Latest Food & Drink Industry News

  • Wednesday, April 1st, 2015, (3:30 pm)

    Liberté launches Muesli and Seeds Greek-style yogurt range

    Screen shot 2015-03-31 at 20.37.24Liberté is launching a new Muesli and Seeds range.

    The new range brings a blend of seeds, used together for the first time in the UK yogurt market.

    The range includes four flavours: Mixed Berries, Mixed Fruit, Summer Fruit and Apricot. (more…)

  • Wednesday, April 1st, 2015, (1:20 pm)

    Erlenbacher launches new Cherry & Crisp Chocolate Slices

    Screen shot 2015-03-31 at 20.31.37Erlenbacher’s latest offering from their Cream & Fruit Slices range is a new flavour designed to tempt the tastebuds.

    Providing a contemporary twist on a classic favourite, the Cherry & Crisp Chocolate Slices take a traditionally fruity flavour and combines it with the sweeter textures of chocolate and cream.

    The crunchy chocolate crisp base completes this dessert. (more…)

  • Wednesday, April 1st, 2015, (11:11 am)

    Wrigley announces new ‘Best Taste Ever’ identity

    Screen shot 2015-03-31 at 20.22.40Wrigley is unveiling a new improved taste and packaging design for its gum brand Extra.

    The product re-formulations and fresh visual identity aims to inspire and excite consumers and drive home the brand’s outstanding oral care credentials to a global audience.

    The move forms part of a landmark year for Extra as it continues to encourage consumers to ‘Eat, Drink, Chew’ as part of their daily dental routine. (more…)

  • Wednesday, April 1st, 2015, (9:09 am)

    Maoam launches new MaoMix

    Screen shot 2015-03-30 at 21.08.58MaoMix, Maoam’s fruity chew selection, has been refreshed with the introduction of top-selling Maoam Stripes.

    Representing the best of Maoam all in one bag, MaoMix now includes consumer favourites Stripes alongside individually wrapped Pinballs, Joystixx and Bloxx.

    Nadia Abou-Ragheb, Maoam brand manager, said: “MaoMix is recognised for offering a great mix of Maoam chews, but we wanted to ensure that when our fans picked up this pack they were able to enjoy the best of what Maoam has to offer. (more…)

  • Wednesday, April 1st, 2015, (7:02 am)

    Irn-Bru releases new marketing drive

    Screen shot 2015-03-30 at 21.05.48AG Barr has announced a £6 million marketing investment in Irn-Bru, the flavoured carbonate brand.

    The sustained marketing drive will be spearheaded by a national TV campaign which breaks in April and runs for three months.

    The announcement coincides with Irn-Bru becoming the Official Soft Drink Partner of The Football League. (more…)

  • Tuesday, March 31st, 2015, (3:30 pm)

    B.Fresh launches new Totalbeets flavour

    Screen shot 2015-03-30 at 20.55.51B.Fresh, the vegetable based juice brand is extending its range of cold pressed drinks with the launch of #totalbeets.

    Made with 95% beetroot and 5% lemon, #totalbeets is bursting with nutrition and is designed to meet the needs of the sport conscious consumer and grey market.

    Recent medical research proved drinking beetroot juice can significantly reduce high blood pressure. (more…)

  • Tuesday, March 31st, 2015, (1:10 pm)

    Pidy launches new pastry retail packs

    Screen shot 2015-03-30 at 20.43.37Pidy a family owned pastry, is launching six brand new retail products.

    Pidy has been creating a wide variety of ready to fill pastry for over sixty three years and the new retail packs consists of six pastry products which include profiteroles, a 22cm ready to fill sweet pastry case, 12 mini cocktail shells, 12 mini vol au vents, nine neutral pastry cases and nine sweet pastry cases.

    For the past two years Pidy have been working closely with Hider Food Imports who distribute their 21 strong retail product range. (more…)

  • Tuesday, March 31st, 2015, (11:10 am)


    fdin_logo_smallish1-299x300Our Breakthrough Innovation Seminar is happening on Tuesday 14th April, at our usual London venue.

    Chaired by Costas Papaikonomou, Co-Founder of The Happen Group, one of the world’s largest breakthrough NPD specialists, this event will help you create some really new disruptive products which will benefit your brands and your company not only now but in the years to come.

    Costas has assembled a magnificent team of speakers. (more…)

  • Tuesday, March 31st, 2015, (9:01 am)

    New children’s brand Mini nom nom’s launches

    Tiny Thali ClosedNew children’s brand Mini nom nom’s, which launched its world cuisine ready meals for kids at IFE 2015, has announced its first UK retail listings with the brand appearing online in Ocado from early May.

