malibu

    Screen shot 2014-09-09 at 19.52.531Following the on-trade success of Funkin’s 1-litre Piña Colada, the cocktail brand is launching the next phase of its cross-channel partnership with Malibu coconut rum with a co-branded 750ml Piña Colada pack for the off-trade.

    This new launch featuring the Malibu logo and a ‘best served with Malibu’ communication is especially designed so consumers can enjoy bar quality cocktails at home.

    Priced at £3 and available initially in over 50 Tesco stores this month, the cocktail mixer is merchandised in a joint display and offered to consumers with a 35cl bottle of Malibu, enough for seven perfect Piña Coladas at a special price of £9. (more…)

  • Thursday, September 11th, 2014, (11:28 am)


    fdin_logo_smallish1-299x300As you know by the end of 2014 we will need to fully and clearly communicate all the allergens that are in our food & drink ingredients, products, drinks and dishes whatever the location or occasion.

    In short, by the end of this year, UK (and European) consumers should be able to confidently eat FreeFrom Everywhere.

    So whether you are producing and packing in a factory or preparing in a kitchen out of the home, our conferences on the 10th and 11th September will give you not only the theory you need, but also the experience of the major contractors, distributors and major contractors who are already serving FreeFrom and reaping the benefits of doing it well. (more…)

  • Thursday, September 11th, 2014, (9:02 am)

    Coca-Cola will adopt traffic light nutrition labelling scheme

    Screen shot 2014-09-09 at 19.44.23Coca-Cola has announced it is to adopt the government’s voluntary front-of-pack nutrition labelling scheme.

    The labels display colour-coded nutritional information, detailing fat, saturated fat, salt, sugar and energy content in the product.

    The company said it is rolling out new labelling across all of its brands in Great Britain to make it easier for people to make healthier choices at-a-glance whilst shopping. (more…)

  • Thursday, September 11th, 2014, (7:00 am)

    Ginsters launches on-pack promotion with Sun+

    Screen shot 2014-09-09 at 19.39.43Savoury pastry and sandwiches brand Ginsters has announced an on-pack promotion partnering with The Sun+ from September 12 to December 31 2014.

    The promotion will run across 20 million savoury products including Ginsters best sellers – the Original Cornish Pasty and Peppered Steak Slice.

    Consumers enter a unique code on-line which can be found on-pack to receive two months’ free membership of Sun+ Premiership goals with access to live Premiership goals as they happen. (more…)

  • Wednesday, September 10th, 2014, (3:29 pm)

    Salt House launches new gourmet salt range

    Screen shot 2014-09-08 at 20.30.43Specialist company, Salt House, has searched the world looking for salts to offer a tailored solution for every dish.

    The range is on show for the first time at the Speciality & Fine Food Fair at Olympia, London from 7th – 9th September.

    A sister company to Peacock Salt, the UK’s largest salt importer based in Ayrshire, Salt House is built on 140 year knowledge of salt and ocean trade routes. (more…)

  • Wednesday, September 10th, 2014, (1:11 pm)

    Stoli Vodka launches new national campaign

    Screen shot 2014-09-08 at 20.25.55Stoli Vodka has announced the launch of its new advertising campaign, “THE Vodka.”

    Produced by Richmond-based The Martin Agency, the campaign celebrates the brand’s authenticity and places the spotlight on Stoli’s heritage in the vodka category for the past 80 years.

    The creative aims to make a departure from an industry flooded with the superficiality of over-designed bottles and over-idealized lifestyles. (more…)

  • Wednesday, September 10th, 2014, (11:10 am)

    Lindor unveils limited edition Halloween pack

    Screen shot 2014-09-08 at 20.18.23This Halloween there is a new limited edition Halloween box from Lindor.

    The limited edition Lindor is designed to add a stylish moment of indulgence to a Halloween themed evening, whether with friends or as a treat for yourself.

    This new presentation box features spooky bats, owls and trees. (more…)

  • Wednesday, September 10th, 2014, (9:01 am)

    Ryvita re-launches savoury biscuit brand

    Screen shot 2014-09-08 at 20.05.58Ryvita has announced a £10m campaign to support a major brand relaunch – the company’s biggest marketing investment in its 89 year history.

    The changes are set to challenge consumers’ preconceptions around the uses of the range with immersive education on the variety of surprising and inventive ways to enjoy Ryvita.

    The activity kicks off this September with new advertising across TV, digital, cinema and experiential, supported by enhanced visibility and promotions in-store, as well as a new website and a colourful makeover for the classic Ryvita tin by well-known designer, Ben de Lisi. (more…)

  • Wednesday, September 10th, 2014, (7:10 am)

    New London Gin brand launches

    Screen shot 2014-09-08 at 19.56.28Fifty years after the last gin production left Camden Lock, this past industrial glory has now been unearthed and reinvigorated by Mark Holdsworth – a spirits industry craftsman, passionate Camden local and former market stall worker.

    The gin’s HALF HITCH name and bottle label stems from the rope knot used by those mooring up their barges along the Lock – ‘a round turn and two half hitches’.

    Mark Holdsworth, founder of HALF HITCH said:  “Camden is best known as London’s music capital and its original bohemian market. (more…)

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