    Receiving industry recognition with three wins in this year’s IFE World Food Innovation Awards – the highest number of accolades awarded to any entrant – the brand aims to revolutionise the children’s ready meal sector.

    The awards included Best New Brand or Business, Best New Children’s Food, and Fresh Ideas Award. (more…)

  • Tuesday, March 31st, 2015, (7:00 am)

    Stork launches new Story with Butter

    Screen shot 2015-03-30 at 20.23.26Stork, the baking brand from Unilever UK, is launching a brand new proposition, Stork with Butter; a blend of butter and Stork, available to retailers from April 2015.

    Available in a tub format, Stork with Butter can be used straight from the fridge and for the ‘all in one’ baking method, saving bakers time and effort.

    The launch of Stork with Butter aims to reinvigorate baking spreads and drive value in the Baking category by offering consumers the best of both worlds. (more…)

  • Monday, March 30th, 2015, (3:20 pm)

    Nestlé chocolate get promotional price-marked packs

    Screen shot 2015-03-29 at 19.53.15Nestlé Confectionery is set to launch an on-pack price promotion exclusively for the wholesale and convenience channel, which will feature a number of its best-selling impulse lines Including KitKat, Rowntrees And Aero.

    Available from 30th March, the promotion will offer KitKat 4 Finger Milk, KitKat Chunky Milk, Rowntrees Fruit Pastilles, Aero Milk, Aero Peppermint and Toffee Crisp impulse lines at 2 for £1 in price-marked packs.

    Non price-marked packs will also still be available. (more…)

  • Monday, March 30th, 2015, (1:09 pm)

    Goodlife launches veg-based range in frozen category

    Screen shot 2015-03-29 at 20.00.21Creating vegetable-based products for over 25 years, Goodlife has launched a new range for the vegetarian frozen food category.

    Goodlife select fresh ingredients for its original, veg-packed recipes.

    Goodlife is all about natural and honest food; created using veg ingredients to offer a unique range, which is full of variety and flavour. (more…)

  • Monday, March 30th, 2015, (11:03 am)

    Primula Dips re-launches for Spring

    Screen shot 2015-03-29 at 19.43.07Primula’s range of dips have been re-designed, re-vamped and re-launched into the UK market, and will be available to retailers from spring 2015.

    The five Primula Dips flavours are Sour Cream & Chive, Garlic & Herb, Nacho Cheese, Spicy Salsa and Thai Sweet Chilli.

    The range has been re-engineered to give a more authentic, fresher tasting product, whilst the new on-pack and SRP designs aim to give the brand a fun and quirky appeal. (more…)

  • Monday, March 30th, 2015, (9:02 am)

    Budweiser premieres Dream Goal ad on Sky Sports

    Screen shot 2015-03-29 at 19.57.26Budweiser has launched its latest ad, partnering with Sky Sports and featuring football punditry legends Gary Neville, Jamie Redknapp, and Ed Chamberlin.

    The commercial premieres today at 7.40am on Sky Sports, and marks the official TV launch of its Budweiser Dream Goal campaign.

    Budweiser Dream Goal challenges British amateur footballers to submit videos of their ‘dream goals’ in the hope of winning the ultimate prize – for their goal to feature in Budweiser’s spring TV ad campaign. (more…)

  • Monday, March 30th, 2015, (8:16 am)

    Excitement grows for our next London conference

    Costas Papaikonomou, Chair and Co-Founder of Happen, speaks about what you’ll discover by attending our latest London event – ‘Mastering Breakthrough Innovation‘ – on April 15th.
    Tickets available here.

  • Monday, March 30th, 2015, (7:00 am)

    Yorkie unveils Man Pass promotion

    Screen shot 2015-03-29 at 19.38.15Nestlé Confectionery chocolate brand Yorkie is launching a new on-pack promotion offering twelve people the chance to win the ultimate weekend away with their mates.

    The Yorkie Man Pass promotion will run across Yorkie Original, Yorkie Raisin and Biscuit and Yorkie Peanut impulse bars, with stock available from 6th April.

    There are twelve top prizes up for grabs, offering the chance to win the ultimate weekend away with three mates to one of three destinations: Barcelona, Dublin or Prague. (more…)

  • Friday, March 27th, 2015, (3:00 pm)

    Cadbury Fingers unveils new PMP range

    Screen shot 2015-03-25 at 19.47.17Burton’s Biscuit Company is reinforcing its support for the impulse channel by unveiling key changes to its best-selling Cadbury Fingers PMP range in a move that aims to accelerate growth of the biscuit brand.

    The changes include a reduction in case sizes to 12 (from 24) for both Cadbury Fingers (PMP £1.29) and Cadbury Fabulous Fingers (PMP £1.39) and a new pack design across the range to increase on-shelf stand out both in depot and in store.

    The move coincides with the introduction of a category-boosting ‘Swavoury’ (sweet and savoury) Cadbury Fingers range. (more…)

  • Friday, March 27th, 2015, (1:10 pm)

    The Collective launches new Bluberry Suckies Yoghurt

    Screen shot 2015-03-25 at 19.40.17The Collective is expanding its offering for children by adding a blueberry edition to its Suckies line, a range of fresh yoghurt portable pouches.

    This new addition will be the UK’s only blueberry kids’ yoghurt and its release is central to The Collective’s strategy to grow the brand’s presence in the children’s dairy category.

    The Collective launched Suckies in Spring 2014 to provide a tailored offering for children and parents, complimenting the brand’s range of gourmet yoghurts. (more…)

  • Friday, March 27th, 2015, (11:10 am)

    Kopparberg brings Fagerhult Swedish beer to the UK

    Screen shot 2015-03-25 at 19.37.22Kopparberg is set to launch Fagerhult, the Swedish beer, in the UK this spring.

    Previously exclusive to Sweden, the arrival of Fagerhult to the UK market comes as consumer demand for fine world brews and differentiation in the beer market continues.

    The first ever beer to launch on Vine, Fagerhult was debuted today with a six second clip that depicts the unique appeal of the Swedish brew.  (more…)

  • Friday, March 27th, 2015, (9:12 am)

    Keen Nutrition launches new cashew nut butter

    Screen shot 2015-03-24 at 16.56.58A new 100 per cent cashew nut butter has been developed and is now being marketed throughout the UK and Ireland by Keen Nutrition, the Northern Ireland specialist in nut butters.

    The company has also recently moved into a new factory in Bangor, county Down and has increased employment to 12 over the over the past two years.

    It was launched by nutritional expert Aimee Beimers in 2012 in her home kitchen and initially specialised in almond nut butters. (more…)

  • Friday, March 27th, 2015, (7:00 am)

    Icefresh Foods launches Despicable Me ice cream lollies

    Screen shot 2015-03-24 at 16.46.48Icefresh Foods Ltd has announced the company has been granted rights to produce Ice Cream Lollies and Ice Lollies based on Universal Pictures and Illumination Entertainment’s Despicable Me global film franchise.

    This includes the upcoming prequel Minions, opening in theatres June 26, 2015.

    The new Despicable Me franchise license will expand the company’s range of licensed products, and will bolster its strong children’s brand offering. (more…)

  • Thursday, March 26th, 2015, (3:30 pm)

    Honey Monster Puffs launches new re-sealable packs

    Screen shot 2015-03-24 at 16.34.31Popular breakfast cereal brand, Honey Monster, will become the first manufacturer to introduce a re-sealable feature to its traditional cereal carton in the coming weeks, in response to growing consumer demand.

    The new packs of Honey Monster Puffs will feature a re-sealable red tape on the inside bag, giving consumers the confidence that their breakfast cereal will stay fresh.

    Honey Monster has developed the new format for its 625g family packs following consumer research that showed families are opting for the larger pack sizes when it comes to cereals, but are conscious of wastage if the cereal carton is not kept airtight once opened. (more…)

  • Thursday, March 26th, 2015, (1:20 pm)

    Colman’s on screen for first time in eight years

    Screen shot 2015-03-24 at 16.29.49Colman’s, the British brand from Unilever UK, is launching its first TV advert for its English Mustard in eight years to remind consumers that their British Roast Dinner can taste better with Colman’s.

    Airing from 26th March and running for a period of three weeks, the advert forms part of the brand’s broader ‘Meals That Say It All’ campaign, which launched in 2014.

    The TV advert opens with parents cooking a roast dinner, whilst their oldest son is packing to move away to university. (more…)

  • Thursday, March 26th, 2015, (11:01 am)


    fdin_logo_smallish1-299x300Our Breakthrough Innovation Seminar is happening on Tuesday 14th April, at our usual London venue.

    Chaired by Costas Papaikonomou, Co-Founder of The Happen Group, one of the world’s largest breakthrough NPD specialists, this event will help you create some really new disruptive products which will benefit your brands and your company not only now but in the years to come.

    Costas has assembled a magnificent team of speakers. (more…)

  • Thursday, March 26th, 2015, (9:02 am)

    New products in Mary Berry range

    Screen shot 2015-03-24 at 16.18.05RH Amar, the UK’s fine food importer and distributor, is adding to Mary Berry’s gourmet range of salad dressings and sauces, with new retail listings, a new range of luxury mayonnaises and an on-pack competition that will offer a lunch with Mary Berry as the headline prize.

    Mary Berry’s has gained new listings, building on last year’s success when volume sales of its salad dressings achieved record growth of 21% across core BBQ months (April – August) compared to the same period in 2013.

    Mary Berry’s 255g Lemon & Thyme Sauce will be available in Tesco from April, while 260g bottles of Mary Berry’s Light Salad Dressing and Original Salad Dressing will be available in Morrisons from March and in Sainsbury’s from May. (more…)

  • Thursday, March 26th, 2015, (7:00 am)

    Tyrrells unveils new Poshcorn range

    Screen shot 2015-03-24 at 16.12.25Tyrrells, the English snack brand, this week is unveiling its new Poshcorn range.

    Popped at Tyrrells Court Farm, Tyrrells Poshcorn is positioned as a sweet-spot snack for consumers looking to cut back on treats such as chocolate.

    The Poshcorn launch brings with it a raft of new developments, including a pack rebrand, recipe improvements (Tyrrells best-selling Sweet & Salty variant is now made with golden caster sugar), and two new flavours developed in partnership with its ‘popconnoiseurs’ consumer panel; Coconut & Caramel and Lemon Cupcake. (more…)

  • Wednesday, March 25th, 2015, (3:11 pm)

    Domino’s unveils new Pizza Legends campaign

    Screen shot 2015-03-24 at 10.46.41Domino’s Pizza UK has launched a new digital platform to offer pizza fans a new way to personalise their pizza.

    Pizza Legends takes the concept of ‘create your own’ to new heights, transforming a functional decision-making process to a shareable experience.

    Through the platform, pizza lovers can build their own ‘Pizza Legend’ by selecting from a range of bases, sauces and toppings, along with a few extras. (more…)

  • Wednesday, March 25th, 2015, (1:02 pm)

    Cornetto launches new ice cream snacking range

    Screen shot 2015-03-24 at 11.05.10Cornetto, the UK’s filled cone brand from Unilever UK, is launching a new range of hand held and mini ice cream formats, in a bid to strengthen its snacking portfolio and tap into the growth seen in the chocolate snacking market.

    Available to retailers from March 2015, the range comprises Cornetto Bites and Cornetto Taco and aims to unlock snacking ice cream sales, by appealing to teenagers who snack daily.

    New Cornetto Bites are inspired by chocolate sharing pouches popular in the Confectionary category. (more…)

  • Wednesday, March 25th, 2015, (11:15 am)

    Nestlé launches new Low Sugar Oat Cheerios

    Screen shot 2015-03-24 at 10.57.50With sugar in the headlines more than ever before, Nestlé Cereal Partners have responded by launching new Low Sugar Oat Cheerios, with just 1.4g of sugar per serving, and made with 98% wholegrain.

    Also high in fibre, these crunchy O’s are made of toasted oats and designed for families looking to help maintain the balance between an enjoyable way to start the day and nutrition they can feel confident about.

    The 1.4g of sugar in a serving of Low Sugar Oat Cheerios accounts for just 2% of an adult’s Reference Intake and a serving provides over half the recommended amount of wholegrain in just one bowl. (more…)

  • Wednesday, March 25th, 2015, (9:10 am)

    Budweiser launches ‘Dream Goal’ football campaign with Sky Sports

    Screen shot 2015-03-24 at 10.52.17Budweiser has launched Dream Goal, a hunt for the greatest amateur goals from across the country.

    The Budweiser Dream Goal competition challenges British amateur footballers to submit videos of their ‘dream goals’ in the hope of winning the ultimate prize – to star in Budweiser’s spring TV ad campaign supported by Sky Sports.

    Dream Goal will be fronted by Sky Sports football talent – footballers-turned-pundits Jamie Redknapp and Gary Neville, presenter and broadcaster Ed Chamberlin and commentator Martin Tyler. (more…)

        Older Entries →